Coinbase Launches New Ad to Engage Viewers
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 3h ago
0mins
Should l Buy COIN?
Source: Businesswire
- Creative Advertising Highlight: Coinbase's 60-second Super Bowl ad, titled 'Everybody Coinbase', employs a karaoke style to engage viewers, aiming to enhance the mainstream appeal of cryptocurrency and potentially boost brand awareness and user engagement.
- Historical Context: Four years ago, Coinbase made its national advertising debut during the 2022 Super Bowl with a colorful QR code ad that generated over 20 million landing-page hits in just one minute, showcasing the effectiveness of its advertising strategy and viewer engagement.
- Market Coverage Expansion: The ad will not only air during the Super Bowl but also feature takeovers in New York's Times Square and on the world's largest LED screen in Las Vegas, further amplifying brand visibility and attracting more potential users.
- Brand Vision Communication: Coinbase's CMO, Catherine Ferdon, emphasized that with 52 million Americans using cryptocurrency, the ad aims to foster community connections through shared experiences, showcasing the accessibility and inclusivity of crypto.
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Analyst Views on COIN
Wall Street analysts forecast COIN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for COIN is 361.63 USD with a low forecast of 230.00 USD and a high forecast of 440.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
25 Analyst Rating
17 Buy
7 Hold
1 Sell
Moderate Buy
Current: 146.120
Low
230.00
Averages
361.63
High
440.00
Current: 146.120
Low
230.00
Averages
361.63
High
440.00
About COIN
Coinbase Global, Inc. is a holding company of Coinbase, Inc. and other subsidiaries. The Company provides a platform that serves as a compliant on-ramp to the onchain economy and enables users to engage in a variety of activities with their crypto assets in both proprietary and third-party product experiences enabled by access to decentralized applications. It offers consumers their primary financial account for the cryptoeconomy; institutions a full-service prime brokerage platform with access to deep pools of liquidity across the crypto marketplace, and developers a suite of products granting access to build onchain. Its platform helps people and institutions to engage with crypto assets, including trading, staking, safekeeping, spending, and global transfers. It offers products and services to various customer groups: individuals, businesses, institutions, and developers. Its transaction products consist of consumer trading, prime Trading, markets, base protocol and Coinbase wallet.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Analysis of Coinbase Stock Performance
- Stock Decline Trend: Coinbase's stock has fallen over 40% in the past year, underperforming Bitcoin and Ethereum, reflecting the overall weakness in the cryptocurrency market, which may lead to decreased investor confidence.
- Asset Scale and Trading Volume: As of September 30, 2025, Coinbase's platform assets reached $516 billion, with net revenue of $1.86 billion in Q3, up 55% year-over-year, indicating the company's ability to maintain strong revenue growth despite market downturns.
- Transaction Revenue Shift: Bitcoin's share of transaction revenue decreased from 35% to 24%, while XRP's share increased from 6% to 14%, suggesting a growing investor interest in alternative assets, which could impact Coinbase's long-term revenue structure.
- Future Outlook and Analysis: Analysts expect Coinbase to report $1.86 billion in revenue for the upcoming Q4 earnings, despite an 18% year-over-year decline; however, in the long term, Coinbase is still viewed as a solid option for indirect exposure to the crypto market due to product diversification and the adoption of stablecoins.
See More
Coinbase Launches Nationwide Karaoke Ad for Crypto Mainstreaming
- Advertising Innovation: Coinbase launched a 60-second karaoke-style ad during the Super Bowl, designed to engage viewers collectively under the theme of 'Everybody Coinbase', showcasing the mainstream adoption and accessibility of cryptocurrency.
- Audience Engagement: The ad not only aired during the Super Bowl but also featured creative extensions in locations like Times Square and the Sphere's Exosphere in Las Vegas, aiming to engage over 150 million viewers in a shared experience, enhancing interaction between the brand and consumers.
- Market Impact: Coinbase's debut ad in 2022 generated over 20 million landing page hits, and this year's campaign aims to further elevate brand awareness and solidify its leadership position in the cryptocurrency market, attracting more users to participate.
- Strategic Vision: Coinbase's CMO Catherine Ferdon highlighted that 52 million Americans have used cryptocurrency, and the ad aims to break generational and political barriers, making crypto approachable and secure for everyone, thereby fostering collective participation in the future of finance.
See More
U.S. Stocks Rally as Dow Hits Record Highs
- Market Sentiment Improvement: The CNN Money Fear & Greed Index rose to 45 on Friday, entering the 'Neutral' zone from a previous reading of 34.2, indicating a significant improvement in market sentiment that could boost investor confidence.
- Dow Jones Surge: The Dow Jones Industrial Average jumped over 1,200 points during Friday's session, closing at 50,115.67 and marking its first breach of the 50,000-point milestone, showcasing a strong market rebound that may attract more capital inflows.
- S&P 500 Strong Performance: The S&P 500 rose by 1.97% to close at 6,932.30, with sectors like industrials, energy, and information technology recording significant gains, reflecting positive signals of economic recovery that could drive corporate earnings growth.
- Consumer Confidence Boost: The University of Michigan's consumer sentiment index increased by 0.9 points to 57.3 in February, surpassing market estimates of 55, indicating enhanced consumer confidence in the economic outlook, which may stimulate consumer spending and economic growth.
See More
Coinbase Launches New Ad to Engage Viewers
- Creative Advertising Highlight: Coinbase's 60-second Super Bowl ad, titled 'Everybody Coinbase', employs a karaoke style to engage viewers, aiming to enhance the mainstream appeal of cryptocurrency and potentially boost brand awareness and user engagement.
- Historical Context: Four years ago, Coinbase made its national advertising debut during the 2022 Super Bowl with a colorful QR code ad that generated over 20 million landing-page hits in just one minute, showcasing the effectiveness of its advertising strategy and viewer engagement.
- Market Coverage Expansion: The ad will not only air during the Super Bowl but also feature takeovers in New York's Times Square and on the world's largest LED screen in Las Vegas, further amplifying brand visibility and attracting more potential users.
- Brand Vision Communication: Coinbase's CMO, Catherine Ferdon, emphasized that with 52 million Americans using cryptocurrency, the ad aims to foster community connections through shared experiences, showcasing the accessibility and inclusivity of crypto.
See More
Coinbase Global Earnings Outlook Amid Crypto Challenges
- Market Performance Review: Since its Nasdaq debut, Coinbase's stock has dropped 40% over the past year, primarily influenced by Bitcoin and Ethereum's declines of over 20%, highlighting the direct impact of cryptocurrency market volatility on its stock price.
- Financial Data Highlights: Coinbase reported a net revenue of $1.86 billion in Q3 2025, a 55% increase year-over-year, with trading volume reaching $295 billion, up 24% quarter-over-quarter, indicating strong revenue growth despite a weak market.
- Asset Diversification Trend: While Bitcoin's transaction revenue share has decreased to 24%, the share of other assets like XRP has risen to 14%, reflecting an increasing demand for diversified assets among users, which enhances the company's market adaptability.
- Future Outlook: Analysts expect Coinbase's upcoming Q4 earnings report to show revenue of $1.86 billion, an 18% decline from last year; however, the company is projected to achieve substantial revenue growth in the long term, continuing to attract long-term investors' interest.
See More
Key Earnings Reports and Economic Outlook This Week
- DuPont Earnings Expectations: DuPont is expected to report earnings of $0.43 per share and revenue of $1.69 billion for Q4 2025, with analysts noting ongoing pressure in short-cycle businesses, while slight improvements in the automotive sector may influence investor sentiment.
- Cisco's AI Focus: Cisco anticipates earnings of $1.02 per share and revenue of $15.1 billion for Q2 FY2026, with CEO highlighting a major multi-year campus networking refresh, making AI infrastructure demand a critical growth driver.
- Importance of Employment Report: The January employment report is expected to show an addition of 80,000 nonfarm payrolls and an unchanged unemployment rate of 4.4%, directly impacting private consumption and U.S. GDP, making it crucial for investors to monitor.
- Consumer Price Index Insights: The January CPI is projected to increase by 2.5% year-over-year, with core CPI rising by 2.6%, providing essential inflation details despite not being the Fed's preferred measure, particularly regarding persistent shelter cost inflation.
See More
Analysis of Coinbase Stock Performance
- Stock Decline Trend: Coinbase's stock has fallen over 40% in the past year, underperforming Bitcoin and Ethereum, reflecting the overall weakness in the cryptocurrency market, which may lead to decreased investor confidence.
- Asset Scale and Trading Volume: As of September 30, 2025, Coinbase's platform assets reached $516 billion, with net revenue of $1.86 billion in Q3, up 55% year-over-year, indicating the company's ability to maintain strong revenue growth despite market downturns.
- Transaction Revenue Shift: Bitcoin's share of transaction revenue decreased from 35% to 24%, while XRP's share increased from 6% to 14%, suggesting a growing investor interest in alternative assets, which could impact Coinbase's long-term revenue structure.
- Future Outlook and Analysis: Analysts expect Coinbase to report $1.86 billion in revenue for the upcoming Q4 earnings, despite an 18% year-over-year decline; however, in the long term, Coinbase is still viewed as a solid option for indirect exposure to the crypto market due to product diversification and the adoption of stablecoins.
See More
Coinbase Launches Nationwide Karaoke Ad for Crypto Mainstreaming
- Advertising Innovation: Coinbase launched a 60-second karaoke-style ad during the Super Bowl, designed to engage viewers collectively under the theme of 'Everybody Coinbase', showcasing the mainstream adoption and accessibility of cryptocurrency.
- Audience Engagement: The ad not only aired during the Super Bowl but also featured creative extensions in locations like Times Square and the Sphere's Exosphere in Las Vegas, aiming to engage over 150 million viewers in a shared experience, enhancing interaction between the brand and consumers.
- Market Impact: Coinbase's debut ad in 2022 generated over 20 million landing page hits, and this year's campaign aims to further elevate brand awareness and solidify its leadership position in the cryptocurrency market, attracting more users to participate.
- Strategic Vision: Coinbase's CMO Catherine Ferdon highlighted that 52 million Americans have used cryptocurrency, and the ad aims to break generational and political barriers, making crypto approachable and secure for everyone, thereby fostering collective participation in the future of finance.
See More
U.S. Stocks Rally as Dow Hits Record Highs
- Market Sentiment Improvement: The CNN Money Fear & Greed Index rose to 45 on Friday, entering the 'Neutral' zone from a previous reading of 34.2, indicating a significant improvement in market sentiment that could boost investor confidence.
- Dow Jones Surge: The Dow Jones Industrial Average jumped over 1,200 points during Friday's session, closing at 50,115.67 and marking its first breach of the 50,000-point milestone, showcasing a strong market rebound that may attract more capital inflows.
- S&P 500 Strong Performance: The S&P 500 rose by 1.97% to close at 6,932.30, with sectors like industrials, energy, and information technology recording significant gains, reflecting positive signals of economic recovery that could drive corporate earnings growth.
- Consumer Confidence Boost: The University of Michigan's consumer sentiment index increased by 0.9 points to 57.3 in February, surpassing market estimates of 55, indicating enhanced consumer confidence in the economic outlook, which may stimulate consumer spending and economic growth.
See More
Coinbase Launches New Ad to Engage Viewers
- Creative Advertising Highlight: Coinbase's 60-second Super Bowl ad, titled 'Everybody Coinbase', employs a karaoke style to engage viewers, aiming to enhance the mainstream appeal of cryptocurrency and potentially boost brand awareness and user engagement.
- Historical Context: Four years ago, Coinbase made its national advertising debut during the 2022 Super Bowl with a colorful QR code ad that generated over 20 million landing-page hits in just one minute, showcasing the effectiveness of its advertising strategy and viewer engagement.
- Market Coverage Expansion: The ad will not only air during the Super Bowl but also feature takeovers in New York's Times Square and on the world's largest LED screen in Las Vegas, further amplifying brand visibility and attracting more potential users.
- Brand Vision Communication: Coinbase's CMO, Catherine Ferdon, emphasized that with 52 million Americans using cryptocurrency, the ad aims to foster community connections through shared experiences, showcasing the accessibility and inclusivity of crypto.
See More
Coinbase Global Earnings Outlook Amid Crypto Challenges
- Market Performance Review: Since its Nasdaq debut, Coinbase's stock has dropped 40% over the past year, primarily influenced by Bitcoin and Ethereum's declines of over 20%, highlighting the direct impact of cryptocurrency market volatility on its stock price.
- Financial Data Highlights: Coinbase reported a net revenue of $1.86 billion in Q3 2025, a 55% increase year-over-year, with trading volume reaching $295 billion, up 24% quarter-over-quarter, indicating strong revenue growth despite a weak market.
- Asset Diversification Trend: While Bitcoin's transaction revenue share has decreased to 24%, the share of other assets like XRP has risen to 14%, reflecting an increasing demand for diversified assets among users, which enhances the company's market adaptability.
- Future Outlook: Analysts expect Coinbase's upcoming Q4 earnings report to show revenue of $1.86 billion, an 18% decline from last year; however, the company is projected to achieve substantial revenue growth in the long term, continuing to attract long-term investors' interest.
See More
Key Earnings Reports and Economic Outlook This Week
- DuPont Earnings Expectations: DuPont is expected to report earnings of $0.43 per share and revenue of $1.69 billion for Q4 2025, with analysts noting ongoing pressure in short-cycle businesses, while slight improvements in the automotive sector may influence investor sentiment.
- Cisco's AI Focus: Cisco anticipates earnings of $1.02 per share and revenue of $15.1 billion for Q2 FY2026, with CEO highlighting a major multi-year campus networking refresh, making AI infrastructure demand a critical growth driver.
- Importance of Employment Report: The January employment report is expected to show an addition of 80,000 nonfarm payrolls and an unchanged unemployment rate of 4.4%, directly impacting private consumption and U.S. GDP, making it crucial for investors to monitor.
- Consumer Price Index Insights: The January CPI is projected to increase by 2.5% year-over-year, with core CPI rising by 2.6%, providing essential inflation details despite not being the Fed's preferred measure, particularly regarding persistent shelter cost inflation.
See More
