DraftKings Secures License to Launch in Arkansas
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 27 2026
0mins
Should l Buy DKNG?
Source: seekingalpha
- Market Access Agreement: DraftKings has secured a license to operate in Arkansas through a market access agreement with Southland Casino Hotel, pending final regulatory approvals, marking a significant expansion into a new market.
- Revenue Sharing Requirement: Arkansas mandates that any third-party mobile sportsbook must share at least 51% of net sports betting revenue with in-state casino partners, a stringent requirement that has made many national companies cautious about entering the state.
- Expanded User Coverage: The addition of Arkansas increases DraftKings Sportsbook's reach to over 2 million adult residents, enhancing its penetration in the U.S. market with coverage now at 53% of the population.
- Increased Operational States: With Arkansas becoming the 30th U.S. state where DraftKings operates, this reflects the company's ongoing expansion in the North American market, despite a 2.6% decline in its stock during premarket trading.
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Analyst Views on DKNG
Wall Street analysts forecast DKNG stock price to rise
29 Analyst Rating
23 Buy
6 Hold
0 Sell
Strong Buy
Current: 22.160
Low
30.00
Averages
42.69
High
53.00
Current: 22.160
Low
30.00
Averages
42.69
High
53.00
About DKNG
DraftKings Inc. is a digital sports entertainment and gaming company. It provides users with online and retail sports betting (together, Sportsbook), online casino (iGaming) and daily fantasy sports product offerings, as well as digital lottery courier, media, and other product offerings. Sportsbook is live with mobile and/or retail sports betting operations pursuant to regulations in 28 states, Washington, D.C., and in Ontario, Canada. It operates iGaming pursuant to regulations in five states and in Ontario, Canada under its DraftKings brand and pursuant to regulations in four states under its Golden Nugget Online Gaming brand. It owns Jackpocket, a digital lottery courier app in the United States. It is both an official daily fantasy and sports betting partner of the NFL, NHL, PGA TOUR, WNBA and UFC, as well as an official daily fantasy partner of NASCAR, an official sports betting partner of the NBA. It also owns and operates DraftKings Network, a multi-platform content ecosystem.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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