House of Doge Signs Merger Agreement with Brag House, Managing Over 730M DOGE Assets
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 18 2025
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Source: Newsfilter
- Merger Agreement Signed: House of Doge has signed a definitive merger agreement with Brag House Holdings, expected to close in Q1 2026, marking a significant step towards becoming a publicly traded company and enhancing capital access.
- DOGE Asset Management Expansion: The establishment of the Official Dogecoin Treasury has positioned House of Doge as one of the largest institutional managers globally, managing over 730 million DOGE, thereby increasing its influence in the digital asset space.
- Payments Ecosystem Development: Planned rollouts of various B2B and B2C payment solutions, including a rewards debit card for over 150 million merchants, are set to begin in Q1 2026, aimed at driving everyday use and consumer adoption of DOGE.
- Sports Investment Strategy: House of Doge has become the largest shareholder of U.S. Triestina Calcio 1918 and invested in Switzerland's HC Sierre, leveraging sports platforms to enhance Dogecoin's visibility and commercialization potential.
Analyst Views on TBH
About TBH
Brag House Holdings, Inc. is a vertically integrated social network for college esports. The Company’s platform focuses on building a centralized esports experience for non-professional college gamers and their fans, by allowing college students to compete against one another, support their favorite gamers and teams and win prizes. Its approach combines gamer recruitment, facilitation of community engagement and content creation, live-stream production and tournament host activities. By facilitating the creation and publication of all content on its platform, it offers a one-stop interface and control all aspects of the user experience, from community building to gamified engagement, to hosting and producing tournaments. It provides white-labeled tournament planning, marketing, gamer recruiting and onboarding services to its sponsor partners. It performs all publicity and marketing for the tournament and host its production, including the streaming and live broadcast of the tournament.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
