AXIL Brands Launches MX II Series Earmuffs with SonicShieldX Technology, Preorders Start January 5, 2026
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 18 2025
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Source: Globenewswire
- Technological Innovation: The MX II Series earmuffs from AXIL incorporate the SonicShieldX™ technology, delivering up to 6X sound amplification and instant compression of harmful noises above 85 dB, significantly enhancing user hearing protection and comfort in high-noise environments.
- Preorder Schedule: The flagship MX II PRO model will be available for preorder starting January 5, 2026, with deliveries expected in February 2026, addressing the demand for high-performance earmuffs among outdoor enthusiasts and professionals, thereby reinforcing AXIL's market leadership.
- Diverse Product Line: In addition to the MX II PRO, AXIL plans to launch the MX II Electronic and MX II Passive models in May 2026, catering to different user needs and enhancing market competitiveness while expanding its customer base.
- Enhanced User Experience: The new earmuffs feature a lightweight, water-resistant design with adjustable headbands and interchangeable ear pads, ensuring comfort and personalization for users in various environments, further driving AXIL's commitment to innovation in hearing protection.
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Analyst Views on AXIL
About AXIL
AXIL Brands, Inc. is a global e-commerce consumer products company. The Company is engaged in the manufacturing, marketing, sale and distribution of high-tech hearing and audio enhancement and protection products for people with various applications. It manufactures and markets premium hearing enhancement and protection products, including ear plugs, earmuffs, and ear buds, under the AXIL brand and premium hair and skincare products under its in-house Reviv3 Procare brand, selling products in the United States, Canada, the European Union and throughout Asia. Its segments include Hearing Enhancement and Protection, and Hair and Skin Care. Through its hearing enhancement and protection segment, the Company designs, innovates, engines, manufactures, markets and services specialized systems in hearing enhancement, hearing protection, wireless audio, and communication. Through its hair and skin care segment, it manufactures, markets, sells, and distributes hair and skin care products.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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