Fox Acquires Roku in $22 Billion Deal
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
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Source: stocktwits
- Acquisition Scale: Fox announced its acquisition of streaming service Roku in a cash-and-stock deal valued at approximately $22 billion, marking CEO Lachlan Murdoch's first major acquisition since taking control of the media empire, which is expected to significantly enhance Fox's competitiveness in the digital advertising and streaming market.
- Market Reaction: Despite being viewed as a key step to accelerate Fox's streaming strategy, shares of Fox declined over 4% at Tuesday's close, reflecting Wall Street's pessimism regarding the deal and concerns over integration risks.
- Analyst Rating Changes: Morgan Stanley raised Fox's price target to $71.40, indicating a 36% upside, while Barclays lowered its target to $60, maintaining an 'Equal Weight' rating, highlighting the divergence in market sentiment regarding the acquisition.
- Strategic Implications: This acquisition transforms Fox from a content owner and distributor into a platform owner, providing direct access to over 100 million streaming households, and combined with Roku's first-party data, is expected to enhance Fox's content reach and advertising precision, driving future growth.
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Analyst Views on FOXA
Wall Street analysts forecast FOXA stock price to rise
13 Analyst Rating
6 Buy
7 Hold
0 Sell
Moderate Buy
Current: 54.760
Low
63.00
Averages
74.46
High
85.00
Current: 54.760
Low
63.00
Averages
74.46
High
85.00
About FOXA
Fox Corporation produces and distributes news, sports, and entertainment content through its primary domestic brands, including FOX Sports, Tubi Media Group, FOX Entertainment and FOX Television Stations. Its operating segments include Cable Network Programming, Television, Credible and the FOX Studio Lot. Cable Network Programming produces and licenses news and sports content distributed through traditional cable television systems, direct broadcast satellite operators and telecommunication companies, virtual multi-channel video programming distributors (virtual MVPDs) and other digital platforms. Television produces, acquires, markets and distributes programming through the FOX broadcast network, advertising supported video-on-demand service Tubi, approximately 29 full power broadcast television stations, including 11 duopolies, and other digital platforms. The FOX Studio Lot provides television and film production services. Credible is a United States consumer finance marketplace.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Acquisition Scale: Fox announced its acquisition of streaming service Roku in a cash-and-stock deal valued at approximately $22 billion, marking CEO Lachlan Murdoch's first major acquisition since taking control of the media empire, which is expected to significantly enhance Fox's competitiveness in the digital advertising and streaming market.
- Market Reaction: Despite being viewed as a key step to accelerate Fox's streaming strategy, shares of Fox declined over 4% at Tuesday's close, reflecting Wall Street's pessimism regarding the deal and concerns over integration risks.
- Analyst Rating Changes: Morgan Stanley raised Fox's price target to $71.40, indicating a 36% upside, while Barclays lowered its target to $60, maintaining an 'Equal Weight' rating, highlighting the divergence in market sentiment regarding the acquisition.
- Strategic Implications: This acquisition transforms Fox from a content owner and distributor into a platform owner, providing direct access to over 100 million streaming households, and combined with Roku's first-party data, is expected to enhance Fox's content reach and advertising precision, driving future growth.
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- Significant Stock Surge: Lionsgate (LION) saw its stock price rise nearly 14% to close at $16.36, with a market cap of $4.2 billion, indicating strong investor reaction to acquisition rumors, despite subsequent denials.
- Acquisition Interest Rumors: Reports suggested that streaming giant Netflix showed interest in acquiring Lionsgate, although Netflix later stated it would not pursue the acquisition, raising market attention on potential future acquisition activities that could impact investment strategies in the entertainment sector.
- Market Dynamics Analysis: Despite Netflix's denial of interest in Lionsgate, analysts believe the company may still seek acquisition opportunities in the future, especially following its unsuccessful bid for Warner Bros. Discovery, potentially opening new investment avenues for Lionsgate.
- Intensifying Industry Competition: The acquisition rumors surrounding Lionsgate reflect increasing competition within the entertainment industry, prompting investors to monitor potential acquisition stories to seize opportunities in a rapidly evolving market.
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- Acquisition Rumors Spark Interest: Lionsgate (NYSE: LION) garnered significant investor attention due to rumors of a potential acquisition by a streaming giant, and despite the denial from the streaming company, Lionsgate's stock still rose nearly 14%.
- Positive Market Reaction: The stock finished the trading day in positive territory, reflecting market optimism regarding its potential acquisition, even after Netflix stated it was not interested.
- Intense Competitive Landscape: Although Netflix denied interest in Lionsgate, analysts believe the company is still pursuing acquisition opportunities, particularly after losing out on Roku, making Lionsgate a potential target.
- Investor Vigilance Recommended: The acquisition potential of Lionsgate has piqued the interest of entertainment sector investors, and analysts suggest closely monitoring the company's developments, as it could lead to new acquisition narratives impacting stock performance.
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- Acquisition Rumors Quashed: A Netflix spokesperson confirmed that the company is not interested in acquiring Lionsgate, despite earlier reports suggesting potential interest, which led to a nearly 14% surge in Lionsgate's stock on Tuesday, followed by a nearly 5% drop after Netflix's denial.
- Market Reaction Volatility: The stock price of Lionsgate spiked due to acquisition speculation, but Netflix's swift denial calmed market excitement, highlighting investor sensitivity to acquisition news and the volatility of market sentiment.
- Netflix's Acquisition Strategy: Although Netflix made an aggressive $83 billion bid for Warner Bros. Discovery earlier this year, it ultimately backed away, indicating a cautious approach to large studio acquisitions while pursuing smaller deals, such as the up to $600 million acquisition of Ben Affleck's InterPositive.
- Lionsgate's Attractiveness: Even without Netflix in the mix, Lionsgate remains a prime target for buyers due to its extensive library of premium content and pressure from activist investors, which may lead to a sale or significant asset divestitures.
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- Failed Acquisition Impact: Fox Corporation's announcement of a $22 billion acquisition of Roku before market open led to a nearly 4% drop in Netflix's stock, indicating market concerns about its competitive position.
- Market Reaction: Netflix's stock fell 3.59% to $78.74, with a market cap of $344 billion, reflecting investor disappointment over its unsuccessful bid for Roku and the implications for its growth strategy.
- Acquisition Intent Revealed: Reports indicate that Netflix attempted to acquire Roku but offered a bid below Fox's $160 per share, highlighting its disadvantage in the competitive landscape of the streaming industry.
- Future Expansion Plans: Despite the Roku setback, Netflix is reportedly considering a potential acquisition of Lionsgate, although it later denied this, suggesting it remains focused on exploring growth opportunities.
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- Failed Acquisition Impact: Netflix's unsuccessful bid for Roku has resulted in a nearly 4% drop in its stock price on Tuesday, indicating market concerns about its competitive position, especially following Fox's $22 billion acquisition of Roku.
- Market Reaction: The announcement of Fox's acquisition before market open on Monday has raised questions about Netflix's standing in the streaming industry, leading to diminished investor confidence in its future growth prospects.
- Bid Details Unclear: Although reports suggest Netflix attempted to acquire Roku, the exact bid amount remains undisclosed, with sources indicating it was below Fox's $160-per-share offer, highlighting Netflix's disadvantage in this competitive landscape.
- Uncertain Expansion Plans: Despite rumors of a potential acquisition of Lionsgate, Netflix has denied these claims, suggesting that its strategic direction for expansion remains unclear, which could further impact investor confidence.
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