Digital Brands Group Enhances eCommerce Toolset by Partnering with SECUR3D

Written by Emily J. Thompson, Senior Investment Analyst

Source: Newsfilter

Updated: Nov 14 2025

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Should l Buy DBGI?

Source: Newsfilter

Partnership Announcement: Digital Brands Group, Inc. has partnered with SECUR3D Inc to enhance its technology tools for eCommerce brands, focusing on brand protection and growth through AI solutions.
SECUR3D's Technology: SECUR3D offers an AI-powered suite for brand and intellectual property protection, including its flagship product, AssetSafe, which proactively detects and analyzes unauthorized content before it goes live.
Strategic Goals: The collaboration aims to strengthen brand authenticity and protect trademarks for various brands, including universities, while building customer trust and reducing infringement.
Company Backgrounds: Digital Brands Group specializes in apparel through direct-to-consumer and wholesale channels, while SECUR3D is an AI technology firm based in Vancouver, focusing on real-time identification and automated takedowns of unauthorized content.

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About DBGI

Digital Brands Group, Inc. is a retail and technology ecosystem. The Company is a curated collection of lifestyle brands that offers a variety of apparel products through direct-to-consumer and wholesale distribution. Its complementary brand portfolio provides us with the opportunity to cross-merchandise its brands. Its subsidiaries include Bailey 44, LLC (Bailey), MOSBEST, LLC (Stateside), and Sunnyside, LLC (Sundry). Its brand portfolio includes Bailey 44, DSTLD, Stateside, Sundry, and Avo. Its Sundry brand offers distinct collections of women’s clothing, including dresses, shirts, sweaters, skirts, shorts, athleisure bottoms and other accessory products. Avo is a women’s essential brand that will offer T-shirts, sweats, dresses, sweaters and athleisure. DSTLD is primarily a digital direct-to-consumer brand. Bailey 44 combines fabrics and designs to create sophisticated ready-to-wear capsules for women on-the-go.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.

Music & Electronics Stores Shares Drop 1.5% Led by Upbound Group

Jan 14 2026NASDAQ.COM

Market Underperformance: On Wednesday, shares of music and electronics stores collectively fell by approximately 1.5%, indicating challenges within the sector that may impact investor confidence and lead to capital outflows.
Upbound Group Leads Decline: Upbound Group's stock dropped by about 4%, becoming the primary drag on the sector, highlighting potential operational pressures and intensified market competition risks.
Vertiv Holdings Follows Suit: Vertiv Holdings saw a decline of approximately 1.8%, exacerbating concerns about the industry's future performance and potentially affecting its short-term financing capabilities.
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Digital Brands Group Partners with Herschel for AI-Powered Brand Protection

Dec 16 2025Newsfilter

Brand Protection Partnership: Digital Brands Group has signed a partnership with globally recognized accessories brand Herschel Supply Co. to implement AI-driven brand protection through SECUR3D's AssetSafe™ platform, aimed at monitoring and addressing unauthorized use of brand assets online, thereby enhancing consumer trust and trademark protection.
Technology Application Rollout: Herschel will utilize SECUR3D's solution to detect counterfeit goods and protect its product designs, which is expected to significantly enhance brand integrity and market competitiveness across its global eCommerce operations.
Strategic Expansion Plan: CEO Hil Davis stated that this collaboration represents the first step in their AI brand protection initiative, with plans to attract more large consumer brands in the future, thereby expanding partnerships across the global eCommerce landscape.
Ecosystem Development: By collaborating with specialized providers like SECUR3D, Digital Brands Group is creating an expanding ecosystem of brands leveraging AI tools to combat counterfeiting and digital IP misuse, enhancing brand growth and trust across its portfolio.

AVO Partners with Alabama to Launch Custom Crimson Out Tee

Dec 03 2025Globenewswire

First Partnership: AVO Clothing's collaboration with the Alabama Crimson Tide basketball team marks a significant milestone as they distribute custom Crimson Out tees during the Alabama vs. Clemson game, strategically expanding their presence in the collegiate sports market.
Revenue Growth: Since launching the influencer event in September, AVO x Yea Alabama has experienced significant month-over-month revenue growth, indicating the success and scalability of their campus event model, which is expected to further enhance brand visibility and sales.
Support for Female Athletes: AVO and Yea Alabama are committed to generating future NIL market opportunities specifically for female student-athletes, making this one of the first NIL initiatives aimed at empowering women in sports, showcasing the brand's dedication to gender equity.
Community Impact: By collaborating with universities and hosting influencer events, AVO not only enhances its brand image but also strengthens community ties through monthly drops co-designed with student-athletes, driving empowerment for female athletes and fostering a community-first approach.

AVO Partners with Alabama to Launch Custom Crimson Out Tee

Dec 03 2025Newsfilter

First Collaboration: AVO Clothing's partnership with the Alabama Crimson Tide basketball team marks a significant milestone as they distribute custom Crimson Out tees during the December 3 game, enhancing brand presence in the collegiate market.
Revenue Growth: Since launching the AVO x Yea Alabama initiative in September, CEO Hil Davis reports significant month-over-month revenue growth, highlighting the scalability of influencer campus events to boost brand awareness and sales.
Support for Female Athletes: AVO and Yea Alabama are committed to creating future NIL market opportunities specifically for female student-athletes, making this one of the first initiatives aimed at promoting gender equality in sports.
Community Engagement: The event offers students and alumni a chance to meet model Sydney Thomas while generating a 20% royalty for Yea Alabama from AVO x Yea Alabama apparel sales, strengthening the brand's connection with the community.