Baozun to Release Q1 Financial Results on May 20
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 08 2026
0mins
Source: PRnewswire
- Earnings Release Schedule: Baozun Inc. will announce its unaudited financial results for Q1 2026 on May 20 before the U.S. market opens, reflecting the company's commitment to transparency and investor communication.
- Conference Call Timing: The company will host a conference call at 7:30 a.m. Eastern Time on the same day, aiming to enhance interaction with investors and provide deeper financial insights into its performance.
- Dial-in Information Released: The call's dial-in details have been shared, including numbers for the U.S., Hong Kong, Singapore, and Mainland China, ensuring global investor participation and demonstrating the company's focus on international stakeholders.
- Live Webcast and Replay: The conference will be available via live webcast on Baozun's investor relations website, with a replay accessible afterward, further improving information accessibility and transparency, thereby enhancing investor trust.
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Analyst Views on BZUN
Wall Street analysts forecast BZUN stock price to rise
1 Analyst Rating
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 2.590
Low
3.81
Averages
3.81
High
3.81
Current: 2.590
Low
3.81
Averages
3.81
High
3.81
No data
About BZUN
Baozun Inc is a holding company mainly engaged in the provision of brand e-commerce solutions. The Company focus on providing integrated brand-e-commerce solutions to their brand partners, including information technology (IT) solutions, online store operation, digital marketing, customer services, as well as warehousing and fulfillment. The Company operates under three business models: distribution model, service fee model and consignment mode, according to different needs of their brand partners. The Company provides omni-channel solutions across official brand stores, online marketplaces, such as Tmall, JD.com and Pinduoduo, and social media channels, such as WeChat Mini Programs and RED (Xiaohongshu), as well as emerging live streaming and short video platforms, such as Douyin and Kuaishou.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Profitability Recovery: The company reported a non-GAAP operating income of RMB 8 million, marking a turnaround from a loss of RMB 67 million in the previous year, indicating a substantial improvement in profitability and boosting investor confidence.
- Strong Brand Management Revenue: Brand management revenue surged by 39% year-over-year to RMB 538 million, showcasing the effectiveness of the company's strategies in brand promotion and management, which propelled overall business growth.
- Operational Efficiency Improvement: Working capital turnover days improved from 193 days to 109 days, while inventory turnover days decreased to 113 days, demonstrating significant progress in resource management and operational efficiency, thereby enhancing capital utilization.
See More
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- Strong BEC Performance: Baozun E-Commerce (BEC) generated RMB 1.886 billion in revenue during Q1, up 10.4% year-over-year, with product sales increasing by 20.6%, indicating enhanced brand partnerships and improved execution on major platforms.
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- Robust Product Sales: The company reported product sales revenue of RMB 1.045 billion (approximately $151.5 million) in Q1, marking a 29.1% increase from RMB 809.3 million in the same quarter last year, showcasing its competitive edge amid recovering market demand.
- Stable Service Revenue: Service revenue stood at RMB 1.336 billion (approximately $193.7 million), up 6.5% year-over-year, demonstrating Baozun's ongoing capability in providing value-added services despite a slowdown in growth.
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See More
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- Home Depot Performance Outlook: Home Depot is expected to see only 0.8% same-store sales growth in Q1, as rising mortgage rates and a challenging economic backdrop lead analysts to predict its full-year guidance will remain flat to 2%, reflecting low market expectations for its performance.
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See More
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- Voting Eligibility: Shareholders of record of the Company's ordinary shares as of May 15, 2026, will be eligible to attend and vote, while holders of American Depositary Shares must provide voting instructions to JPMorgan Chase Bank to exercise their voting rights for the underlying Class A ordinary shares.
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- Company Background: Founded in 2007, Baozun specializes in brand e-commerce services and digital commerce solutions, committed to empowering clients' future success through technology, driving high-quality and sustainable growth, and showcasing its leadership in the industry.
See More
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- AGM Timing: Baozun Inc. will hold its annual general meeting on June 16, 2026, at 3:00 p.m. Hong Kong time, aimed at presenting key resolutions to shareholders, thereby ensuring transparency in governance and shareholder engagement.
- Meeting Location: The meeting will take place at 9F, The Rays, 71 Hung To Road, Kwun Tong, Kowloon, Hong Kong, facilitating participation from shareholders in Hong Kong and surrounding areas, enhancing interaction between the company and its investors.
- Voting Eligibility: Shareholders holding ordinary shares as of the close of business on May 15, 2026, will be eligible to attend and vote, ensuring that shareholders have a voice in company decisions and improving the effectiveness of the corporate governance structure.
- Proxy Voting Arrangements: Holders of American Depositary Shares must provide voting instructions to JPMorgan Chase Bank to exercise their voting rights for the underlying ordinary shares, ensuring that the rights of all shareholders are protected.
See More
