Apple and Microsoft Stocks Drop After Price Hikes
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
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Source: stocktwits
- Apple Stock Plunge: Apple Inc. shares fell over 6% after announcing price increases for iPads and MacBooks, primarily due to soaring memory and storage chip costs driven by the AI data center boom, reflecting market concerns about its profitability amid four consecutive days of declines.
- Microsoft Price Hike Impact: Microsoft Corp. saw its stock decline by more than 3% following a price hike on Xbox consoles, with Stifel lowering its price target from $415 to $400 while maintaining a Hold rating, indicating cautious sentiment regarding its future earnings potential.
- Tech Sector Weakness: The Nasdaq Composite index dropped 0.46% as major tech stocks like Apple, Amazon, and Meta experienced declines, highlighting a waning confidence in the tech sector amid broader market weakness.
- Economic Data Affecting Market Sentiment: The U.S. Personal Consumption Expenditures (PCE) index rose 4.1% year-over-year, marking a 31-month high, which has intensified market volatility as investors reassess expectations for Federal Reserve interest rate hikes, increasing concerns about the economic outlook.
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Analyst Views on MU
Wall Street analysts forecast MU stock price to fall
26 Analyst Rating
24 Buy
2 Hold
0 Sell
Strong Buy
Current: 1048.510
Low
235.00
Averages
336.12
High
500.00
Current: 1048.510
Low
235.00
Averages
336.12
High
500.00
About MU
Micron Technology, Inc. provides memory and storage solutions. The Company delivers a portfolio of high-performance dynamic random-access memory (DRAM), NAND, and NOR memory and storage products through its Micron and Crucial brands. The Company's products enable advancing in artificial intelligence (AI) and compute-intensive applications. Its segments include Cloud Memory Business Unit (CMBU), Core Data Center Business Unit (CDBU), Mobile and Client Business Unit (MCBU) and Automotive and Embedded Business Unit (AEBU). CMBU is focused on memory solutions for large hyperscale cloud customers, and high bandwidth memory (HBM) for all data center customers. CDBU is focused on memory solutions for mid-tier cloud, enterprise, and OEM data center customers and storage solutions for all data center customers. MCBU is focused on memory and storage solutions for mobile and client segments. AEBU is focused on memory and storage solutions for the automotive, industrial, and consumer segments.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Revenue Surge: Micron Technology reported a staggering $41.5 billion in revenue for its fiscal Q3 2023, marking a 346% year-over-year increase, indicating robust growth driven by soaring demand for high-performance memory chips in data centers.
- Margin Expansion: The company's gross margin skyrocketed from 37.7% in the prior year to 84.6%, reflecting a favorable pricing environment due to supply-demand imbalances, which enhances Micron's competitive position in the memory market.
- Net Income Growth: Micron's net income surged 15-fold to $28.2 billion, translating to earnings of $24.67 per share, significantly exceeding market expectations and reinforcing investor confidence in the company's financial health.
- Optimistic Outlook: The company guided for $50 billion in revenue and $31 in adjusted earnings per share for Q4, with management's comments on tight supply conditions persisting beyond 2027 due to AI-driven demand further exciting investors about Micron's future prospects.
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- Earnings Beat Expectations: Micron Technology (MU) closed at $1,048.51 on Wednesday, but following a blowout earnings report, the stock surged over 17% in premarket trading, surpassing $1,230, indicating strong market confidence in its future growth prospects.
- Active Options Market: The July 24 options chain reveals that the $1,300 call option has become the most active position, with 929 open interest and 339 contracts traded, suggesting that investors expect Micron's stock to exceed $1,347 within the next month, reflecting robust confidence in its performance.
- Institutional Hedging Strategy: On the put side, the $1,100 put option carries 920 open interest, making it the largest single position in the entire chain, indicating that institutional investors are hedging their investments while maintaining a cautiously optimistic outlook on Micron's future performance.
- Market Expectation Range: Overall, the July 24 options chain indicates an upside target of $1,300, with aggressive positioning extending to $1,500, while downside protection is set at $1,100, clearly showing that bullish sentiment dominates the market outlook for Micron.
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- Stock Price Fluctuation: Micron Technology (MU) declined nearly 4% in overnight trading after climbing 16% to a record high during regular trading, indicating profit-taking by investors, although overall market sentiment remains optimistic.
- Analyst Target Upgrades: Several brokerages, including DA Davidson and Deutsche Bank, raised their price targets for MU, with DA Davidson increasing its target from $1,500 to $2,000, indicating that Micron demonstrates some of the best sales visibility in the semiconductor industry, suggesting the memory cycle is far from over.
- Impressive Earnings Report: Micron's fiscal third-quarter revenue surged 346% to $41.46 billion, significantly exceeding analysts' expectations of $35.3 billion, with earnings per share at $25.11, surpassing the expected $20.28, indicating that AI-driven demand and tight supply conditions will persist at least through 2028.
- Long-Term Contracts Signed: Micron signed long-term contracts with 16 customers totaling $22 billion, covering data center, consumer, and automotive markets, demonstrating customers' willingness to enter long-term supply agreements amid the prevailing shortage of memory components, thereby locking in supply and protecting margins.
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- Price Increases: Apple has been forced to raise prices on several popular products due to surging component costs, with the base model MacBook Neo increasing by $100 to $599, MacBook Air by $200 to $1,299, and MacBook Pro by $300 to $1,999, which may enhance gross margins but could negatively impact sales.
- Margin Pressure: With a gross margin of 47.86%, Apple faces increasing cost pressures from soaring memory chip and storage prices, and CEO Tim Cook stated that despite efforts to mitigate the impact on customers, the situation has become unsustainable.
- Market Reaction: Apple's stock fell 6.41% on Thursday to $274.30, with a market cap of $4.3 trillion, reflecting investor concerns over potential sales declines due to the price hikes, as trading volume reached 5.9 million shares, significantly above the average of 47.6 million shares.
- Uncertain Future Outlook: Micron's CEO indicated that memory supply constraints are expected to persist beyond 2027, suggesting that Apple may face prolonged cost pressures, further complicating its pricing strategy and market competitiveness.
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- Market Dynamics: The Nasdaq index reversed lower again, indicating cautious sentiment among investors towards tech stocks, particularly in light of poor performance from major players like Apple, which may lead to a reassessment of risk appetite.
- Apple's Performance: As a tech giant, Apple's decline leads the sector, reflecting investor concerns about its future growth potential, which could impact its stock price and overall market sentiment.
- U.S. Stock Trends: The Dow Jones index pulled back after reaching record highs, suggesting that the market may face adjustment pressures following short-term volatility, prompting investors to monitor economic data and policy changes closely.
- Micron's Surge: Despite the overall market downturn, Micron Technologies saw a rise, indicating that certain sectors or companies still possess investment appeal, potentially attracting capital inflows into that area.
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- Apple Price Impact: Apple's announcement of price hikes for iPads and MacBooks due to soaring memory and storage chip costs led to a 6.1% drop in its stock, erasing approximately $250 billion in market value, highlighting the potential risks of the booming chip demand.
- Market Reaction: Asian shares eased from record highs, with the MSCI Asia-Pacific index falling 1.7%, bringing its weekly loss to 3.4%, reflecting cautious investor sentiment towards tech stocks, particularly following Apple's price increases.
- Yen Depreciation Risk: The yen hovered near a 40-year low against the dollar at 161.82, raising concerns about potential Japanese government intervention, despite U.S. inflation data meeting expectations, which could impact future monetary policy.
- Commodity Market Volatility: Brent crude futures slipped 0.5% to $74.89 per barrel due to supply concerns following an attack in the Strait of Hormuz, while gold and silver prices fell 11% and 24% respectively, indicating weakness in the precious metals market.
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