Expanding Horizons: China's Leading Liquor Brand Enters a New Era of Growth

Moutai's International Sponsorship: Kweichow Moutai has become the title sponsor of the Moutai Singapore Open, part of its strategy to expand into overseas markets like Singapore and Japan, showcasing its commitment to cultural exchange through sports.

Tournament Highlights: The Moutai Singapore Open, held from Nov 6 to 9, featured top golfers, with Japan's Yosuke Asaji winning the championship. The event concluded with "Moutai Night," promoting professional and cultural interactions among attendees.

Brand Strategy and Growth: Moutai's collaboration with the Asian Tour is part of a multi-year partnership aimed at strengthening its brand presence in key markets, with reported revenue growth of 9.16% in the first half of 2025, particularly in overseas markets.

Cultural Positioning: Moutai aims to position itself as a symbol of craftsmanship and cultural exchange, shifting its marketing focus from liquor to lifestyle, aligning its brand values with the discipline and tradition of golf.