Equifax and GBG Expand Partnership to Strengthen Identity Protection
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 20 2026
0mins
Equifax and GBG, a global identity and location technology business, are expanding their partnership into the U.S. and strengthening the power of their identity and fraud protection offerings globally. As part of this expanded relationship, Equifax Identity and Fraud solutions will be integrated into GBG's adaptive identity platform, GBG Go. This will enable more businesses to leverage proprietary Equifax data to protect themselves from the rising cost of fraud - critical when synthetic identity fraud alone is expected to generate at least $23B in losses by 2030. By integrating Equifax Identity and Fraud solutions into GBG Go, GBG customers globally can take advantage of Equifax differentiated data to enrich identity resolution and harden fraud defenses. This unique data enables businesses to confidently recognize and onboard more genuine customers and makes it easier to detect synthetic identity fraud, combat credit ghosting, and reduce first-party fraud through real-time identity proofing. Additionally, as part of the expanded partnership, Equifax will integrate GBG's data verification capabilities in the U.S. this year, with global use in 2027, helping Equifax more confidently verify addresses and locations in real time.
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Analyst Views on EFX
Wall Street analysts forecast EFX stock price to rise
14 Analyst Rating
10 Buy
4 Hold
0 Sell
Moderate Buy
Current: 163.840
Low
195.00
Averages
232.08
High
283.00
Current: 163.840
Low
195.00
Averages
232.08
High
283.00
About EFX
Equifax Inc. is a global data, analytics, and technology company. The Company is engaged in helping financial institutions, companies, employers, and government agencies make critical decisions. The Company’s Workforce Solutions segment provides services enabling customers to verify income, employment, educational history, criminal justice data, healthcare professional licensure and sanctions of people in the United States. The Company’s U.S. Information Solutions (USIS) segment provides consumer and commercial information solutions to businesses in the United States, including online information, decisioning technology solutions, identity management services, analytical services, e-commerce fraud and charge back protection services, portfolio management services, mortgage information and marketing services. The Company’s International segment provides products and services similar to those available in the USIS segment but with variations by geographic region.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Enhanced Real-Time Verification: The integration will enable customers to improve real-time identity verification, detect synthetic identity fraud, and combat credit ghosting, thereby enhancing customer trust and security.
- Future Plans: Equifax plans to integrate GBG's data verification capabilities into the U.S. market later this year, with broader global implementation scheduled for 2027, indicating a long-term strategy for global market penetration.
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See More
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- Global Operations: Equifax operates or has investments in 24 countries and employs nearly 15,000 people, indicating its significant global presence and market position in the data, analytics, and technology sectors.
- Economic Contribution: As a global data and analytics company, Equifax plays a crucial role in the economy by providing critical decision-making support to financial institutions and businesses, thereby driving progress and confidence in economic activities.
See More
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- Credit Score Update: The government has announced that mortgage lenders can now use VantageScore 4.0 as a new credit scoring standard, which will impact loan approvals by Fannie Mae and Freddie Mac, potentially allowing more consumers to qualify for loans.
- Advantages of New Scoring Models: VantageScore 4.0 and the upcoming FICO 10T will consider rental and utility payment histories, meaning consumers with limited credit reports may benefit from better loan rates due to these additional data points.
- Data Reporting Challenges: Although the new models can utilize rental payment data, only 13% of consumers' rent payments are currently reported to credit bureaus, limiting many renters' opportunities to improve their credit scores and highlighting deficiencies in the credit reporting system.
- Impact of Trended Data: The new scoring models will incorporate trended data based on credit behavior over the past 24 months, allowing lenders to more accurately assess borrowers' credit risks, which will encourage consumers to manage their credit card debt more effectively before applying for mortgages.
See More
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See More
