GreenTree Hospitality Group Ltd. Reports First Half 2025 Financial Results
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Sep 30 2025
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About GHG
GreenTree Hospitality Group Ltd is a China-based company principally engaged in the operation of franchised hotels. The Company’s hotel network is mostly comprised of franchised-and-managed hotels. The Company is dedicated to operate mid-scale hotels and its main brand is called GreenTree Inns. The Company operates its business mainly in China.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.

- Significant Revenue Decline: Total revenues for Q4 2025 were RMB 228.7 million (US$32.7 million), reflecting a 24.9% year-over-year decrease primarily due to substantial declines in RevPAR and average daily sales in both hotel and restaurant segments, indicating weakened market demand and intensified competition pressures.
- Hotel Operational Data: As of December 31, 2025, GreenTree operated a total of 4,580 hotels with 327,060 rooms, and despite opening 76 new hotels, the overall occupancy rate fell to 64.7% due to a 9.5% decrease in RevPAR, highlighting the sluggish recovery in the industry.
- Restaurant Business Challenges: Restaurant revenues amounted to RMB 39.1 million (US$5.6 million), down 39.9% year-over-year, primarily driven by a 21.8% drop in average daily sales and a reduction in the number of L&O stores, reflecting decreased consumer spending and heightened market competition.
- Net Loss: The net loss for Q4 2025 was RMB 55.7 million (US$8.0 million), showing an improvement from a loss of RMB 72.8 million in Q4 2024, yet still indicating significant financial pressure and operational challenges, necessitating effective measures to restore profitability in the future.
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- Financial Performance: Green Tree Hospitality reported a core net income of 63.2 million for the first quarter.
- Market Position: The company continues to strengthen its position in the hospitality sector, reflecting positive growth trends.
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- Revenue Performance: GreenTree Hospitality reported Q4 revenue of $32.7 million, indicating stability in the market despite a year-over-year decline.
- Net Loss: The company recorded a net income of RMB -55.7 million (approximately -$8.0 million), which is an improvement from RMB -72.8 million in Q4 2024, suggesting a narrowing of losses.
- Core Net Income Growth: Core net income reached RMB 63.2 million (approximately $9.0 million), up from RMB 57.8 million in Q4 2024, reflecting enhanced profitability in core operations.
- Financial Health: Although the overall net profit is negative, the growth in core net income and stable revenue indicate GreenTree's resilience and potential recovery capability in facing market challenges.
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- Revenue Decline: Total revenues for fiscal year 2025 were RMB 1.097 billion (approximately $156.9 million), reflecting an 18.3% year-over-year decrease primarily due to declining RevPAR in both hotel and restaurant segments and the closure of multiple locations, indicating intensified market competition and operational challenges.
- Hotel Performance: Hotel revenues for 2025 amounted to RMB 85 million (approximately $12.2 million), a 20.9% year-over-year decline driven by the closure of 15 L&O hotels and a 9.5% drop in RevPAR, highlighting the pressure and need for strategic adjustments within the market.
- Restaurant Sector Struggles: Restaurant revenues were RMB 39.1 million (approximately $5.6 million), down 39.9% year-over-year, mainly due to a reduction in the number of L&O stores and a 21.8% decrease in ADS, suggesting a need for reevaluation of the company's strategy in the dining sector.
- Cost Control Efforts: Total operating costs for 2025 were RMB 714 million (approximately $102.2 million), representing a 13.2% year-over-year decrease, demonstrating the company's efforts in cost management, yet long-term profitability recovery remains a concern.
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- Revenue Decline: GreenTree Group reported Q3 2025 revenues of RMB 303.6 million, a 15.0% decrease from RMB 356.9 million in the same quarter last year, indicating a negative impact on performance due to weak market demand.
- Net Income Change: The company's net income for Q3 was RMB 60.8 million, down 7.2% from RMB 65.5 million year-over-year, highlighting pressure on profitability due to declining revenues.
- Earnings Per Share Drop: Earnings per Class A and Class B ordinary share were RMB 0.6 and RMB 0.65, respectively, reflecting a 7.7% decrease, which may affect investor confidence in the company's future earnings potential.
- Stock Price Fluctuation: GreenTree's stock closed at $1.71 on the New York Stock Exchange, down 1.15% from the previous trading day, reflecting market concerns regarding the company's financial performance.
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- Revenue Decline: GreenTree's total revenue for Q3 2025 was RMB 303.6 million (US$42.6 million), reflecting a 15% year-over-year decrease primarily due to declines in RevPAR and average daily room rates, indicating intensified market competition and consumer weakness.
- Hotel Business Performance: Hotel revenues amounted to RMB 254.5 million (US$35.7 million), down 11.3% year-over-year, with RevPAR decreasing by 8.4% and the closure of seven hotels due to strategic reviews, highlighting the challenges faced in adapting to market changes.
- Restaurant Business Challenges: Restaurant revenues fell to RMB 49.4 million (US$6.9 million), a 30.1% year-over-year decline, mainly due to reduced average daily sales and a decrease in the number of restaurants, suggesting increased pressure in the dining sector that necessitates a reassessment of business strategies.
- Cost Control Efforts: Despite the revenue drop, GreenTree managed to reduce total operating costs by 14.9% to RMB 177.1 million (US$24.9 million), demonstrating effective cost management efforts that may help improve profit margins in the future.
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