Autodesk Sues Google Over Trademark Infringement of 'Flow'
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 4h ago
0mins
Should l Buy GOOG?
Source: seekingalpha
- Trademark Infringement Lawsuit: Autodesk filed a lawsuit against Google on Friday in federal court in San Francisco, alleging infringement of its 'Flow' trademark used for visual effects software since 2022, demonstrating a strong intent to protect its intellectual property.
- Market Competition Threat: Autodesk highlighted that Google's software, also named 'Flow' and launched in 2025, has similar capabilities for generating AI cinematic clips, indicating a potential significant threat to Autodesk's products despite Google's initial claims of non-commercialization.
- Consumer Confusion Risk: The complaint mentions that Google's actions could lead to consumer confusion, impacting Autodesk's brand image and market share, underscoring the increasing importance of trademark protection in the competitive tech industry.
- Seeking Damages: Autodesk is pursuing punitive damages and compensation for alleged consumer confusion, reflecting its firm commitment to maintaining brand value and market position.
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Analyst Views on GOOG
Wall Street analysts forecast GOOG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for GOOG is 336.08 USD with a low forecast of 255.00 USD and a high forecast of 400.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
15 Analyst Rating
14 Buy
1 Hold
0 Sell
Strong Buy
Current: 323.100
Low
255.00
Averages
336.08
High
400.00
Current: 323.100
Low
255.00
Averages
336.08
High
400.00
About GOOG
Alphabet Inc. is a holding company. The Company's segments include Google Services, Google Cloud, and Other Bets. The Google Services segment includes products and services such as ads, Android, Chrome, devices, Google Maps, Google Play, Search, and YouTube. The Google Cloud segment includes infrastructure and platform services, collaboration tools, and other services for enterprise customers. Its Other Bets segment is engaged in the sale of healthcare-related services and Internet services. Its Google Cloud provides enterprise-ready cloud services, including Google Cloud Platform and Google Workspace. Google Cloud Platform provides access to solutions such as artificial intelligence (AI) offerings, including its AI infrastructure, Vertex AI platform, and Gemini for Google Cloud; cybersecurity, and data and analytics. Google Workspace includes cloud-based communication and collaboration tools for enterprises, such as Calendar, Gmail, Docs, Drive, and Meet.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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