Champion Safe Reports More Than 80% Yearly Growth at Its Main American Rebel Store in Lenexa, KS
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 20 2025
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Source: Newsfilter
Sales Growth: The American Rebel retail store in Lenexa, Kansas, has experienced over 80% year-over-year growth, primarily due to increased demand for Champion and American Rebel safes and concealed-carry gear.
Customer Experience: The store emphasizes exceptional customer service, providing expert advice and hands-on demonstrations, which helps convert first-time visitors into long-term customers.
Product Range: The Lenexa showroom offers a comprehensive selection of Champion and American Rebel products, including residential and large-format safes, concealed-carry backpacks, and apparel.
Company Background: Champion Safe Company, a subsidiary of American Rebel Holdings, has been manufacturing high-security safes for over 25 years, focusing on American-made products and customer satisfaction.
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About AREB
American Rebel Holdings, Inc. operates primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products. Additionally, the Company designs and produces branded apparel and accessories. In addition to branded safes, it offers an assortment of personal security products as well as apparel and accessories for men and women under the Company’s American Rebel brand. The Company’s safes and personal security products are constructed primarily of United States-made steel. Its products are designed to safely store firearms, as well as store its customers’ priceless keepsakes, family heirlooms and treasured memories and other valuables. It produces large floor safes in a variety of sizes as well as small portable keyed safes. It sells its products online to individuals desiring home, personal and office protection, as well as to recreational shooters and hunters. Its gun safes include Constitution 25 Gun Safe and Constitution 40 Gun Safe.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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