Atour Reports Q4 2025 Revenue of RMB 2.8B
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 17 2026
0mins
Should l Buy ATAT?
Reports Q4 revenue RMB 2.8B vs. RMB 2.1B last year. Reports a total of 2,015 hotels, or 224,423 hotel rooms, in operation as of December 31, 2025. The occupancy rate was 76.1% for the fourth quarter of 2025, compared with 77.0% for the same period of 2024 and 80.2% for the third quarter of 2025. "2025 marked the completion of our 'Chinese Experience, 2,000 Premier Hotels' strategic initiative," said Mr. Haijun Wang, Founder, Chairman and CEO of Atour. "For the hotel business, we not only achieved our target of '2,000 Premier Hotels,' but also reinforced our hotel brands' competitive advantages in their respective market segments through differentiated product positioning and deeply resonant customer experiences. Meanwhile, our retail business sustained strong growth momentum: full-year revenue reached RMB3.7 billion, representing 67.0% year-over-year growth. Atour Planet also continued to drive product innovation and category expansion, further solidifying its leadership in China's sleep market." "As we enter 2026, we have officially launched a new three-year strategic plan for Atour: 'Chinese Experience, Brand-Led Excellence.' Our focus remains on delivering meaningful, human-centered experiences through high-quality products and services. Guided by our long-term vision of 'A Timeless Atour, Warmth Along Every Journey,' we will deepen our emotional connections with users, letting warmth empower us through industry cycles and lead us towards a future of healthy and sustainable growth," concluded Mr. Wang.
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Analyst Views on ATAT
Wall Street analysts forecast ATAT stock price to rise
4 Analyst Rating
4 Buy
0 Hold
0 Sell
Strong Buy
Current: 38.230
Low
38.30
Averages
46.08
High
57.00
Current: 38.230
Low
38.30
Averages
46.08
High
57.00
About ATAT
Atour Lifestyle Holdings Ltd is a holding company principally engaged in hotel chain operations. The Company also leases the properties of the hotels. In addition, The Company digitally incorporates the marketing and sales of retail products and services into guests’ experience at hotel properties. The Company focuses on sleep-related products, aiming to enhance guests’ sleep quality. The Company mainly operates the brands Atour, Yaduo, Atour Light, Atour S, Atour Planet, and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Governance Framework Progress: In 2025, Atour advanced its ESG governance framework, significantly enhancing performance in critical areas such as customer experience, employee development, franchisee, and supply chain collaboration, thereby strengthening its competitive position in the market.
- Community Engagement: The company actively participates in community activities, aiming to enhance its brand image through green operations and social responsibility initiatives, demonstrating its commitment to societal contributions.
- Long-term Vision: Atour has set a long-term vision of “A Timeless Atour, Warmth Along Every Journey,” promising to provide warm services to customers while continuously contributing its solid strengths to all stakeholders.
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- Webcast Availability: The conference call will be available via live webcast on the company's investor relations website, ensuring all investors can access real-time information and enhancing interaction between the company and its investors.
- Participant Registration Process: Participants are required to pre-register to receive dial-in numbers and a personal PIN, demonstrating the company's thoughtful arrangements to ensure a smooth meeting and enhancing investor engagement.
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- Contact Information: Investors can reach out to Atour's Investor Relations Department via email or phone for more information, further enhancing communication channels between the company and its investors.
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- Governance Framework Progress: In 2025, Atour advanced its ESG governance framework, significantly enhancing performance in critical areas such as customer experience, employee development, franchisee, and supply chain collaboration, thereby strengthening its competitive position in the market.
- Community Engagement: The company actively participates in community activities, aiming to enhance its brand image through green operations and social responsibility initiatives, demonstrating its commitment to societal contributions.
- Long-term Vision: Atour has set a long-term vision of “A Timeless Atour, Warmth Along Every Journey,” promising to provide warm services to customers while continuously contributing its solid strengths to all stakeholders.
See More
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- Conference Call Timing: The company will host an earnings conference call at 7:00 AM U.S. Eastern Time (7:00 PM Beijing/Hong Kong Time) on the same day, aiming to directly engage with investors and bolster market confidence.
- Webcast Availability: The conference call will be available via live webcast on the company's investor relations website, ensuring all investors can access real-time information and enhancing interaction between the company and its investors.
- Participant Registration Process: Participants are required to pre-register to receive dial-in numbers and a personal PIN, demonstrating the company's thoughtful arrangements to ensure a smooth meeting and enhancing investor engagement.
See More
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- Annual Report Submission: Atour Lifestyle Holdings Limited filed its annual report on Form 20-F for the fiscal year ending December 31, 2025, with the SEC on April 17, 2026, demonstrating the company's ongoing commitment to transparency and compliance.
- Report Access: The annual report is available on the company's investor relations website and the SEC's site, and hard copies will be provided free of charge to shareholders and ADS holders upon written request, reflecting the company's dedication to its investors.
- Company Overview: Atour Lifestyle Holdings Limited is a leading lifestyle group in China that operates both hospitality and retail businesses, dedicated to creating an intimate ambiance that fosters connections among people, showcasing its people-serving philosophy.
- Contact Information: Investors can reach out to Atour's Investor Relations Department via email or phone for more information, further enhancing communication channels between the company and its investors.
See More
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