EV Maker Mullen Automotive Rebrands To Bollinger Innovations
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jul 15 2025
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Source: Benzinga
Business Consolidation: Mullen Automotive is merging with its subsidiary Bollinger Motors, rebranding as Bollinger Innovations, and centralizing operations in Michigan to enhance financial efficiency and reduce operating costs by at least $35 million annually.
Product Focus and Market Strategy: The company aims to concentrate on its core electric commercial vehicle offerings, including the Mullen ONE and THREE, while anticipating significant sales orders in the upcoming fiscal quarter.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.





