Assurant Reports Record Mobile Trade-In Value in 2025
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 17 2026
0mins
Should l Buy AIZ?
Source: Newsfilter
- Record Trade-In Value: In 2025, U.S. consumers received over $6.4 billion in value through mobile trade-in programs, marking a 42% year-over-year increase and the highest annual total recorded by Assurant since 2015, reflecting strong consumer interest in new devices and the return of higher-quality models.
- Device Upgrade Trends: In Q4 2025, the average age of traded-in iPhones slightly decreased to 3.76 years, while Android devices surpassed 4 years, indicating that consumers are more deliberate about upgrading during major device launches, thereby sustaining strong trade-in activity.
- 5G Devices Dominate: For the first time on an annual basis, the most commonly traded-in devices were all premium 5G models, including iPhone 13 and 14 variants, highlighting the increasing entry of recent-generation devices into the secondary market and enhancing resale potential.
- Sustainability Impact: Since 2009, Assurant-supported trade-in and upgrade programs have diverted over 39,600 metric tons of electronic waste and avoided 10.3 million metric tons of CO2 emissions, demonstrating the positive role these programs play in promoting a circular economy and reducing e-waste.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy AIZ?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on AIZ
Wall Street analysts forecast AIZ stock price to rise
5 Analyst Rating
4 Buy
1 Hold
0 Sell
Strong Buy
Current: 217.520
Low
248.00
Averages
255.25
High
264.00
Current: 217.520
Low
248.00
Averages
255.25
High
264.00
About AIZ
Assurant, Inc. is a global protection company that partners with various brands to safeguard and service connected devices, homes and automobiles. It utilizes data-driven technology solutions to provide customer experiences. It operates in North America, Latin America, Europe and Asia Pacific through two operating segments: Global Lifestyle and Global Housing. Global Lifestyle segment provides mobile device solutions, extended service contracts and related services for consumer electronics and appliances and credit and other insurance products (referred to as Connected Living), and vehicle protection services, commercial equipment services and other related services (referred to as Global Automotive). Global Housing segment provides lender-placed homeowners, manufactured housing and flood insurance, as well as voluntary manufactured housing, condominium and homeowners insurance (referred to as Homeowners), and renters insurance and other products (referred to as Renters and Other).
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Assurant Reports Record Mobile Trade-In Value in 2025
- Record Trade-In Value: In 2025, U.S. consumers received over $6.4 billion in value through mobile trade-in programs, marking a 42% year-over-year increase and the highest annual total recorded by Assurant since 2015, reflecting strong consumer interest in new devices and the return of higher-quality models.
- Device Upgrade Trends: In Q4 2025, the average age of traded-in iPhones slightly decreased to 3.76 years, while Android devices surpassed 4 years, indicating that consumers are more deliberate about upgrading during major device launches, thereby sustaining strong trade-in activity.
- 5G Devices Dominate: For the first time on an annual basis, the most commonly traded-in devices were all premium 5G models, including iPhone 13 and 14 variants, highlighting the increasing entry of recent-generation devices into the secondary market and enhancing resale potential.
- Sustainability Impact: Since 2009, Assurant-supported trade-in and upgrade programs have diverted over 39,600 metric tons of electronic waste and avoided 10.3 million metric tons of CO2 emissions, demonstrating the positive role these programs play in promoting a circular economy and reducing e-waste.
See More
Assurant Partners with Dutch Mobile Operator for Device Protection
- Partnership Announcement: Assurant has formed a new partnership with hollandsnieuwe, a Dutch online mobile operator, to provide mobile device protection, introducing two insurance options: Standard Protection for accidental damage and Premium Protection for accidental damage plus theft and loss.
- Insurance Options: Customers can choose Standard Protection, which covers accidental damage, or Premium Protection, which includes coverage for accidental damage, theft, and loss, thereby enhancing device security for users.
- Market Expansion: Felipe Sanchez, President of Assurant Europe, stated that this partnership deepens the company's presence in the Dutch market and reflects its strategic focus on enabling mobile operators to offer high-quality protection experiences to their customers.
- Stock Market Reaction: In pre-market trading on the NYSE, Assurant shares rose by 1.13% to $221.00, indicating a positive market response to the partnership announcement.
See More
Assurant Partners with hollandsnieuwe to Launch Mobile Device Protection
- Market Expansion: Assurant's partnership with hollandsnieuwe, a leading Dutch online mobile operator, introduces mobile device protection for the first time, marking a significant milestone in Assurant's ongoing expansion in the Dutch market and reinforcing its position among key mobile operators.
- Insurance Options: The newly launched insurance offerings include Standard Protection, covering accidental damage, and Premium Protection, which adds theft and loss coverage, providing customers with diverse choices that enhance satisfaction and meet varying needs.
- Digital Experience: Designed with an online-first customer journey, the program ensures a seamless digital experience from enrollment to claims, enhancing convenience and clarity at every step, which significantly improves customer engagement and satisfaction.
- Strategic Implications: This collaboration supports Assurant's broader European growth strategy by expanding distribution channels and strengthening its presence in the mobile insurance ecosystem, thereby enhancing its competitive edge in the market.
See More
Helen Sachdev to Chair Assurant UK Board of Directors
- New Board Chair: Helen Sachdev will officially become the Chair of Assurant's UK Board of Directors on April 1, 2026, pending regulatory approval, reflecting the company's ongoing commitment to governance and compliance.
- Extensive Industry Experience: With a strong background in regulated financial services and retail, Sachdev's leadership is expected to positively impact Assurant's growth and governance standards in the UK market.
- Board Structure Enhancement: In addition to her chair role, Sachdev will serve as Chair of the Nomination Committee and a member of the Audit, Risk, and Compliance Committee, further strengthening the board's functions and governance capabilities to ensure robust operations in a complex market environment.
- Succession and Acknowledgment: Sachdev succeeds the retiring Stuart Purdy, whose contributions during his tenure have been highly recognized by the board, demonstrating the company's respect for leadership transitions and its commitment to continuity.
See More
Assurant Expands Automotive Training in Atlanta
- Training Course Expansion: Assurant has launched a new training program in Atlanta utilizing the Reynolds and Reynolds docuPAD eContracting system, aimed at enhancing the skills of automotive professionals to meet the growing demand for training in the industry.
- Optimized Course Content: Designed specifically for F&I managers, the course teaches how to use the docuPAD system to optimize customer interactions, ensuring that clients make informed decisions regarding vehicle protection, thereby improving customer satisfaction and sales conversion rates.
- Importance of Industry Partnerships: Chris Walsh, acting CEO of Reynolds, emphasized that the partnership with Assurant is crucial for helping dealerships successfully utilize the industry-leading docuPAD tool, highlighting a shared goal of improving dealership business outcomes.
- Global Impact: Assurant protects over 55 million motor vehicles across 19 countries, leveraging over 60 years of industry experience to provide innovative automotive solutions, further solidifying its leadership position in the global automotive market.
See More
Assurant Receives Feefo Platinum Trusted Service Award
- Service Quality Recognition: Assurant has been awarded the Feefo Platinum Trusted Service Award, indicating its consistent achievement of a service rating of 4.5 or higher over the past three years, underscoring the company's commitment to excellence and customer trust.
- Customer Experience Commitment: This award is based on verified reviews from real customers, reflecting Assurant's efforts to enhance customer satisfaction and build loyalty, further solidifying its leadership position in the global protection industry.
- Brand Value Enhancement: Receiving this award not only elevates Assurant's brand image but also demonstrates the company's ability to earn long-term customer trust through exceptional service in a competitive market, thereby enhancing its market competitiveness.
- Future Development Direction: Hemaka Perera, President of Assurant APAC, emphasized that the company will continue to focus on delivering human-centered service, ensuring that it exceeds customer expectations in 2026 and beyond, driving business growth.
See More
Assurant Reports Record Mobile Trade-In Value in 2025
- Record Trade-In Value: In 2025, U.S. consumers received over $6.4 billion in value through mobile trade-in programs, marking a 42% year-over-year increase and the highest annual total recorded by Assurant since 2015, reflecting strong consumer interest in new devices and the return of higher-quality models.
- Device Upgrade Trends: In Q4 2025, the average age of traded-in iPhones slightly decreased to 3.76 years, while Android devices surpassed 4 years, indicating that consumers are more deliberate about upgrading during major device launches, thereby sustaining strong trade-in activity.
- 5G Devices Dominate: For the first time on an annual basis, the most commonly traded-in devices were all premium 5G models, including iPhone 13 and 14 variants, highlighting the increasing entry of recent-generation devices into the secondary market and enhancing resale potential.
- Sustainability Impact: Since 2009, Assurant-supported trade-in and upgrade programs have diverted over 39,600 metric tons of electronic waste and avoided 10.3 million metric tons of CO2 emissions, demonstrating the positive role these programs play in promoting a circular economy and reducing e-waste.
See More
Assurant Partners with Dutch Mobile Operator for Device Protection
- Partnership Announcement: Assurant has formed a new partnership with hollandsnieuwe, a Dutch online mobile operator, to provide mobile device protection, introducing two insurance options: Standard Protection for accidental damage and Premium Protection for accidental damage plus theft and loss.
- Insurance Options: Customers can choose Standard Protection, which covers accidental damage, or Premium Protection, which includes coverage for accidental damage, theft, and loss, thereby enhancing device security for users.
- Market Expansion: Felipe Sanchez, President of Assurant Europe, stated that this partnership deepens the company's presence in the Dutch market and reflects its strategic focus on enabling mobile operators to offer high-quality protection experiences to their customers.
- Stock Market Reaction: In pre-market trading on the NYSE, Assurant shares rose by 1.13% to $221.00, indicating a positive market response to the partnership announcement.
See More
Assurant Partners with hollandsnieuwe to Launch Mobile Device Protection
- Market Expansion: Assurant's partnership with hollandsnieuwe, a leading Dutch online mobile operator, introduces mobile device protection for the first time, marking a significant milestone in Assurant's ongoing expansion in the Dutch market and reinforcing its position among key mobile operators.
- Insurance Options: The newly launched insurance offerings include Standard Protection, covering accidental damage, and Premium Protection, which adds theft and loss coverage, providing customers with diverse choices that enhance satisfaction and meet varying needs.
- Digital Experience: Designed with an online-first customer journey, the program ensures a seamless digital experience from enrollment to claims, enhancing convenience and clarity at every step, which significantly improves customer engagement and satisfaction.
- Strategic Implications: This collaboration supports Assurant's broader European growth strategy by expanding distribution channels and strengthening its presence in the mobile insurance ecosystem, thereby enhancing its competitive edge in the market.
See More
Helen Sachdev to Chair Assurant UK Board of Directors
- New Board Chair: Helen Sachdev will officially become the Chair of Assurant's UK Board of Directors on April 1, 2026, pending regulatory approval, reflecting the company's ongoing commitment to governance and compliance.
- Extensive Industry Experience: With a strong background in regulated financial services and retail, Sachdev's leadership is expected to positively impact Assurant's growth and governance standards in the UK market.
- Board Structure Enhancement: In addition to her chair role, Sachdev will serve as Chair of the Nomination Committee and a member of the Audit, Risk, and Compliance Committee, further strengthening the board's functions and governance capabilities to ensure robust operations in a complex market environment.
- Succession and Acknowledgment: Sachdev succeeds the retiring Stuart Purdy, whose contributions during his tenure have been highly recognized by the board, demonstrating the company's respect for leadership transitions and its commitment to continuity.
See More
Assurant Expands Automotive Training in Atlanta
- Training Course Expansion: Assurant has launched a new training program in Atlanta utilizing the Reynolds and Reynolds docuPAD eContracting system, aimed at enhancing the skills of automotive professionals to meet the growing demand for training in the industry.
- Optimized Course Content: Designed specifically for F&I managers, the course teaches how to use the docuPAD system to optimize customer interactions, ensuring that clients make informed decisions regarding vehicle protection, thereby improving customer satisfaction and sales conversion rates.
- Importance of Industry Partnerships: Chris Walsh, acting CEO of Reynolds, emphasized that the partnership with Assurant is crucial for helping dealerships successfully utilize the industry-leading docuPAD tool, highlighting a shared goal of improving dealership business outcomes.
- Global Impact: Assurant protects over 55 million motor vehicles across 19 countries, leveraging over 60 years of industry experience to provide innovative automotive solutions, further solidifying its leadership position in the global automotive market.
See More
Assurant Receives Feefo Platinum Trusted Service Award
- Service Quality Recognition: Assurant has been awarded the Feefo Platinum Trusted Service Award, indicating its consistent achievement of a service rating of 4.5 or higher over the past three years, underscoring the company's commitment to excellence and customer trust.
- Customer Experience Commitment: This award is based on verified reviews from real customers, reflecting Assurant's efforts to enhance customer satisfaction and build loyalty, further solidifying its leadership position in the global protection industry.
- Brand Value Enhancement: Receiving this award not only elevates Assurant's brand image but also demonstrates the company's ability to earn long-term customer trust through exceptional service in a competitive market, thereby enhancing its market competitiveness.
- Future Development Direction: Hemaka Perera, President of Assurant APAC, emphasized that the company will continue to focus on delivering human-centered service, ensuring that it exceeds customer expectations in 2026 and beyond, driving business growth.
See More
