Consumer Preference for Private Brands Report Released
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 16 2026
0mins
Source: Newsfilter
- Consumer Loyalty Increase: The Summer 2026 Private Brand Intelligence Report from Advantage Solutions and Daymon reveals that 71% of consumers choose retailers based on their private brand programs, indicating that private brands are crucial for enhancing consumer loyalty, prompting retailers to leverage this trend to optimize products and services to attract more customers.
- Purchasing Behavior Insights: The survey indicates that 95% of consumers regularly purchase private brands, and 98% view private brand prices as comparable or better than national brands, reflecting the strong appeal of private brands in the market and providing retailers with opportunities to increase market share.
- Health Lifestyle Trends: With 85% of consumers actively choosing healthier shopping options and 59% more loyal to price than to brands or retailers, this trend compels retailers to focus on health and value in their private brand strategies to meet the growing health demands of consumers.
- Seasonal Flavor Demand: The report shows that 89% of consumers purchase seasonal flavor products, highlighting the importance of flavor innovation in attracting consumers, and retailers should seize this opportunity to enhance the competitiveness of their private brands by introducing new flavors.
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Analyst Views on ADV
Wall Street analysts forecast ADV stock price to fall
2 Analyst Rating
1 Buy
1 Hold
0 Sell
Moderate Buy
Current: 40.020
Low
1.50
Averages
2.00
High
2.50
Current: 40.020
Low
1.50
Averages
2.00
High
2.50
About ADV
Advantage Solutions Inc. provides sales, marketing, merchandising, sampling, and retailer support services to consumer-packaged goods (CPG) manufacturers and retailers primarily across North America. Its segments include Branded Services, Experiential Services, and Retailer Services. The Branded Services segment offers capabilities in brokerage, branded merchandising and omni-commerce marketing services to CPG manufacturers. The Experiential Services segment expands the reach of consumer brands and retailer products to convert shoppers into buyers through sampling and product demonstration programs executed in-store and online. The Retailer Services segment provides retailers with end-to-end advisory, retailer merchandising, and agency expertise to drive sales. The Company serves more than 4,000 clients across grocery, mass, club, retail pharmacy, convenience, and other channels in over 100,000 retail locations.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Advantage Solutions Ranks 18th Globally in Ad Age Agency Report 2026
- Global Ranking Boost: Advantage Solutions has been ranked 18th in the 2026 Ad Age Agency Report, marking its position among the top 25 agency companies worldwide by revenue, which underscores its strong market presence and influence.
- Significant Revenue Growth: The company reported $1.22 billion in revenue from its marketing and experiential solutions in 2026, reflecting a 2.6% increase over the previous year, indicating the effectiveness of its business model and sustained market demand.
- Local Leadership Position: Advantage Solutions has become the largest agency headquartered in St. Louis, further solidifying its leadership in the local market and laying a foundation for future expansion.
- Omnichannel Solutions: By integrating brand building with retail execution, the company provides seamless omnichannel services that enhance clients' market competitiveness and drive business growth from screen to shelf.
See More
Consumer Preference for Private Brands Report Released
- Consumer Loyalty Increase: The Summer 2026 Private Brand Intelligence Report from Advantage Solutions and Daymon reveals that 71% of consumers choose retailers based on their private brand programs, indicating that private brands are crucial for enhancing consumer loyalty, prompting retailers to leverage this trend to optimize products and services to attract more customers.
- Purchasing Behavior Insights: The survey indicates that 95% of consumers regularly purchase private brands, and 98% view private brand prices as comparable or better than national brands, reflecting the strong appeal of private brands in the market and providing retailers with opportunities to increase market share.
- Health Lifestyle Trends: With 85% of consumers actively choosing healthier shopping options and 59% more loyal to price than to brands or retailers, this trend compels retailers to focus on health and value in their private brand strategies to meet the growing health demands of consumers.
- Seasonal Flavor Demand: The report shows that 89% of consumers purchase seasonal flavor products, highlighting the importance of flavor innovation in attracting consumers, and retailers should seize this opportunity to enhance the competitiveness of their private brands by introducing new flavors.
See More
Advantage Solutions (ADV) Q1 2026 Earnings Transcript
See More
Advantage (ADV) Q3 2025 Earnings Transcript
See More
Advantage Solutions Q1 2026 Earnings Call Highlights
- Financial Performance Exceeds Expectations: Advantage Solutions reported Q1 net revenues of $723 million and adjusted EBITDA of $68 million, demonstrating strong growth in Experiential and Retailer Services despite ongoing challenges in Branded Services, indicating positive progress in diversifying revenue streams.
- Operational Efficiency Improvement: CEO David Peacock highlighted that the implementation of a centralized labor model is enhancing retail execution and profitability, while the final phase of SAP implementation is underway, which is expected to further optimize operational processes and strengthen the company's competitive position in the market.
- Cash Flow and Deleveraging Progress: The company reported adjusted unlevered free cash flow of $74 million and cash reserves of $144 million, having paid down approximately $130 million in debt during the quarter, showcasing ongoing efforts towards financial health and capital structure optimization.
- Cautious Future Outlook: Management reiterated full-year guidance, expecting flat to low single-digit revenue growth and adjusted EBITDA to decline in the mid-single digits, reflecting a prudent stance on macroeconomic conditions while emphasizing continued investment in technology for long-term growth.
See More
Advantage Solutions Q1 Financial Results
- Widening Net Loss: Advantage Solutions reported a net loss of $71.8 million in Q1, compared to a net loss of $56.1 million in the same period last year, indicating ongoing challenges in profitability that may affect investor confidence.
- Revenue Growth: The company achieved revenue of $869.6 million, reflecting a 5.8% year-over-year increase, suggesting that despite losses, there remains market demand which could lay the groundwork for future profitability.
- Guidance Reaffirmation: Advantage Solutions reaffirmed its 2026 financial guidance, expecting revenues to be flat to low single-digit growth, while adjusted EBITDA may decline in the mid-single digits, reflecting the challenges and uncertainties faced during its transformation.
- Cash Flow Target: The company has set a free cash flow target of $250 million to $275 million for 2026, aiming to achieve this through refinancing, divestitures, and technology-driven transformation, which could improve its financial health and enhance market competitiveness.
See More
Advantage Solutions Ranks 18th Globally in Ad Age Agency Report 2026
- Global Ranking Boost: Advantage Solutions has been ranked 18th in the 2026 Ad Age Agency Report, marking its position among the top 25 agency companies worldwide by revenue, which underscores its strong market presence and influence.
- Significant Revenue Growth: The company reported $1.22 billion in revenue from its marketing and experiential solutions in 2026, reflecting a 2.6% increase over the previous year, indicating the effectiveness of its business model and sustained market demand.
- Local Leadership Position: Advantage Solutions has become the largest agency headquartered in St. Louis, further solidifying its leadership in the local market and laying a foundation for future expansion.
- Omnichannel Solutions: By integrating brand building with retail execution, the company provides seamless omnichannel services that enhance clients' market competitiveness and drive business growth from screen to shelf.
See More
Consumer Preference for Private Brands Report Released
- Consumer Loyalty Increase: The Summer 2026 Private Brand Intelligence Report from Advantage Solutions and Daymon reveals that 71% of consumers choose retailers based on their private brand programs, indicating that private brands are crucial for enhancing consumer loyalty, prompting retailers to leverage this trend to optimize products and services to attract more customers.
- Purchasing Behavior Insights: The survey indicates that 95% of consumers regularly purchase private brands, and 98% view private brand prices as comparable or better than national brands, reflecting the strong appeal of private brands in the market and providing retailers with opportunities to increase market share.
- Health Lifestyle Trends: With 85% of consumers actively choosing healthier shopping options and 59% more loyal to price than to brands or retailers, this trend compels retailers to focus on health and value in their private brand strategies to meet the growing health demands of consumers.
- Seasonal Flavor Demand: The report shows that 89% of consumers purchase seasonal flavor products, highlighting the importance of flavor innovation in attracting consumers, and retailers should seize this opportunity to enhance the competitiveness of their private brands by introducing new flavors.
See More
Advantage Solutions (ADV) Q1 2026 Earnings Transcript
See More
Advantage (ADV) Q3 2025 Earnings Transcript
See More
Advantage Solutions Q1 2026 Earnings Call Highlights
- Financial Performance Exceeds Expectations: Advantage Solutions reported Q1 net revenues of $723 million and adjusted EBITDA of $68 million, demonstrating strong growth in Experiential and Retailer Services despite ongoing challenges in Branded Services, indicating positive progress in diversifying revenue streams.
- Operational Efficiency Improvement: CEO David Peacock highlighted that the implementation of a centralized labor model is enhancing retail execution and profitability, while the final phase of SAP implementation is underway, which is expected to further optimize operational processes and strengthen the company's competitive position in the market.
- Cash Flow and Deleveraging Progress: The company reported adjusted unlevered free cash flow of $74 million and cash reserves of $144 million, having paid down approximately $130 million in debt during the quarter, showcasing ongoing efforts towards financial health and capital structure optimization.
- Cautious Future Outlook: Management reiterated full-year guidance, expecting flat to low single-digit revenue growth and adjusted EBITDA to decline in the mid-single digits, reflecting a prudent stance on macroeconomic conditions while emphasizing continued investment in technology for long-term growth.
See More
Advantage Solutions Q1 Financial Results
- Widening Net Loss: Advantage Solutions reported a net loss of $71.8 million in Q1, compared to a net loss of $56.1 million in the same period last year, indicating ongoing challenges in profitability that may affect investor confidence.
- Revenue Growth: The company achieved revenue of $869.6 million, reflecting a 5.8% year-over-year increase, suggesting that despite losses, there remains market demand which could lay the groundwork for future profitability.
- Guidance Reaffirmation: Advantage Solutions reaffirmed its 2026 financial guidance, expecting revenues to be flat to low single-digit growth, while adjusted EBITDA may decline in the mid-single digits, reflecting the challenges and uncertainties faced during its transformation.
- Cash Flow Target: The company has set a free cash flow target of $250 million to $275 million for 2026, aiming to achieve this through refinancing, divestitures, and technology-driven transformation, which could improve its financial health and enhance market competitiveness.
See More
