AXIL Launches MX II Series Earmuffs with Preorders Starting January 5, 2026
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 18 2025
0mins
Source: Newsfilter
- Technological Innovation: AXIL's MX II Series earmuffs feature the SonicShieldX™ technology, delivering up to 6X ambient sound amplification and instant compression of harmful noises above 85 dB, significantly enhancing hearing protection and sound quality for outdoor enthusiasts and professionals in high-noise environments.
- Preorder Schedule: The flagship MX II PRO model will be available for preorder starting January 5, 2026, with deliveries expected in February 2026, addressing the urgent market demand for high-performance hearing protection products and further solidifying AXIL's market position in the hearing protection sector.
- Diverse Product Line: In addition to the MX II PRO, AXIL plans to launch the MX II Electronic and MX II Passive models in May 2026, catering to different user needs and enhancing market coverage and customer satisfaction.
- Enhanced User Experience: The new earmuffs are designed to be lightweight, sweat- and water-resistant, featuring adjustable headbands and easy-to-clean cushions, ensuring comfort and durability in various environments, thereby boosting brand loyalty and market competitiveness.
Get Free Real-Time Notifications for Any Stock
Monitor tickers like AXIL with instant alerts to capture every critical market movement.
Sign up for free to build your custom watchlist and receive professional-grade stock notifications.
Analyst Views on AXIL
About AXIL
AXIL Brands, Inc. is a global e-commerce consumer products company. The Company is engaged in the manufacturing, marketing, sale and distribution of high-tech hearing and audio enhancement and protection products for people with various applications. It manufactures and markets premium hearing enhancement and protection products, including ear plugs, earmuffs, and ear buds, under the AXIL brand and premium hair and skincare products under its in-house Reviv3 Procare brand, selling products in the United States, Canada, the European Union and throughout Asia. Its segments include Hearing Enhancement and Protection, and Hair and Skin Care. Through its hearing enhancement and protection segment, the Company designs, innovates, engines, manufactures, markets and services specialized systems in hearing enhancement, hearing protection, wireless audio, and communication. Through its hair and skin care segment, it manufactures, markets, sells, and distributes hair and skin care products.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
AXIL Brands Reports Q2 Earnings Growth to $0.704 Million
- Earnings Growth: AXIL Brands reported second-quarter earnings of $0.704 million, or $0.09 per share, which is an increase from last year's $0.633 million and $0.08 per share, indicating a steady improvement in the company's profitability.
- Revenue Increase: The company's revenue rose by 5.2% to $8.13 million compared to $7.73 million last year, reflecting a positive sales performance in the market for AXIL Brands.
- Market Performance: The dual growth in earnings and revenue not only boosts investor confidence but also potentially provides funding for future expansion and investments, thereby enhancing the company's competitive position.
- Financial Health: With the improvement in earnings and revenue, AXIL Brands' financial condition is strengthened, which is expected to contribute to greater flexibility and proactivity in the company's future strategic decisions.
Continue Reading
AXIL Brands Reports Q2 Net Sales of $8.1 Million, Up 5.2%
- Sales Growth: AXIL Brands reported net sales of $8.1 million for Q2 2025, a 5.2% increase from $7.7 million in the prior year, indicating sustained growth potential in the market.
- Gross Margin Shift: While gross profit remained at $5.5 million, the gross margin decreased from 71.1% to 68.1%, reflecting increased cost pressures that may impact future profitability.
- Operating Expense Optimization: Operating expenses declined to $4.6 million, representing 57% of net sales, a significant improvement from 62.4% in the prior year, indicating positive progress in cost control efforts.
- Net Income Increase: Net income rose to $704,833, up from $633,706 in the prior year, demonstrating enhanced profitability that supports the company's future strategic investment plans.
Continue Reading