CarMax Appoints Keith Barr as New CEO
CarMax (KMX) announced that Keith Barr has been appointed President and CEO, and a member of the Board of Directors, effective March 16. David McCreight, current Interim President and CEO of CarMax, will transition to his prior duties as an independent Director of the Board. Tom Folliard will remain in his role as Interim Executive Chair of the Board until the company's Annual Meeting in June, after which he is expected to resume his prior duties as non-executive Chair of the Board. Barr most recently served as CEO at InterContinental Hotels Group (IHG) from 2017 to 2023. He joined IHG in 2000. Prior to joining IHG, Mr. Barr held several senior positions at Bristol Hotels and Resorts, which was acquired by IHG in 2000. Barr also currently serves on the Board of Directors at MGM Resorts.
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- CEO Transition Impact: CarMax's announcement of replacing interim CEO David McCreight with Keith Barr resulted in a 12% drop in stock price during midday trading, reflecting strong investor dissatisfaction with the leadership change.
- Leadership Background: New CEO Barr, coming from the hotel industry, is described by CarMax as a 'proven leader' capable of driving transformational growth and operational excellence; however, his non-automotive background may raise concerns among investors.
- Sales Decline Challenge: With three consecutive years of declining sales, the board seems to believe a transformation is necessary to improve the company's image, yet investors are worried this may signal a poor self-image and could affect future market confidence.
- Market Expectations: Despite CarMax's market capitalization of $5.9 billion and a price-to-earnings ratio below 13, analysts predict only a 7% growth rate over the next five years, indicating a lack of optimism regarding the company's recovery prospects.
- New CEO Appointment: CarMax has named Keith Barr as its new CEO, effective March 16, tasked with leading the company through its turnaround plan amid declining demand.
- Declining Market Demand: The company struggles to resell cars purchased at higher prices as inflation makes consumers more cash-conscious, prompting layoffs and other initiatives to mitigate lower demand and margin pressures.
- Leadership Changes: Former CEO Bill Nash stepped down in November, and CarMax is undergoing a broader leadership shake-up, with interim CEO David McCreight emphasizing the need for change within the organization.
- Industry Context Challenges: With consumers holding onto their older cars longer, CarMax must adapt its business model to align with this trend, ensuring sustainable growth in a shifting market landscape.
- New CEO Appointment: CarMax announced that Keith Barr will become president and CEO effective March 16, 2026, bringing over 25 years of executive leadership experience, including his recent role as CEO of InterContinental Hotels Group, which is expected to introduce fresh strategic insights into the company.
- Interim Leadership Transition: Current interim president and CEO David McCreight will return to his role as an independent board member, indicating the company's focus on stability and effective management during this transitional period.
- Board Structure Changes: Tom Folliard will remain interim executive chair until the annual meeting in June 2026, after which he is expected to resume his role as non-executive chair, ensuring continuity in corporate governance during this leadership transition.
- Market Reaction Monitoring: CarMax faces market challenges, including a downgrade to a “Sell” rating, reflecting concerns over its valuation, and Barr's appointment may influence investor confidence and drive future strategic adjustments.
- Industry Benchmark Recognition: CarMax has been named one of America's Most Iconic Companies by TIME Magazine, highlighting its leadership in the automotive retail sector and further solidifying its position as the nation's largest used car retailer.
- Customer Experience Innovation: By introducing a 'no-haggle' pricing model, CarMax has transformed the car buying experience, enhancing customer satisfaction and brand loyalty, which has driven the company's sustained growth over the past three decades.
- Market Influence: The selection was based on an independent survey of over 10,000 U.S. consumers, emphasizing CarMax's outstanding performance in brand recognition, cultural influence, and emotional connection, thereby enhancing its market image.
- Commitment to Continuous Development: With 255 stores and over 28,000 associates, CarMax has been recognized as one of the Fortune 100 Best Companies to Work For® for 21 consecutive years, demonstrating its ongoing commitment to employee satisfaction and corporate culture.










