Momentum Investing Strategy: Momentum investors focus on "buying high and selling higher," avoiding traditional strategies like "buy low and sell high," which can be risky if stocks lose momentum after high valuations.
Kohl's Stock Performance: Kohl's (KSS) has shown significant price momentum, with a 45.6% increase over four weeks and a 31.1% gain over 12 weeks, making it a strong candidate for momentum investing.
Valuation and Earnings Estimates: KSS is trading at a low Price-to-Sales ratio of 0.16, indicating it is attractively priced, and has a favorable Momentum Score of A, supported by positive earnings estimate revisions.
Investment Tools and Recommendations: Zacks offers various stock-picking strategies and tools, including the Research Wizard for backtesting, and highlights upcoming top stock picks for 2026, emphasizing the importance of historical performance in investment strategies.
Wall Street analysts forecast KSS stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for KSS is 12.66 USD with a low forecast of 4.50 USD and a high forecast of 19.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
13 Analyst Rating
Wall Street analysts forecast KSS stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for KSS is 12.66 USD with a low forecast of 4.50 USD and a high forecast of 19.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
1 Buy
6 Hold
6 Sell
Moderate Sell
Current: 19.260
Low
4.50
Averages
12.66
High
19.00
Current: 19.260
Low
4.50
Averages
12.66
High
19.00
Baird
Neutral
maintain
$22 -> $24
Al Analysis
2025-12-17
Reason
Baird
Price Target
$22 -> $24
Al Analysis
2025-12-17
maintain
Neutral
Reason
Baird raised the firm's price target on Kohl's to $24 from $22 and keeps a Neutral rating on the shares. The firm sees an improving backdrop into 2026 as consumer stimulus including lower taxes, wealth effects, and tariff mitigation set the stage for stronger revenue and earnings growth especially after tariffs are cycled in the first half.
Jefferies
Hold
maintain
$20 -> $24
2025-12-12
Reason
Jefferies
Price Target
$20 -> $24
2025-12-12
maintain
Hold
Reason
Jefferies raised the firm's price target on Kohl's to $24 from $20 and keeps a Hold rating on the shares. The firm, which adjusted targets among its fashion brands coverage, would prioritize momentum-led upside to estimates versus turnarounds at this point. The firm, which believes across the fashion space that the market is expecting a more resilient consumer and constructive tariff backdrop at least for the near-term, has a 2026 base case that assumes stable consumer spend, although still pressured at the low-end, the analyst tells investors.
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Goldman Sachs
Brooke Roach
Sell
maintain
$11 -> $15
2025-11-26
Reason
Goldman Sachs
Brooke Roach
Price Target
$11 -> $15
2025-11-26
maintain
Sell
Reason
Goldman Sachs analyst Brooke Roach raised the firm's price target on Kohl's to $15 from $11 and keeps a Sell rating on the shares. Kohl's posted a broad Q3 beat with sequentially improving comps and stronger engagement from core card customers, prompting a guidance raise and signaling early traction in its 2025 transformation initiatives, the analyst tells investors in a research note. While momentum is building under new leadership, comps remain negative and profitability softened, so sustained improvement will be needed before a more upbeat view becomes warranted, the firm argues.
Baird
Mark Altschwager
Neutral
maintain
$17 -> $22
2025-11-26
Reason
Baird
Mark Altschwager
Price Target
$17 -> $22
2025-11-26
maintain
Neutral
Reason
Baird analyst Mark Altschwager raised the firm's price target on Kohl's to $22 from $17 and keeps a Neutral rating on the shares. The firm updated its estimates following Q3 results where they believe the company is making progress towards stabilization.
About KSS
Kohl's Corporation is an omnichannel retailer. The Company operates approximately 1,100 stores and a Website www.Kohls.com. The Company’s Kohl's stores and Website sell private and national brand apparel, footwear, accessories, beauty, and home products. The Company’s Kohl's stores generally carry a consistent merchandise assortment with some differences attributable to local preferences, store size, and Sephora at Kohl's shop-in-shops (Sephora shops). Its Website includes merchandise, which is available in the Company’s stores, as well as merchandise that is available only online. Its merchandise mix includes both national brands and private brands that are available only at Kohl's. Its private portfolio includes established brands such as Apt. 9, Croft & Barrow, Jumping Beans, SO, Sonoma Goods for Life, and Tek Gear, and nationally recognized brands such as LC Lauren Conrad, Nine West, and Simply Vera Vera Wang.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
