BJ's Launches New Bold Chicken Sandwich Lineup
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 24 2026
0mins
Source: PRnewswire
- New Product Launch: BJ's Restaurants introduces a new chicken sandwich lineup featuring Korean Sweet & Spicy, Classic Crispy, and Original Crispy flavors, aimed at attracting customers with unique flavor combinations and enhancing brand competitiveness.
- Value Meal Deal: The new Original Crispy Chicken Sandwich is part of the $13 Pizookie® Meal Deal, allowing guests to choose from over 40 meal combinations, which enhances the dining experience and increases customer retention.
- Summer Promotion: The new lineup launches on June 25, with special offers on National Fried Chicken Day, July 6, further enticing customers to participate in summer activities and boosting sales.
- Brand History and Achievements: Founded in 1978, BJ's has opened over 200 restaurants across 31 states, continuously enhancing brand recognition and market share through its deep brewing roots and numerous awards.
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Analyst Views on BJRI
Wall Street analysts forecast BJRI stock price to fall
8 Analyst Rating
3 Buy
4 Hold
1 Sell
Hold
Current: 58.750
Low
38.00
Averages
42.97
High
50.00
Current: 58.750
Low
38.00
Averages
42.97
High
50.00
About BJRI
BJ's Restaurants, Inc. is a full-service restaurant brand. The Company’s restaurants feature a menu with approximately 100 menu items designed to offer various items, including slow roasted entrees, such as prime rib, EnLIGHTened Entrees, such as its Cherry Chipotle Glazed Salmon, its original signature deep-dish pizza, and the Pizookie dessert. It also offers its craft beers, which are produced at four in-house brewing facilities, two standalone brewpubs and by independent third-party brewers using its proprietary recipes. It is a national restaurant chain, which owns and operates approximately 218 restaurants located in 31 states, including Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Florida, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Nevada, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Virginia, Washington and Wisconsin.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
BJ's Restaurants Executive Stock Sale Overview
- Executive Stock Sale: Brian S Krakower, EVP & CIO of BJ's Restaurants, sold 7,341 shares on June 18 for approximately $405,000, indicating a routine liquidity management by the executive rather than a negative outlook on the company.
- Remaining Holdings: Post-transaction, Krakower retains 4,721 shares valued at around $258,000, reflecting his ongoing confidence in the company's future performance.
- Strong Financial Performance: BJ's Restaurants reported a 2.9% year-over-year revenue increase to $358.1 million in Q1, driven by a 2.4% comparable restaurant sales growth and a 2.2% rise in guest traffic, showcasing resilience in a competitive casual dining environment.
- Long-Term Growth Potential: CEO Lyle Tick emphasized the company's achievement of seven consecutive quarters of sales and traffic growth, with improvements in menu and restaurant ambiance laying a strong foundation for long-term profitability, making customer attraction a key to future success.
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BJ's Restaurants EVP Sells 7,341 Shares for $405,000
- Executive Stock Sale: BJ's Restaurants EVP Brian S Krakower sold 7,341 shares on June 18 for approximately $405,000 at an average price of $55.17 per share, reducing his direct stock holdings from 12,062 to 4,721 shares, indicating a routine compensation event rather than a negative outlook on the company.
- Source of Shares and Market Reaction: All shares sold were acquired through option exercises and immediately sold, suggesting this was more about monetizing vested equity rather than signaling a bearish view on the business, with the market showing little significant reaction to the transaction.
- Strong Financial Performance: BJ's Restaurants reported a 2.9% year-over-year revenue increase to $358.1 million in Q1, driven by a 2.4% comparable restaurant sales growth and a 2.2% increase in guest traffic, demonstrating the company's effective execution in a challenging casual dining environment.
- Future Outlook and Investor Confidence: CEO Lyle Tick noted the company achieved its seventh consecutive quarter of sales and traffic growth, with improvements in menu and restaurant environment creating a strong foundation for long-term profitable growth, suggesting that sustained customer attraction and stock buyback strategies may be more appealing to investors than the executive's liquidity event.
See More
BJ's Launches New Bold Chicken Sandwich Lineup
- New Product Launch: BJ's Restaurants introduces a new chicken sandwich lineup featuring Korean Sweet & Spicy, Classic Crispy, and Original Crispy flavors, aimed at attracting customers with unique flavor combinations and enhancing brand competitiveness.
- Value Meal Deal: The new Original Crispy Chicken Sandwich is part of the $13 Pizookie® Meal Deal, allowing guests to choose from over 40 meal combinations, which enhances the dining experience and increases customer retention.
- Summer Promotion: The new lineup launches on June 25, with special offers on National Fried Chicken Day, July 6, further enticing customers to participate in summer activities and boosting sales.
- Brand History and Achievements: Founded in 1978, BJ's has opened over 200 restaurants across 31 states, continuously enhancing brand recognition and market share through its deep brewing roots and numerous awards.
See More
Investment Comparison Between BJ's and Shake Shack
- BJ's Performance: BJ's Restaurants reported a revenue of $1.4 billion in FY 2025, reflecting a modest growth of 3.1%, with net income rising to $48.8 million from $16.7 million in 2024, indicating its stability and appeal in the family-friendly dining sector.
- Shake Shack Growth Momentum: Shake Shack achieved $1.4 billion in revenue for FY 2025, marking a robust growth rate of 15.4%, with a net income of $45.7 million and a net margin of 3.2%, showcasing its strong growth and brand presence in the fast-casual market.
- Risks and Competition: BJ's faces intense competition from local operators and large chains, along with complex regulations regarding alcohol sales and commodity price volatility; meanwhile, Shake Shack's reliance on a single distributor poses significant supply chain risks and competition against giants like McDonald's.
- Valuation Comparison: BJ's Restaurants trades at a forward P/E of 21.7x and a P/S ratio of 0.7x, significantly lower than Shake Shack's 46.7x and 1.5x, highlighting BJ's more attractive investment value in the current market landscape.
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Investment Comparison: BJ's vs. Shake Shack
- Financial Performance Comparison: BJ's Restaurants reported $1.4 billion in revenue for FY 2025, reflecting a modest 3.1% growth with a net income of $48.8 million, indicating stable profitability; in contrast, Shake Shack achieved the same revenue level but with a robust 15.4% growth rate and a net income of $45.7 million, highlighting its aggressive growth strategy despite lower net margins.
- Expansion Plans and Risks: Shake Shack aims to open over 60 new locations in 2026, forecasting at least a 22% sales increase, yet faces risks from high opening costs and rising beef prices that could pressure margins; conversely, BJ's Restaurants adopts a more conservative expansion approach, focusing on enhancing operational efficiency at existing locations.
- Market Competition Landscape: BJ's Restaurants contends with fierce competition from large chains like Darden Restaurants while also facing cost pressures from commodity price fluctuations; Shake Shack relies heavily on a single distributor for 95% of its domestic food supply, making it vulnerable to supply chain disruptions that could severely impact operations.
- Valuation and Investment Recommendation: Despite Shake Shack's appealing growth potential, BJ's Restaurants offers a more attractive valuation based on forward P/E and P/S ratios, and its solid financials position it as a better investment choice for 2026, warranting careful consideration from investors.
See More
Nvidia Earnings Week Approaches, Market Anticipates Key Insights
- Nvidia Earnings Expectations: Nvidia is set to report its Q1 earnings on Wednesday, with revenue anticipated at $78.67 billion and EPS of $1.76, as analysts look for results that exceed expectations to boost stock prices and alleviate concerns about a slowing investment cycle.
- Home Depot Performance Outlook: Home Depot is expected to see only 0.8% same-store sales growth in Q1, as rising mortgage rates and a challenging economic backdrop lead analysts to predict its full-year guidance will remain flat to 2%, reflecting low market expectations for its performance.
- TJX Companies Performance: TJX anticipates a 4.1% same-store sales growth in Q1, benefiting from consumer demand for quality merchandise at affordable prices, although rising freight costs may impact margins; nonetheless, the company is viewed as a solid long-term investment.
- Google Developer Conference: Google will host its annual developer conference on Tuesday and Wednesday, with analysts warning that a lack of a
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BJ's Restaurants Executive Stock Sale Overview
- Executive Stock Sale: Brian S Krakower, EVP & CIO of BJ's Restaurants, sold 7,341 shares on June 18 for approximately $405,000, indicating a routine liquidity management by the executive rather than a negative outlook on the company.
- Remaining Holdings: Post-transaction, Krakower retains 4,721 shares valued at around $258,000, reflecting his ongoing confidence in the company's future performance.
- Strong Financial Performance: BJ's Restaurants reported a 2.9% year-over-year revenue increase to $358.1 million in Q1, driven by a 2.4% comparable restaurant sales growth and a 2.2% rise in guest traffic, showcasing resilience in a competitive casual dining environment.
- Long-Term Growth Potential: CEO Lyle Tick emphasized the company's achievement of seven consecutive quarters of sales and traffic growth, with improvements in menu and restaurant ambiance laying a strong foundation for long-term profitability, making customer attraction a key to future success.
See More
BJ's Restaurants EVP Sells 7,341 Shares for $405,000
- Executive Stock Sale: BJ's Restaurants EVP Brian S Krakower sold 7,341 shares on June 18 for approximately $405,000 at an average price of $55.17 per share, reducing his direct stock holdings from 12,062 to 4,721 shares, indicating a routine compensation event rather than a negative outlook on the company.
- Source of Shares and Market Reaction: All shares sold were acquired through option exercises and immediately sold, suggesting this was more about monetizing vested equity rather than signaling a bearish view on the business, with the market showing little significant reaction to the transaction.
- Strong Financial Performance: BJ's Restaurants reported a 2.9% year-over-year revenue increase to $358.1 million in Q1, driven by a 2.4% comparable restaurant sales growth and a 2.2% increase in guest traffic, demonstrating the company's effective execution in a challenging casual dining environment.
- Future Outlook and Investor Confidence: CEO Lyle Tick noted the company achieved its seventh consecutive quarter of sales and traffic growth, with improvements in menu and restaurant environment creating a strong foundation for long-term profitable growth, suggesting that sustained customer attraction and stock buyback strategies may be more appealing to investors than the executive's liquidity event.
See More
BJ's Launches New Bold Chicken Sandwich Lineup
- New Product Launch: BJ's Restaurants introduces a new chicken sandwich lineup featuring Korean Sweet & Spicy, Classic Crispy, and Original Crispy flavors, aimed at attracting customers with unique flavor combinations and enhancing brand competitiveness.
- Value Meal Deal: The new Original Crispy Chicken Sandwich is part of the $13 Pizookie® Meal Deal, allowing guests to choose from over 40 meal combinations, which enhances the dining experience and increases customer retention.
- Summer Promotion: The new lineup launches on June 25, with special offers on National Fried Chicken Day, July 6, further enticing customers to participate in summer activities and boosting sales.
- Brand History and Achievements: Founded in 1978, BJ's has opened over 200 restaurants across 31 states, continuously enhancing brand recognition and market share through its deep brewing roots and numerous awards.
See More
Investment Comparison Between BJ's and Shake Shack
- BJ's Performance: BJ's Restaurants reported a revenue of $1.4 billion in FY 2025, reflecting a modest growth of 3.1%, with net income rising to $48.8 million from $16.7 million in 2024, indicating its stability and appeal in the family-friendly dining sector.
- Shake Shack Growth Momentum: Shake Shack achieved $1.4 billion in revenue for FY 2025, marking a robust growth rate of 15.4%, with a net income of $45.7 million and a net margin of 3.2%, showcasing its strong growth and brand presence in the fast-casual market.
- Risks and Competition: BJ's faces intense competition from local operators and large chains, along with complex regulations regarding alcohol sales and commodity price volatility; meanwhile, Shake Shack's reliance on a single distributor poses significant supply chain risks and competition against giants like McDonald's.
- Valuation Comparison: BJ's Restaurants trades at a forward P/E of 21.7x and a P/S ratio of 0.7x, significantly lower than Shake Shack's 46.7x and 1.5x, highlighting BJ's more attractive investment value in the current market landscape.
See More
Investment Comparison: BJ's vs. Shake Shack
- Financial Performance Comparison: BJ's Restaurants reported $1.4 billion in revenue for FY 2025, reflecting a modest 3.1% growth with a net income of $48.8 million, indicating stable profitability; in contrast, Shake Shack achieved the same revenue level but with a robust 15.4% growth rate and a net income of $45.7 million, highlighting its aggressive growth strategy despite lower net margins.
- Expansion Plans and Risks: Shake Shack aims to open over 60 new locations in 2026, forecasting at least a 22% sales increase, yet faces risks from high opening costs and rising beef prices that could pressure margins; conversely, BJ's Restaurants adopts a more conservative expansion approach, focusing on enhancing operational efficiency at existing locations.
- Market Competition Landscape: BJ's Restaurants contends with fierce competition from large chains like Darden Restaurants while also facing cost pressures from commodity price fluctuations; Shake Shack relies heavily on a single distributor for 95% of its domestic food supply, making it vulnerable to supply chain disruptions that could severely impact operations.
- Valuation and Investment Recommendation: Despite Shake Shack's appealing growth potential, BJ's Restaurants offers a more attractive valuation based on forward P/E and P/S ratios, and its solid financials position it as a better investment choice for 2026, warranting careful consideration from investors.
See More
Nvidia Earnings Week Approaches, Market Anticipates Key Insights
- Nvidia Earnings Expectations: Nvidia is set to report its Q1 earnings on Wednesday, with revenue anticipated at $78.67 billion and EPS of $1.76, as analysts look for results that exceed expectations to boost stock prices and alleviate concerns about a slowing investment cycle.
- Home Depot Performance Outlook: Home Depot is expected to see only 0.8% same-store sales growth in Q1, as rising mortgage rates and a challenging economic backdrop lead analysts to predict its full-year guidance will remain flat to 2%, reflecting low market expectations for its performance.
- TJX Companies Performance: TJX anticipates a 4.1% same-store sales growth in Q1, benefiting from consumer demand for quality merchandise at affordable prices, although rising freight costs may impact margins; nonetheless, the company is viewed as a solid long-term investment.
- Google Developer Conference: Google will host its annual developer conference on Tuesday and Wednesday, with analysts warning that a lack of a
See More
