Eli Lilly Faces Intense Competition in GLP-1 Drug Market
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 19 hours ago
0mins
Should l Buy LLY?
Source: NASDAQ.COM
- Strong Market Performance: Eli Lilly's Mounjaro and Zepbound drugs accounted for 56% of the company's revenue in 2025, with Mounjaro sales rising 99% year-over-year and Zepbound increasing by 175%, showcasing robust performance in the GLP-1 weight-loss drug market.
- Intensifying Competition: Despite Eli Lilly's leading position in the GLP-1 market, Novo Nordisk has launched a competing GLP-1 pill, potentially regaining market share, while Pfizer is also aggressively entering this space, heightening competitive pressures.
- Valuation Pressures: With a price-to-earnings ratio of 45x, the market has high expectations for Eli Lilly's future performance, and any shortfall in 2026 earnings could lead to a significant stock price pullback, necessitating careful investor evaluation.
- Limited Patent Protection: The market exclusivity for new drugs is finite, and once patents expire, generic competition typically leads to substantial revenue declines for branded drugs, indicating that Eli Lilly's GLP-1 success may not be sustainable, highlighting potential long-term risks for investors.
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Analyst Views on LLY
Wall Street analysts forecast LLY stock price to rise
20 Analyst Rating
18 Buy
2 Hold
0 Sell
Strong Buy
Current: 1023.220
Low
950.00
Averages
1192
High
1500
Current: 1023.220
Low
950.00
Averages
1192
High
1500
About LLY
Eli Lilly and Company is a medicine company, which discovers, develops, manufactures, markets, and sells pharmaceutical products worldwide. Its cardiometabolic health products include Basaglar; Humalog, Humalog Mix 75/25, Humalog U-100, Humalog U-200, Humalog Mix 50/50, insulin lispro, and others; Humulin, Humulin 70/30, and others; Jardiance; Mounjaro; Trulicity; Zepbound; VERVE-102; VERVE-201, and VERVE-301. Its oncology products include Cyramza, Erbitux, Tyvyt, and Verzenio. Its immunology products include Ebglyss, Olumiant, Omvoh, and Taltz. Its neuroscience products include Emgality and Kisunla. The Company is also engaged in radiopharmaceutical discovery, development, and manufacturing efforts, and clinical and pre-clinical radioligand therapies in development for the treatment of cancer. It is also developing an oral small molecule inhibitor of a4b7 integrin for inflammatory bowel disease (IBD). It is evaluating its novel gene therapy candidate, ixoberogene soroparvovec.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Optimistic Market Outlook: Analysts have set a target stock price of $1,500 for Eli Lilly, reflecting high market recognition of its long-term investment value, which could yield substantial returns for investors.
- Clear Competitive Advantage: Eli Lilly's success in the obesity drug sector, combined with multiple growth catalysts, enhances its competitive position in the healthcare industry, likely attracting more investor attention.
- Cautious Investment Advice: Despite Eli Lilly's impressive performance, the Motley Fool Stock Advisor analyst team did not include it in their current list of top investment stocks, advising investors to consider their decisions carefully.
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- Product Competitiveness: Analyst Emily Field highlighted that Eli Lilly's tirzepatide is the best product available today in terms of safety and efficacy, likely maintaining market leadership despite competition from AstraZeneca and Amgen.
- Future Growth Potential: Field expects investor focus to shift towards Eli Lilly's upcoming orforglipron, a once-daily oral GLP-1 medication anticipated to be approved in Q2 2026, which could further solidify its market position.
- Consumer Platform Advantage: Eli Lilly's strong patient-centric focus and direct-to-consumer platform, Lilly Direct, are seen as significant barriers for new entrants, ensuring that despite market price resets, Lilly remains the best option in this space.
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- Dramatic Reduction in Hospitalizations: In the VIVID-1 study, the incidence of hospitalizations and surgeries in the Omvoh treatment group was nearly halved in the first 12 weeks (16.9 vs. 30.9 per 100 patient-years) and reduced by nearly 70% during weeks 12 to 52 (4.5 vs. 14.0), indicating a significant advantage in mitigating Crohn's disease-related complications.
- Enhanced Market Competitiveness: As the only IL-23p19 inhibitor demonstrating durable efficacy and significant improvements in bowel urgency, Omvoh strengthens Eli Lilly's competitive position in the inflammatory bowel disease treatment market, potentially attracting more patients to its offerings.
- Stable Stock Performance: Although the stock is currently trading 1.7% below its 20-day simple moving average, it has increased 17.19% over the past 12 months and is nearing its 52-week highs, reflecting a strong upward trend, and combined with Benzinga Edge rankings, Eli Lilly continues to perform robustly in the market.
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- Weight Loss Market Opportunity: Pfizer's acquisition of Metsera positions it in the rapidly growing weight loss drug market, expected to approach $100 billion by the end of the decade, with its candidate's monthly dosing research potentially enhancing its competitive edge.
- Revenue Growth Momentum: Recent product launches and acquisitions have contributed to over $10 billion in revenue for Pfizer, a 12.4% increase year-over-year, with plans to meet cost-saving goals by year-end and reinvest $500 million in R&D, showcasing strong growth potential.
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