Brady to Acquire Honeywell's PSS Business, Sees Double-Digit EPS Growth
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
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Should l Buy BRC?
Source: Yahoo Finance
- Acquisition Announcement: Brady has announced plans to acquire Honeywell's Productivity Solutions and Services (PSS) business, which is expected to contribute double-digit accretion to adjusted diluted EPS within the first year post-close, marking a strategic shift into data capture and workforce solutions.
- Financial Expectations: PSS generated approximately $1.1 billion in revenue for the 12 months ending December 31, 2025, and Brady anticipates at least $25 million in annual run-rate cost synergies within three years of closing, primarily through improved operational efficiencies.
- Market Expansion: This acquisition positions Brady to enter the $9 billion technology-enabled data capture and workflow solutions market, enhancing its customer base in verticals such as retail, logistics, and warehousing, thereby driving long-term growth.
- R&D Integration: Brady plans to integrate PSS's R&D team with its own, resulting in an expected combined R&D spend of around $200 million, which will further enhance product innovation capabilities and strengthen market competitiveness.
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Analyst Views on BRC
Wall Street analysts forecast BRC stock price to rise
1 Analyst Rating
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 82.090
Low
96.00
Averages
96.00
High
96.00
Current: 82.090
Low
96.00
Averages
96.00
High
96.00

No data
About BRC
Brady Corporation is a manufacturer and supplier of identification solutions and workplace safety products that identify and protect premises, products and people. Its product categories include Safety and facility identification and protection, which include safety signs, traffic signs and control products, floor-marking tape, pipe markers, labeling systems, spill control products, lockout/tagout devices, first aid products, and software and services for safety compliance auditing, procedures writing and training; Wire identification, which includes handheld printers, wire markers, sleeves, and tags. Healthcare identification, which includes wristbands, labels, printing systems, and other products used in hospital, laboratory, and other healthcare settings; People identification, which includes name tags, badges, lanyards, rigid card printing systems, and access control software; and Product identification. It also provides direct part marking solutions.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Acquisition Announcement: Brady has announced plans to acquire Honeywell's Productivity Solutions and Services (PSS) business, which is expected to contribute double-digit accretion to adjusted diluted EPS within the first year post-close, marking a strategic shift into data capture and workforce solutions.
- Financial Expectations: PSS generated approximately $1.1 billion in revenue for the 12 months ending December 31, 2025, and Brady anticipates at least $25 million in annual run-rate cost synergies within three years of closing, primarily through improved operational efficiencies.
- Market Expansion: This acquisition positions Brady to enter the $9 billion technology-enabled data capture and workflow solutions market, enhancing its customer base in verticals such as retail, logistics, and warehousing, thereby driving long-term growth.
- R&D Integration: Brady plans to integrate PSS's R&D team with its own, resulting in an expected combined R&D spend of around $200 million, which will further enhance product innovation capabilities and strengthen market competitiveness.
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- Sales Growth: Honeywell's Q1 sales increased by 2% year-over-year to $9.14 billion, driven by higher pricing, new product launches, and strong demand in its Building and Industrial Automation segments, reflecting the company's competitive position in the market.
- Spin-off Plans: The company is set to complete the spin-off of Honeywell Aerospace by June 29, 2026, aiming to break its large conglomerate structure into three independent companies focused on automation, aerospace, and advanced materials, thereby enhancing operational efficiency.
- Business Restructuring: Honeywell has executed several divestitures, including the all-cash sale of its Warehouse and Workflow Solutions business to American Industrial Partners and agreeing to sell its productivity solutions and services unit to Brady for $1.4 billion, further streamlining its business footprint.
- Market Challenges: Despite sales growth, Honeywell's Process Automation and Technology segment experienced a 6% decline in sales due to war-related disruptions in the Middle East, highlighting the complexities of global supply chains and market conditions impacting the company's performance.
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- Honeywell Business Sale: Honeywell sells its Productivity Solutions and Services (PSS) business to Brady Corporation for $1.4 billion in cash, a strategic move to divest cyclical, slower-growing, lower-margin operations, thereby enhancing the overall quality of its portfolio.
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- Transaction Value: Honeywell has agreed to sell its productivity solutions and services unit to industrial equipment maker Brady for an all-cash deal worth $1.4 billion, aiming to streamline its sprawling business structure, with the transaction expected to close in the second half of 2026.
- Strategic Restructuring: Following the divestiture of its personal protective equipment business in 2024, Honeywell plans to split its operations into separate aerospace, automation, and advanced materials units, reflecting its ongoing focus on business optimization.
- Market Impact: The divested productivity solutions unit, which provides mobile computers, barcode scanners, and printing solutions for the warehouse and logistics market, is anticipated to contribute double-digit accretion to Brady's adjusted profit within the first year post-transaction.
- Industry Consolidation: Brady, which specializes in labels, signs, safety devices, and printing systems for industries such as electronics, manufacturing, and aerospace, will enhance its competitive position in relevant markets through this acquisition, further driving company growth.
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- Business Sale Agreement: Honeywell has agreed to sell its Productivity Solutions and Services (PSS) business to Brady Corporation for $1.4 billion in cash, with the transaction expected to close in the second half of 2026, aimed at further simplifying the company's portfolio and enhancing focus on core operations.
- Strategic Transformation Progress: This sale is part of Honeywell's strategic review initiated in July 2025, marking a significant step towards completing its multi-year portfolio transformation ahead of the planned spin-off of its Aerospace business in Q3 2026, thereby accelerating value creation.
- Market Impact Analysis: With 2025 revenue of approximately $1.1 billion, PSS is a leading provider of mobile computing and barcode scanning solutions, and its divestiture will enhance Brady's capabilities in industrial identification and safety, expanding its service offerings in the warehouse and logistics sectors.
- Financial Advisory Support: Honeywell is being advised by Centerview Partners for this transaction, with legal support from firms such as Kirkland & Ellis LLP, ensuring the smooth execution of the deal while meeting regulatory requirements.
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- Acquisition Overview: Brady Corporation is acquiring Honeywell's Productivity Solutions and Services business for $1.4 billion in cash, representing a transaction value of approximately 8x EBITDA for 2025, which is expected to significantly enhance the company's market share and profitability.
- Market Expansion Opportunity: This acquisition will position Brady to access the $9 billion productivity solutions market, leveraging PSS's strong customer base to better capitalize on long-term growth opportunities driven by automation and digitization trends.
- Financial Impact: PSS is anticipated to be double-digit accretive to Adjusted Diluted EPS within the first year post-transaction, while Brady aims to achieve at least $25 million in annual run-rate cost synergies within three years, further enhancing its earnings power.
- Strategic Synergies: The complementary product portfolio of PSS with Brady's printing and specialty adhesive materials will enable comprehensive solutions for large enterprise customers, increasing customer loyalty and facilitating cross-selling opportunities.
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