Dr. Reddy's Launches 0.7% Olopatadine OTC Eye Drops with $69.9M Market Potential
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 14 2026
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Source: Businesswire
- Market Launch: Dr. Reddy's has launched a 0.7% antihistamine eye drop in the U.S., becoming the first to market with this product, which is expected to significantly enhance its market share in the OTC eye care sector.
- Sales Potential: According to NIQ data, the Pataday® brand generated approximately $69.9 million in U.S. sales over the past 52 weeks, positioning Dr. Reddy's new product for rapid growth leveraging this market foundation.
- Product Portfolio Expansion: The introduction of this new product enriches Dr. Reddy's existing OTC eye care lineup, further strengthening its competitive edge in the consumer brand market.
- Retail Collaboration Enhancement: The CEO of Dr. Reddy's stated that this launch will deepen collaboration with retail customers, driving the company's strategic positioning in the OTC market and enhancing brand influence.
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Analyst Views on RDY
About RDY
Dr. Reddy’s Laboratories Limited is an India-based pharmaceutical company. Its products and services are spread across its core businesses of active pharmaceutical ingredients (APIs), generics, branded generics, biosimilars and over-the-counter (OTC) pharmaceutical products. It works in the areas of gastrointestinal, cardiovascular, diabetology, oncology, pain management and dermatology. Its segments consist of Global Generics; Pharmaceutical Services and Active Ingredients (PSAI), and Others. The Global Generics segment consists of the Company's business of manufacturing and marketing prescription and over-the-counter finished pharmaceutical products ready for consumption by the patient, marketed under a brand name (branded formulations) or as generic finished dosages with therapeutic equivalence to branded formulations (generics). The Pharmaceutical Services and Active Ingredients segment consists of the Company's business of manufacturing and marketing APIs and intermediates.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Dr. Reddy's Laboratories (RDY) Reports Q3 EPS of ₹14.52 and Revenue of ₹87.27 Billion
- Earnings Highlights: Dr. Reddy's reported a Q3 GAAP EPS of ₹14.52, reflecting the company's profitability amid current market challenges, indicating resilience in its operations.
- Revenue Growth: The company achieved a revenue of ₹87.27 billion in Q3, marking a 4.4% year-over-year increase, which demonstrates a stable growth trend in the pharmaceutical market and boosts investor confidence.
- Market Reaction: Despite exaggerated headwinds, analysts believe the company's future potential is underappreciated, potentially providing a favorable buying opportunity for investors.
- Product Approval: Dr. Reddy's received approval for the generic version of Ozempic in India, further expanding its product line and is expected to positively impact future revenues.
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Dr. Reddy's Laboratories (RDY) Secures Approval for Generic Ozempic, Plans to Produce 12M Pens in First Year
- Market Opportunity: Dr. Reddy's has received approval from India's drug regulator to launch a generic version of Novo Nordisk's Ozempic, expected to hit the market in March, marking a significant advancement in diabetes treatment for the company.
- Competitive Pricing Strategy: CEO M. V. Ramana stated that Dr. Reddy's aims to sell the product at 'competitive pricing' to ensure affordability for patients, thereby expanding its market share in the diabetes segment.
- Production Plans: The company plans to manufacture 12 million Ozempic pens in the first year, demonstrating strong confidence in market demand while also partnering with other firms to promote the treatment.
- Regulatory Review Progress: Additionally, Dr. Reddy's generic version of Wegovy is currently undergoing regulatory review in India, further strengthening the company's position in the weight-loss drug market and potentially supporting future revenue growth.
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