Apple Plans ChatGPT-Style Chatbot Launch and Siri Overhaul
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 22 2026
0mins
Source: stocktwits
- AI Strategy Shift: Apple plans to launch a ChatGPT-style chatbot, codenamed Campos, expected in September, aiming to enhance user experience through deep integration into iPhone, iPad, and Mac operating systems, thereby strengthening its competitive position in the AI sector.
- Siri Revamp: Analyst Gene Munster anticipates an updated Siri rollout in April, which, combined with the chatbot launch, could drive multiple expansions over the next eight months, despite Apple's current underperformance in AI.
- Stock Pressure: Apple's stock gained only 8.6% in 2025 and has continued to decline nearly 9% this year, reflecting investor skepticism about its AI strategy, although retail investors remain cautiously optimistic about future growth.
- Earnings Outlook: Apple is set to report Q1 results on January 29, with analysts predicting an 11.4% revenue increase to $138.5 billion and adjusted earnings of $2.7 per share, which will be a crucial indicator of the company's AI strategy turnaround.
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Analyst Views on AAPL
Wall Street analysts forecast AAPL stock price to fall
27 Analyst Rating
17 Buy
9 Hold
1 Sell
Moderate Buy
Current: 311.230
Low
239.00
Averages
306.89
High
350.00
Current: 311.230
Low
239.00
Averages
306.89
High
350.00
About AAPL
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, Wearables, Home and Accessories. Its services include advertising, AppleCare, cloud services, digital content, and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its wearables include smartwatches, wireless headphones, and spatial computers. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV, Apple Vision Pro and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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