BetMGM Launches Sports Betting in Missouri with Century Casinos Partnership
BetMGM, made from a partnership between MGM Resorts (MGM) and Entain, announced the launch of mobile and retail sports betting in Missouri with its partner Century Casinos (CNTY). Players across the state can now place wagers through BetMGM's mobile app or in the new BetMGM Sportsbook at Century Casino & Hotel Cape Girardeau.
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BetMGM Launches New Sportsbook and Mobile App in Missouri
BetMGM Launches in Missouri: BetMGM has started offering mobile and in-person sports betting in Missouri through a partnership with Century Casinos, allowing customers to place bets via the BetMGM app or at the new sportsbook in Cape Girardeau.
Strong Performance and Growth Outlook: BetMGM reported record performance in Q3 2025, prompting MGM Resorts to raise its full-year EBITDA outlook to approximately $200 million, with expectations of significant returns from its investments.
MGM Resorts' Market Position: MGM Resorts has seen a 10.9% increase in shares over the past six months, positioning itself for sustainable earnings growth despite challenges like high costs and soft trends in Las Vegas.
Stock Recommendations: The article highlights top-ranked stocks in the Consumer Discretionary sector, including Las Vegas Sands and Crocs, while also mentioning a promising satellite-based communications firm projected for significant revenue growth.
BetMGM Launches Mobile and Retail Sports Betting in Missouri
- Market Expansion: BetMGM, in partnership with Century Casinos, launches mobile and retail sports betting in Missouri, marking further expansion into 30 markets and expected to significantly enhance revenue potential in new markets.
- User Experience Enhancement: The newly launched BetMGM Sportsbook app is available for download on iOS and Android, providing a secure and convenient wagering experience, which is anticipated to attract more users and enhance customer loyalty.
- Brand Collaboration: As a partner of the Kansas City Chiefs, BetMGM leverages local celebrity Jon Hamm as its brand ambassador, aiming to boost brand awareness and attract more local customers, thereby solidifying its market position.
- Responsible Gaming Commitment: BetMGM emphasizes its GameSense program, designed to provide a responsible gaming experience, and by integrating this industry-leading tool, it enhances user trust in safe gambling practices, thereby improving brand image.
