GoPro Retains Houlihan Lokey as Financial Advisor for Potential Sale
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 13 2026
0mins
GoPro announced that it has retained Houlihan Lokey, a leading global investment bank with strong ties into defense and consumer sectors, to serve as its financial advisor as the Company evaluates a potential sale and other strategic alternatives. This engagement follows GoPro's May 11 announcement that it has initiated a process to evaluate several unsolicited inbound strategic inquiries from parties across various sectors, including defense, consumer and financial. GoPro does not intend to comment on its strategic review until it deems further disclosure is appropriate or necessary. Houlihan Lokey is serving as financial advisor to GoPro. Fenwick & West is acting as legal advisor to the Company.
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Analyst Views on GPRO
Wall Street analysts forecast GPRO stock price to rise
1 Analyst Rating
0 Buy
0 Hold
1 Sell
Moderate Sell
Current: 1.250
Low
1.30
Averages
1.30
High
1.30
Current: 1.250
Low
1.30
Averages
1.30
High
1.30
About GPRO
GoPro, Inc. produces cameras, and mountable and wearable accessories. The Company offers a family of flagship cameras, including HERO13 Black, HERO13 Black Creator Edition, HERO, HERO12 Black, HERO12 Black Creator Edition, HERO11 Black, HERO11 Black Creator Edition, and MAX. HERO13 Black is its flagship camera, featuring a GP2 processor and HyperSmooth 6.0 image stabilization. MAX is a 360-degree waterproof camera featuring MAX HyperSmooth image stabilization, 360-degree MAX TimeWarp Video, MAX SuperView, PowerPano, voice control and a front facing touch display. Its subscription service offers full access to the video and photo editing features in the new Quik desktop app and Quik mobile app. It offers mobile, desktop and Web applications that provide a media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. It also offers a lifestyle gear lineup that melds its signature design and versatility across a line of bags, backpacks and cases.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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See More
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- Companies Removed: Five firms, namely Faraday Future, Newegg, Cardlytics, Nerdy, and Destination XL, will be removed from the index, potentially putting pressure on their stock prices and affecting investor confidence, reflecting a cautious market outlook on these companies.
- Market Reaction: This adjustment may prompt investors to reassess the related companies, particularly as the new additions are likely to benefit from increased exposure through the index, which could positively influence their stock performance and impact the overall dynamics of the consumer discretionary sector.
- Index Reconstitution Impact: The reconstitution of the FTSE Russell Microcap Index will take place after US equity markets close, and this adjustment not only affects the market performance of individual companies but may also have far-reaching implications for the liquidity and investment strategies within the entire microcap market.
See More
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- Annual Reconstitution Impact: The annual reconstitution not only affects the market positions of individual companies but may also have far-reaching implications for investment strategies across the consumer discretionary sector, prompting investors to keep a close eye on the subsequent performance of the related stocks.
See More
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- Unique Dive Experiences: GoPro has partnered with Dive with Buddy to launch GoPro Escapes, offering multi-day dive trips led by GoPro athletes and professional dive guides, aimed at enhancing the experience and community for diving enthusiasts.
- Global Destination Coverage: The first wave of GoPro Escapes will launch across the Americas and Asia-Pacific, featuring premier dive locations such as Cozumel, Hawaii, and Fiji, expected to attract a significant number of divers and creators in 2026.
- Convenient Booking Platform: Divers can easily browse and book upcoming GoPro Escapes through BookWithBuddy.com and the Buddy mobile app, significantly improving accessibility and convenience for dive travel.
- Brand Partnership Benefits: This collaboration not only provides dive shops with new business growth opportunities but also strengthens community cohesion through GoPro's brand influence, promoting the culture of diving.
See More
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- Global Destination Coverage: The first wave of GoPro Escapes will launch across the Americas and Asia-Pacific, featuring premier dive locations such as Cozumel, Hawaii, and Fiji, expected to attract a significant number of divers and creators in 2026.
- Convenient Online Booking: Divers can easily book GoPro Escapes through BookWithBuddy.com and the Buddy mobile app, enhancing accessibility and convenience for dive travel while providing new growth opportunities for dive shops.
- Brand Partnership Benefits: The collaboration between GoPro and Dive with Buddy not only strengthens brand influence but also attracts more diving enthusiasts by offering unique diving and storytelling experiences, further solidifying GoPro's leadership position in the diving market.
See More
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- Pricing and Pre-order Information: The MSRP for the MISSION 1 PRO is $699.99, with existing GoPro subscribers able to pre-order at $599.99, and all pre-orders set to ship starting May 28, demonstrating the company's swift response to market demand.
- Accessory Richness: Accessories launched alongside the cameras include the $99.99 Point-and-Shoot Grip and the $34.99 Enduro 2 battery, enhancing user experience and strengthening GoPro's competitive edge in the professional photography market.
- Market Strategic Positioning: By offering various activity-specific bundles, GoPro not only meets diverse user needs but also enhances product line diversity to increase market share, further solidifying its leadership position in the high-end camera market.
See More
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- Product Launch Highlights: GoPro's MISSION 1 Series cameras feature a 50MP 1" sensor and GP3 processor, supporting 8K60 and 4K240 video recording, marking a technological leadership in the high-end imaging market, which is expected to attract professional photographers and creators.
- Pricing and Pre-order Information: The MSRP for the MISSION 1 PRO is $699.99, with existing GoPro subscribers eligible for a discounted price of $599.99, and pre-orders will begin shipping on May 28, likely boosting sales and enhancing brand loyalty.
- Accessory Ecosystem: A range of accessories, including the Point-and-Shoot Grip, Enduro 2 battery, and M-Series ND filters, are also available for pre-order, further enriching the user experience and enhancing the product's market competitiveness.
- Strategic Market Implications: By launching this high-performance camera series, GoPro not only solidifies its leadership in the action camera sector but also expands its share in the premium market by meeting the needs of professional users, which is expected to positively impact future revenue growth.
See More
