Partnership Announcement: Digital Brands Group, Inc. has partnered with SECUR3D Inc to enhance its technology tools for eCommerce brands, focusing on brand protection and growth through AI solutions.
SECUR3D's Technology: SECUR3D offers an AI-powered suite for brand and intellectual property protection, including its flagship product, AssetSafe, which proactively detects and analyzes unauthorized content before it goes live.
Strategic Goals: The collaboration aims to strengthen brand authenticity and protect trademarks for various brands, including universities, while building customer trust and reducing infringement.
Company Backgrounds: Digital Brands Group specializes in apparel through direct-to-consumer and wholesale channels, while SECUR3D is an AI technology firm based in Vancouver, focusing on real-time identification and automated takedowns of unauthorized content.
Digital Brands Group, Inc. offers a variety of apparel products through direct-to-consumer and wholesale distribution. The Company’s portfolio consists of five brands: Bailey 44, DSTLD, Stateside, Sundry, and Avo. Bailey 44 is primarily a wholesale brand, which are transitioning to a digital, direct-to-consumer brand. DSTLD is a digital direct-to-consumer brand which offers stylish garments without the luxury retail markup, valuing customer experience over labels. Stateside is a wholesale brand, which is an elevated brand with all knitting, dyeing, cutting and sewing sourced and manufactured locally in Los Angeles. Sundry offers a collection of women’s clothing, including dresses, shirts, sweaters, skirts, shorts, athleisure bottoms and other accessory products. Sundry’s products are coastal casual and consist of colorful designs. Avo is a womens brand that offers t-shirts, sweats, dresses, sweaters and athleisure.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
