Domino's Introduces New $9.99 Offer with Premium Crust
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 3 days ago
0mins
Source: PRnewswire
- New Offer Launch: Domino's Pizza has added Parmesan Stuffed Crust to its 'Best Deal Ever,' allowing customers to purchase any pizza for $9.99, enhancing customer choice and perceived value.
- Promotion Duration: This offer will run until July 26, aiming to attract more customers during major soccer events, thereby boosting sales and increasing brand visibility.
- Market Competitiveness: By offering premium crusts at no extra charge, Domino's enhances its appeal in the highly competitive fast-food market, potentially attracting more quality-conscious consumers.
- Interactive Gaming Experience: The simultaneous launch of the 'Soccer Shootout' game provides an interactive experience for customers, likely increasing engagement and brand loyalty, which could drive future sales growth.
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Analyst Views on DPZ
Wall Street analysts forecast DPZ stock price to rise
15 Analyst Rating
6 Buy
8 Hold
1 Sell
Moderate Buy
Current: 314.360
Low
370.00
Averages
464.83
High
556.00
Current: 314.360
Low
370.00
Averages
464.83
High
556.00
About DPZ
Domino’s Pizza, Inc. is a pizza company with a significant business in both delivery and carryout. The Company operates through three segments: U.S. stores, international franchise, and supply chain. The U.S. stores segment is comprised primarily of its franchise operations, which consists of franchised stores located in the United States. The segment also operates a network of United States Company-owned stores. The international franchise segment primarily includes operations related to the Company’s franchising business in foreign markets. The supply chain segment primarily includes the distribution of food, equipment and supplies to stores from the Company’s supply chain center operations in the United States and Canada. It is primarily a franchisor, with approximately 99% of its global stores owned and operated by its independent franchisees. In its international markets, the Company generally grants geographical rights to the Domino’s Pizza brand to master franchisees.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Global Sales Figures: As of March 22, 2026, Domino's reported over $20.4 billion in global retail sales over the past four quarters, demonstrating strong performance in the global market and reinforcing its position as the largest pizza company worldwide.
- Digital Channel Advantage: In 2025, over 85% of Domino's retail sales in the U.S. came from digital channels, indicating the company's success in digital transformation, enhancing customer experience, and improving market competitiveness.
- Franchise Model: As of Q1 2026, 99% of Domino's stores were operated by independent franchisees, a model that not only reduces operational risks but also facilitates rapid brand expansion and market penetration.
See More
Domino's Pizza Announces Q2 2026 Earnings Webcast
- Earnings Release Schedule: Domino's Pizza will host a webcast for its Q2 2026 earnings on July 20, 2026, at 8:30 a.m. ET, providing the latest financial data and business updates to enhance investor transparency regarding company performance.
- Performance Announcement Timing: The earnings report and supplemental materials will be released at 6:05 a.m. ET on the same day, ensuring investors have the necessary information prior to the webcast, thereby aiding their understanding of the company's financial health and future outlook.
- Global Business Scale: As of March 22, 2026, Domino's operates over 22,300 stores worldwide, with annual retail sales exceeding $20.4 billion, demonstrating its strong influence and ongoing growth potential in the global market.
- Digital Sales Channels: In 2025, over 85% of Domino's retail sales in the U.S. were completed through digital channels, reflecting the company's success in innovative ordering platforms, further solidifying its market leadership position.
See More
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- Competitive Market Pressure: Pizza Hut faces ongoing market share erosion from rival Domino's Pizza in the U.S., while third-party delivery platforms like DoorDash have further diminished its sales, reflecting the company's struggle to adapt to market demands during its transition, negatively impacting overall financial performance.
- Strategic Restructuring Decision: Yum's management determined that selling Pizza Hut represents the strongest path to maximize shareholder value, aiming to provide the brand with an ownership structure better aligned with its market characteristics and long-term priorities, indicating a strategic shift in response to competitive pressures.
- Historical Context and Future Outlook: Founded in 1958, Pizza Hut was once the largest pizza chain globally but lost that title in 2017; with the completion of this sale, it will sever its long-standing ties with Yum's other brands like Taco Bell and KFC, allowing it to focus on new market strategies moving forward.
See More
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- Market Competition: In the U.S., Pizza Hut has shifted from traditional dine-in formats to focus on delivery and carryout, yet it has been losing market share to rival Domino's Pizza, highlighting its lag in adapting to industry changes.
- Historical Context: Founded in 1958 in Wichita, Kansas, Pizza Hut went public in 1969 and became the largest pizza chain by 1971, but it lost that title to Domino's in 2017, reflecting significant market challenges for the brand.
- Brand Relationship Break: This deal severs Pizza Hut's long-standing ties with Yum's other brands like Taco Bell and KFC, indicating a shift towards an independent operational structure that may influence its future strategic direction.
See More
Domino's Introduces New $9.99 Offer with Premium Crust
- New Offer Launch: Domino's Pizza has added Parmesan Stuffed Crust to its 'Best Deal Ever,' allowing customers to purchase any pizza for $9.99, enhancing customer choice and perceived value.
- Promotion Duration: This offer will run until July 26, aiming to attract more customers during major soccer events, thereby boosting sales and increasing brand visibility.
- Market Competitiveness: By offering premium crusts at no extra charge, Domino's enhances its appeal in the highly competitive fast-food market, potentially attracting more quality-conscious consumers.
- Interactive Gaming Experience: The simultaneous launch of the 'Soccer Shootout' game provides an interactive experience for customers, likely increasing engagement and brand loyalty, which could drive future sales growth.
See More
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- Promotion Enhancement: Domino's Pizza has launched the 'Best Deal Ever' promotion, allowing customers to enjoy any pizza, including the newly added Parmesan crust, for just $9.99, enhancing product value and attracting more customers during major soccer events.
- New Game Launch: Alongside the promotion, Domino's has introduced its first game, 'Soccer Shootout', in its app, which not only enriches user experience but may also attract younger consumers, thereby enhancing brand loyalty.
- Market Competitive Edge: This promotion is strategically timed with upcoming major soccer events, aiming to leverage the excitement around these games to boost sales and further solidify Domino's competitive position in the fast-food market.
- Time-Limited Strategy: The promotion is valid until July 26, and this short-term pricing strategy is designed to stimulate consumption, increase customer traffic, and create a sense of urgency for the brand to drive sales.
See More
Domino's Pizza Announces Q2 2026 Earnings Webcast
- Earnings Webcast: Domino's Pizza will host its Q2 2026 earnings webcast on July 20, 2026, at 8:30 AM ET, where it will provide the latest financial data and supplemental materials, which is expected to positively impact investor sentiment.
- Global Sales Figures: As of March 22, 2026, Domino's reported over $20.4 billion in global retail sales over the past four quarters, demonstrating strong performance in the global market and reinforcing its position as the largest pizza company worldwide.
- Digital Channel Advantage: In 2025, over 85% of Domino's retail sales in the U.S. came from digital channels, indicating the company's success in digital transformation, enhancing customer experience, and improving market competitiveness.
- Franchise Model: As of Q1 2026, 99% of Domino's stores were operated by independent franchisees, a model that not only reduces operational risks but also facilitates rapid brand expansion and market penetration.
See More
Domino's Pizza Announces Q2 2026 Earnings Webcast
- Earnings Release Schedule: Domino's Pizza will host a webcast for its Q2 2026 earnings on July 20, 2026, at 8:30 a.m. ET, providing the latest financial data and business updates to enhance investor transparency regarding company performance.
- Performance Announcement Timing: The earnings report and supplemental materials will be released at 6:05 a.m. ET on the same day, ensuring investors have the necessary information prior to the webcast, thereby aiding their understanding of the company's financial health and future outlook.
- Global Business Scale: As of March 22, 2026, Domino's operates over 22,300 stores worldwide, with annual retail sales exceeding $20.4 billion, demonstrating its strong influence and ongoing growth potential in the global market.
- Digital Sales Channels: In 2025, over 85% of Domino's retail sales in the U.S. were completed through digital channels, reflecting the company's success in innovative ordering platforms, further solidifying its market leadership position.
See More
Yum Brands Sells Pizza Hut for $1.5 Billion to LongRange Capital
- Transaction Overview: Yum Brands announced the sale of Pizza Hut to private equity firm LongRange Capital for approximately $1.5 billion, excluding mainland China locations, which will be acquired separately by Yum China for about $1.2 billion, with the overall deal expected to yield around $2.3 billion in net proceeds, highlighting the company's focus on asset restructuring.
- Competitive Market Pressure: Pizza Hut faces ongoing market share erosion from rival Domino's Pizza in the U.S., while third-party delivery platforms like DoorDash have further diminished its sales, reflecting the company's struggle to adapt to market demands during its transition, negatively impacting overall financial performance.
- Strategic Restructuring Decision: Yum's management determined that selling Pizza Hut represents the strongest path to maximize shareholder value, aiming to provide the brand with an ownership structure better aligned with its market characteristics and long-term priorities, indicating a strategic shift in response to competitive pressures.
- Historical Context and Future Outlook: Founded in 1958, Pizza Hut was once the largest pizza chain globally but lost that title in 2017; with the completion of this sale, it will sever its long-standing ties with Yum's other brands like Taco Bell and KFC, allowing it to focus on new market strategies moving forward.
See More
Yum Brands Sells Pizza Hut, Ending Years of Struggles
- Sale Announcement: Yum Brands has announced the sale of Pizza Hut to private equity firm LongRange Capital, marking the end of years of struggles for the brand that have negatively impacted Yum's overall financial performance.
- Market Competition: In the U.S., Pizza Hut has shifted from traditional dine-in formats to focus on delivery and carryout, yet it has been losing market share to rival Domino's Pizza, highlighting its lag in adapting to industry changes.
- Historical Context: Founded in 1958 in Wichita, Kansas, Pizza Hut went public in 1969 and became the largest pizza chain by 1971, but it lost that title to Domino's in 2017, reflecting significant market challenges for the brand.
- Brand Relationship Break: This deal severs Pizza Hut's long-standing ties with Yum's other brands like Taco Bell and KFC, indicating a shift towards an independent operational structure that may influence its future strategic direction.
See More
Domino's Introduces New $9.99 Offer with Premium Crust
- New Offer Launch: Domino's Pizza has added Parmesan Stuffed Crust to its 'Best Deal Ever,' allowing customers to purchase any pizza for $9.99, enhancing customer choice and perceived value.
- Promotion Duration: This offer will run until July 26, aiming to attract more customers during major soccer events, thereby boosting sales and increasing brand visibility.
- Market Competitiveness: By offering premium crusts at no extra charge, Domino's enhances its appeal in the highly competitive fast-food market, potentially attracting more quality-conscious consumers.
- Interactive Gaming Experience: The simultaneous launch of the 'Soccer Shootout' game provides an interactive experience for customers, likely increasing engagement and brand loyalty, which could drive future sales growth.
See More
Domino's Launches $9.99 Promotion with Soccer Shootout Game
- Promotion Enhancement: Domino's Pizza has launched the 'Best Deal Ever' promotion, allowing customers to enjoy any pizza, including the newly added Parmesan crust, for just $9.99, enhancing product value and attracting more customers during major soccer events.
- New Game Launch: Alongside the promotion, Domino's has introduced its first game, 'Soccer Shootout', in its app, which not only enriches user experience but may also attract younger consumers, thereby enhancing brand loyalty.
- Market Competitive Edge: This promotion is strategically timed with upcoming major soccer events, aiming to leverage the excitement around these games to boost sales and further solidify Domino's competitive position in the fast-food market.
- Time-Limited Strategy: The promotion is valid until July 26, and this short-term pricing strategy is designed to stimulate consumption, increase customer traffic, and create a sense of urgency for the brand to drive sales.
See More
