High Tide Surpasses 200 Stores and Enters German Market in 2025
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 23 2025
0mins
Source: PRnewswire
- Store Expansion: High Tide successfully opened over 200 Canna Cabana locations in 2025, marking its evolution from a single store in 2018 to a globally recognized brand, thereby enhancing its competitive edge in the Canadian market.
- Membership Growth: The Canna Cabana membership surpassed 2 million, indicating a significant increase in customer loyalty and market penetration, further solidifying its market leadership.
- International Market Entry: High Tide officially entered the German medical cannabis market, becoming the first North American cannabis operator to establish a physical presence in Germany, signaling substantial growth potential in international markets.
- Financial Performance: Since the legalization of cannabis in Canada, High Tide has achieved over $2 billion in cumulative sales, demonstrating its robust operating model and positive cash flow, which is expected to support future expansion efforts.
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Analyst Views on HITI
Wall Street analysts forecast HITI stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HITI is 7.50 USD with a low forecast of 7.50 USD and a high forecast of 7.50 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
1 Analyst Rating
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 2.430
Low
7.50
Averages
7.50
High
7.50
Current: 2.430
Low
7.50
Averages
7.50
High
7.50
About HITI
High Tide Inc. is a retail-focused cannabis company. The Company’s segments include Bricks-and-mortar and E-commerce. Its Bricks-and-mortar segment includes the Company’s Canadian bricks-and-mortar locations. Its E-commerce segment includes the Company’s United States and international subsidiaries which sell cannabidiol (CBD) and consumption accessories. The Company operates 194 of its branded retail cannabis stores under the Canna Cabana brand, and two branded cannabis stores under the Meta Cannabis Supply Co brand, in addition to its Canadian warehouse operations which primarily service the retail locations in Canada. The Company operates its e-commerce platforms, including Smoke Cartel, Grasscity, Daily High Club, DankStop, NuLeaf Naturals and FABCBD, as well as USA sales on the international e-commerce platforms in the United States. In addition, the Company operates a warehouse which primarily services the e-commerce consumption accessories operations.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
High Tide (HITI) to Announce Q4 Earnings on January 29
- Earnings Announcement Date: High Tide (HITI) is set to release its Q4 earnings on January 29 after market close, with a consensus EPS estimate of $0.01, reflecting a significant year-over-year increase of 116.7%, indicating improved profitability.
- Revenue Expectations Decline: Despite the optimistic EPS forecast, the revenue estimate stands at $116.1 million, representing a 16.1% year-over-year decline, suggesting increased market competition and sales pressure may impact overall performance.
- Historical Performance Review: Over the past two years, HITI has only beaten EPS estimates 13% of the time, yet has exceeded revenue estimates 100% of the time, indicating strong revenue management despite fluctuations in profitability.
- Market Attention: As a discount cannabis retailer, High Tide's hidden position in the market, despite facing challenges, may present unique opportunities for investors, warranting close attention to its future financial performance and market strategies.
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High Tide Inc. Reports Q4 Earnings Results
- Earnings Highlights: High Tide Inc. reported a Q4 Non-GAAP EPS of C$0.02, indicating limited profitability but demonstrating the company's stability in the market.
- Revenue Growth: The company achieved Q4 revenue of C$164.03 million, representing an 18.6% year-over-year increase, which highlights significant sales growth in the competitive discount cannabis retail market.
- Market Position: As a discount cannabis retailer, High Tide Inc. maintains a relatively hidden competitive advantage despite industry challenges, attracting investor interest.
- Quant Rating: Seeking Alpha's Quant Rating on High Tide Inc. reflects cautious optimism regarding its future performance, indicating investor concern over its financial health.
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