Costco's Nike SB Dunk Low Collaboration Sees Surging Resale Prices
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1d ago
0mins
Should l Buy NKE?
Source: seekingalpha
- Limited Release: The Kirkland Signature x Nike SB Dunk Low was released at Costco for $134.99, and due to limited availability, resale prices have surged between $400 and $1,000, indicating strong market demand for the sneaker.
- Brand Influence: Since its launch in 1995, the Kirkland brand has been known for high quality and affordable pricing, generating approximately $86 billion in annual sales, which accounts for about one-third of Costco's total revenue, further driving the success of this collaboration.
- Design Features: Inspired by the popular Kirkland sweatshirt, the sneaker features a grey cotton upper, the Kirkland logo on the lateral heel, and a reverse insole depicting the Costco hotdog, capturing consumer interest.
- Market Response: This collaboration with Nike is regarded as the most successful brand partnership for Kirkland to date, showcasing Costco's potential in the premium market and laying the groundwork for future brand collaborations.
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Analyst Views on NKE
Wall Street analysts forecast NKE stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for NKE is 76.11 USD with a low forecast of 62.00 USD and a high forecast of 110.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
21 Analyst Rating
14 Buy
7 Hold
0 Sell
Moderate Buy
Current: 62.180
Low
62.00
Averages
76.11
High
110.00
Current: 62.180
Low
62.00
Averages
76.11
High
110.00
About NKE
NIKE, Inc. is engaged in the designing, marketing and distributing of athletic footwear, apparel, equipment and accessories and services for sports and fitness activities. The Company's operating segments include North America; Europe, Middle East & Africa (EMEA); Greater China; and Asia Pacific & Latin America (APLA). It sells a line of equipment and accessories under the NIKE Brand name, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment and other equipment designed for sports activities. It also designs products specifically for the Jordan Brand and Converse. The Jordan Brand designs, distributes and licenses athletic and casual footwear, apparel and accessories predominantly focused on basketball performance and culture using the Jumpman trademark. The Company also designs, distributes and licenses casual sneakers, apparel and accessories under the Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell trademarks.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Nike Relaunches All Conditions Gear as Standalone Outdoor Brand
- Brand Relaunch: Nike announced the relaunch of its All Conditions Gear (ACG) line as a standalone outdoor performance brand, focusing on trail running, hiking, and exploration, aiming to enhance its competitiveness in the outdoor sports market.
- Product Innovation: The updated line will feature products like the ACG Ultrafly and ACG Zegama trail shoes, along with new technical apparel such as the Radical AirFlow racing top and Lava Loft down jacket, further solidifying Nike's leadership in outdoor innovation.
- Resource Integration: Nike is folding its Trail brand into All Conditions Gear, consolidating its off-road running offerings to better leverage its broader running technology and history, thereby improving market responsiveness.
- Retail Expansion: Nike will open its first dedicated ACG Base Camp store in Beijing, marking a significant step in its physical retail strategy, which is expected to enhance consumer experience and drive sales growth.
See More
Costco's Nike SB Dunk Low Collaboration Sees Surging Resale Prices
- Limited Release: The Kirkland Signature x Nike SB Dunk Low was released at Costco for $134.99, and due to limited availability, resale prices have surged between $400 and $1,000, indicating strong market demand for the sneaker.
- Brand Influence: Since its launch in 1995, the Kirkland brand has been known for high quality and affordable pricing, generating approximately $86 billion in annual sales, which accounts for about one-third of Costco's total revenue, further driving the success of this collaboration.
- Design Features: Inspired by the popular Kirkland sweatshirt, the sneaker features a grey cotton upper, the Kirkland logo on the lateral heel, and a reverse insole depicting the Costco hotdog, capturing consumer interest.
- Market Response: This collaboration with Nike is regarded as the most successful brand partnership for Kirkland to date, showcasing Costco's potential in the premium market and laying the groundwork for future brand collaborations.
See More
NIKE'S ACG LINE TO EMPHASIZE TRAIL RUNNING, HIKING, AND EXPLORATION FEATURES
New Brand Launch: Nike is introducing a new brand called All Conditions Gear (ACG) that will focus on outdoor activities.
Target Activities: The ACG brand will specifically cater to trail running, hiking, and exploration.
See More
NIKE: RELAUNCHING ALL CONDITIONS GEAR ON WEBSITE
- Introduction of All Conditions Gear: Nike is launching a new line of gear designed for all weather conditions, emphasizing versatility and performance.
- Website Launch: The new gear will be featured on a dedicated website, showcasing the collection and its features to consumers.
- Target Audience: The collection aims to cater to athletes and outdoor enthusiasts who require reliable gear in varying weather scenarios.
- Brand Commitment: This initiative reflects Nike's commitment to innovation and meeting the needs of its customers in diverse environments.
See More
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- Nike's Technological Innovation: Despite a 65% drop from its peak, Nike leverages AI for personalized shopping recommendations and supply chain management, with the Nike A.I.R. project aiming to design futuristic footwear with top athletes, potentially attracting more consumers.
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- Investor Focus: As these companies continuously leverage AI to enhance operational efficiency, investors should monitor their industry performance, particularly how Netflix, Nike, and Uber navigate market challenges and achieve financial improvements.
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- Streaming Innovation: Netflix is enhancing visual effects using generative AI, particularly in ad creativity and targeting, which is expected to create new revenue streams and strengthen its competitive position in the market.
- Footwear Design Revolution: Nike's A.I.R. project collaborates with top athletes to design futuristic footwear styles, aiming to improve brand image and financial performance despite facing challenges with declining stock prices.
- Ride-Sharing Leader: Uber holds a 75% market share in the U.S., leveraging AI to improve rider-driver matching, dynamic pricing, and efficient route planning, further solidifying its market leadership.
- Enterprise Customer Solutions: Uber AI Solutions, a newly launched enterprise platform, provides a diverse range of AI and data tools to customers across various sectors, demonstrating the company's ongoing commitment to technological innovation aimed at enhancing customer experience and operational efficiency.
See More
Nike Relaunches All Conditions Gear as Standalone Outdoor Brand
- Brand Relaunch: Nike announced the relaunch of its All Conditions Gear (ACG) line as a standalone outdoor performance brand, focusing on trail running, hiking, and exploration, aiming to enhance its competitiveness in the outdoor sports market.
- Product Innovation: The updated line will feature products like the ACG Ultrafly and ACG Zegama trail shoes, along with new technical apparel such as the Radical AirFlow racing top and Lava Loft down jacket, further solidifying Nike's leadership in outdoor innovation.
- Resource Integration: Nike is folding its Trail brand into All Conditions Gear, consolidating its off-road running offerings to better leverage its broader running technology and history, thereby improving market responsiveness.
- Retail Expansion: Nike will open its first dedicated ACG Base Camp store in Beijing, marking a significant step in its physical retail strategy, which is expected to enhance consumer experience and drive sales growth.
See More
Costco's Nike SB Dunk Low Collaboration Sees Surging Resale Prices
- Limited Release: The Kirkland Signature x Nike SB Dunk Low was released at Costco for $134.99, and due to limited availability, resale prices have surged between $400 and $1,000, indicating strong market demand for the sneaker.
- Brand Influence: Since its launch in 1995, the Kirkland brand has been known for high quality and affordable pricing, generating approximately $86 billion in annual sales, which accounts for about one-third of Costco's total revenue, further driving the success of this collaboration.
- Design Features: Inspired by the popular Kirkland sweatshirt, the sneaker features a grey cotton upper, the Kirkland logo on the lateral heel, and a reverse insole depicting the Costco hotdog, capturing consumer interest.
- Market Response: This collaboration with Nike is regarded as the most successful brand partnership for Kirkland to date, showcasing Costco's potential in the premium market and laying the groundwork for future brand collaborations.
See More
NIKE'S ACG LINE TO EMPHASIZE TRAIL RUNNING, HIKING, AND EXPLORATION FEATURES
New Brand Launch: Nike is introducing a new brand called All Conditions Gear (ACG) that will focus on outdoor activities.
Target Activities: The ACG brand will specifically cater to trail running, hiking, and exploration.
See More
NIKE: RELAUNCHING ALL CONDITIONS GEAR ON WEBSITE
- Introduction of All Conditions Gear: Nike is launching a new line of gear designed for all weather conditions, emphasizing versatility and performance.
- Website Launch: The new gear will be featured on a dedicated website, showcasing the collection and its features to consumers.
- Target Audience: The collection aims to cater to athletes and outdoor enthusiasts who require reliable gear in varying weather scenarios.
- Brand Commitment: This initiative reflects Nike's commitment to innovation and meeting the needs of its customers in diverse environments.
See More
Three Companies Leveraging AI to Enhance Competitive Edge
- Netflix's AI Utilization: Netflix enhances its recommendation algorithm using machine learning and AI, enabling users to find suitable shows faster, while generative AI improves visual effects and ad creativity, likely boosting user experience and ad revenue.
- Nike's Technological Innovation: Despite a 65% drop from its peak, Nike leverages AI for personalized shopping recommendations and supply chain management, with the Nike A.I.R. project aiming to design futuristic footwear with top athletes, potentially attracting more consumers.
- Uber's Market Leadership: Holding approximately 75% of the U.S. ride-sharing market, Uber employs AI to improve rider-driver matching, dynamic pricing, and optimal route planning, enhancing user experience, while its Uber AI Solutions division offers diverse AI tools to enterprise clients, further solidifying its market position.
- Investor Focus: As these companies continuously leverage AI to enhance operational efficiency, investors should monitor their industry performance, particularly how Netflix, Nike, and Uber navigate market challenges and achieve financial improvements.
See More
Streaming Giant Leverages AI to Enhance Competitive Edge
- Streaming Innovation: Netflix is enhancing visual effects using generative AI, particularly in ad creativity and targeting, which is expected to create new revenue streams and strengthen its competitive position in the market.
- Footwear Design Revolution: Nike's A.I.R. project collaborates with top athletes to design futuristic footwear styles, aiming to improve brand image and financial performance despite facing challenges with declining stock prices.
- Ride-Sharing Leader: Uber holds a 75% market share in the U.S., leveraging AI to improve rider-driver matching, dynamic pricing, and efficient route planning, further solidifying its market leadership.
- Enterprise Customer Solutions: Uber AI Solutions, a newly launched enterprise platform, provides a diverse range of AI and data tools to customers across various sectors, demonstrating the company's ongoing commitment to technological innovation aimed at enhancing customer experience and operational efficiency.
See More
