Analysis of Strategy's Bitcoin Investment Strategy
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 day ago
0mins
Should l Buy MSTR?
Source: Fool
- Surge in Bitcoin Holdings: Strategy began holding Bitcoin with a $250 million investment in August 2020 and now owns over 815,000 units, making it the largest corporate holder globally, valued at $62 billion, showcasing its leadership in the digital asset space.
- Capital Raising Plans: The company aims to raise $84 billion in the medium-to-long term to continue expanding its Bitcoin holdings, with a prior goal of $42 billion announced in October 2024, reflecting confidence in future growth and strategic positioning.
- Stock Performance and Risks: Despite a 64% drop from its peak, Strategy's stock has surged 1,170% since 2020, indicating its potential as a leveraged Bitcoin ETF, while also warning investors of the extreme volatility involved.
- Innovative Financial Metrics: Dubbed “amplified Bitcoin,” Strategy prioritizes growth in Bitcoin per share (BPS), which surged 74% in 2024, 23% in 2025, and 9.5% so far in 2026, highlighting its unique business model and market positioning.
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Analyst Views on MSTR
Wall Street analysts forecast MSTR stock price to rise
14 Analyst Rating
12 Buy
2 Hold
0 Sell
Strong Buy
Current: 179.360
Low
229.00
Averages
453.17
High
705.00
Current: 179.360
Low
229.00
Averages
453.17
High
705.00
About MSTR
Strategy Inc., formerly MicroStrategy Incorporated, is a bitcoin treasury and business intelligence company. The Company provides cloud-native, artificial intelligence (AI)-powered enterprise analytics software to thousands of global customers. The Company’s Strategy ONE platform provides access to AI-powered workflows, unlimited data sources, cloud-native technologies, and performance to speed up time from data to action. Strategy One delivers visualization, reporting, and embedded analytics capabilities across retail, banking, technology, manufacturing, insurance, consulting, healthcare, telecommunications, and the public sector. Its Strategy Mosaic is a universal intelligence layer that provides enterprises with consistent definitions and governance across data sources, regardless of where that data resides or which tools access it. The Strategy Mosaic offers data clarity and connection by eliminating trade-offs between flexibility, control, and speed.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Capital Group Increases Stake in MicroStrategy
- Share Acquisition: Capital Group's American Funds Fundamental Investors (ANCFX) acquired an additional 4.32 million shares of MicroStrategy (MSTR) valued at $747 million, raising its total stake to 10.33 million shares, now worth approximately $1.78 billion, indicating strong institutional confidence in the company.
- Bitcoin Proxy Evolution: MicroStrategy has evolved into a leveraged proxy for Bitcoin due to its substantial cryptocurrency holdings, and Capital Group's increased stake further underscores market optimism towards Bitcoin, potentially attracting more investor interest.
- Stock Price Surge: MSTR stock has jumped over 18% in the past week amid massive Bitcoin accumulations, reflecting optimistic market expectations for its future performance and possibly encouraging other institutions to follow suit in investing.
- Market Reaction: On Wednesday, MSTR stock traded up about 3% in pre-market hours, indicating a positive investor response to Capital Group's acquisition, further solidifying its position in the cryptocurrency market.
See More
U.S. Stock Futures Climb Ahead of Market Open, Crypto Stocks Experience Widespread Increases, ABTC Surges More Than 2%
Market Overview: Pre-market trading data indicates a general increase in U.S. stocks related to the cryptocurrency market.
Top Performers: Notable gains include American Bitcoin (ABTC) up 2.38%, Robinhood (HOOD) up 1.52%, and MicroStrategy (MSTR) up 1.05%.
Additional Gains: Other companies showing positive movement include Gemini (GEMI) up 0.92%, Circle (CRCL) up 0.78%, and Bitmain (BMNR) up 0.75%.
Coinbase Performance: Coinbase (COIN) also experienced a slight increase, rising by 0.74%.
See More
U.S. Stocks Rise, Nasdaq Hits Record High
- Nasdaq Hits Record High: The Nasdaq 100 rose by 1.73%, reaching a new record high, reflecting strong investor confidence in tech stocks, particularly driven by robust corporate earnings, which may attract further investment in the tech sector.
- Earnings Beat Expectations: Companies like GE, Boeing, and Masco reported Q1 revenues of $9.34 billion, negative $1.45 billion, and $1.92 billion respectively, all exceeding market expectations, which boosted overall market sentiment and indicated signs of economic recovery.
- Oil Price Surge Affects Markets: WTI crude oil prices rose over 3% due to the blockade of the Strait of Hormuz, potentially exacerbating the global energy crisis and influencing market inflation expectations, thereby affecting investor risk appetite.
- Mortgage Applications Increase: U.S. MBA mortgage applications rose by 7.9% in the week ending April 17, with the purchase mortgage sub-index up 10.1%, indicating a rebound in housing demand that could positively impact the real estate market.
See More
Analysis of Strategy's Bitcoin Investment Strategy
- Surge in Bitcoin Holdings: Strategy began holding Bitcoin with a $250 million investment in August 2020 and now owns over 815,000 units, making it the largest corporate holder globally, valued at $62 billion, showcasing its leadership in the digital asset space.
- Capital Raising Plans: The company aims to raise $84 billion in the medium-to-long term to continue expanding its Bitcoin holdings, with a prior goal of $42 billion announced in October 2024, reflecting confidence in future growth and strategic positioning.
- Stock Performance and Risks: Despite a 64% drop from its peak, Strategy's stock has surged 1,170% since 2020, indicating its potential as a leveraged Bitcoin ETF, while also warning investors of the extreme volatility involved.
- Innovative Financial Metrics: Dubbed “amplified Bitcoin,” Strategy prioritizes growth in Bitcoin per share (BPS), which surged 74% in 2024, 23% in 2025, and 9.5% so far in 2026, highlighting its unique business model and market positioning.
See More
Michael Saylor's Bitcoin Strategy Outperforms the Market
- Bitcoin Holdings: As of April 22, 2026, Strategy (MSTR) holds approximately 815,000 Bitcoins valued at around $64.36 billion, with an average purchase cost of $75,500 per Bitcoin, resulting in an unrealized gain of about $2.8 billion, highlighting the success of its investment strategy.
- Consistent Buying Strategy: The firm has not attempted to time the market perfectly but has continuously bought Bitcoin, especially after 2023 when the asset price surged from around $20,000 to over $100,000, demonstrating the effectiveness of its long-term investment approach.
- Annual Profit Growth: According to data from Bitcoin Archive, Strategy has realized approximately $5 billion in Bitcoin gains YTD in 2026, including $1.3 billion in just the first 20 days of April, and if this growth continues, 2026 could see record profits exceeding $24 billion.
- Stock Performance Comparison: Since 2020, Strategy (MSTR) stock has surged about 1,349%, significantly outperforming Bitcoin's 563% and the NASDAQ-100's 141%, showcasing the unique advantage of its Bitcoin-heavy strategy in the market.
See More
Risk-On Rally as Bitcoin Attempts to Break $80,000
- Bitcoin Breakthrough Attempt: Bitcoin is attempting to break through $80,000 for the first time since February, indicating a strong risk-on sentiment that could attract more investors into the cryptocurrency space.
- Strong Performance for Strategy: Michael Saylor's Strategy stock is up 9%, with call options trading volume outpacing puts 5-to-1, reflecting investor optimism about future price increases.
- Active Coinbase Options Trading: A notable transaction in Coinbase saw $120,000 spent on 1,000 $230-strike calls, indicating confidence in the stock surging at least 10% in the next three days, showcasing market enthusiasm for its short-term performance.
- Tesla Market Expectations: Despite Tesla's stock being down 10% year-to-date, the options market is pricing in a 5.5% swing post-earnings; however, the actual moves have been smaller than expected in recent quarters, indicating cautious sentiment regarding its future performance.
See More
Capital Group Increases Stake in MicroStrategy
- Share Acquisition: Capital Group's American Funds Fundamental Investors (ANCFX) acquired an additional 4.32 million shares of MicroStrategy (MSTR) valued at $747 million, raising its total stake to 10.33 million shares, now worth approximately $1.78 billion, indicating strong institutional confidence in the company.
- Bitcoin Proxy Evolution: MicroStrategy has evolved into a leveraged proxy for Bitcoin due to its substantial cryptocurrency holdings, and Capital Group's increased stake further underscores market optimism towards Bitcoin, potentially attracting more investor interest.
- Stock Price Surge: MSTR stock has jumped over 18% in the past week amid massive Bitcoin accumulations, reflecting optimistic market expectations for its future performance and possibly encouraging other institutions to follow suit in investing.
- Market Reaction: On Wednesday, MSTR stock traded up about 3% in pre-market hours, indicating a positive investor response to Capital Group's acquisition, further solidifying its position in the cryptocurrency market.
See More
U.S. Stock Futures Climb Ahead of Market Open, Crypto Stocks Experience Widespread Increases, ABTC Surges More Than 2%
Market Overview: Pre-market trading data indicates a general increase in U.S. stocks related to the cryptocurrency market.
Top Performers: Notable gains include American Bitcoin (ABTC) up 2.38%, Robinhood (HOOD) up 1.52%, and MicroStrategy (MSTR) up 1.05%.
Additional Gains: Other companies showing positive movement include Gemini (GEMI) up 0.92%, Circle (CRCL) up 0.78%, and Bitmain (BMNR) up 0.75%.
Coinbase Performance: Coinbase (COIN) also experienced a slight increase, rising by 0.74%.
See More
U.S. Stocks Rise, Nasdaq Hits Record High
- Nasdaq Hits Record High: The Nasdaq 100 rose by 1.73%, reaching a new record high, reflecting strong investor confidence in tech stocks, particularly driven by robust corporate earnings, which may attract further investment in the tech sector.
- Earnings Beat Expectations: Companies like GE, Boeing, and Masco reported Q1 revenues of $9.34 billion, negative $1.45 billion, and $1.92 billion respectively, all exceeding market expectations, which boosted overall market sentiment and indicated signs of economic recovery.
- Oil Price Surge Affects Markets: WTI crude oil prices rose over 3% due to the blockade of the Strait of Hormuz, potentially exacerbating the global energy crisis and influencing market inflation expectations, thereby affecting investor risk appetite.
- Mortgage Applications Increase: U.S. MBA mortgage applications rose by 7.9% in the week ending April 17, with the purchase mortgage sub-index up 10.1%, indicating a rebound in housing demand that could positively impact the real estate market.
See More
Analysis of Strategy's Bitcoin Investment Strategy
- Surge in Bitcoin Holdings: Strategy began holding Bitcoin with a $250 million investment in August 2020 and now owns over 815,000 units, making it the largest corporate holder globally, valued at $62 billion, showcasing its leadership in the digital asset space.
- Capital Raising Plans: The company aims to raise $84 billion in the medium-to-long term to continue expanding its Bitcoin holdings, with a prior goal of $42 billion announced in October 2024, reflecting confidence in future growth and strategic positioning.
- Stock Performance and Risks: Despite a 64% drop from its peak, Strategy's stock has surged 1,170% since 2020, indicating its potential as a leveraged Bitcoin ETF, while also warning investors of the extreme volatility involved.
- Innovative Financial Metrics: Dubbed “amplified Bitcoin,” Strategy prioritizes growth in Bitcoin per share (BPS), which surged 74% in 2024, 23% in 2025, and 9.5% so far in 2026, highlighting its unique business model and market positioning.
See More
Michael Saylor's Bitcoin Strategy Outperforms the Market
- Bitcoin Holdings: As of April 22, 2026, Strategy (MSTR) holds approximately 815,000 Bitcoins valued at around $64.36 billion, with an average purchase cost of $75,500 per Bitcoin, resulting in an unrealized gain of about $2.8 billion, highlighting the success of its investment strategy.
- Consistent Buying Strategy: The firm has not attempted to time the market perfectly but has continuously bought Bitcoin, especially after 2023 when the asset price surged from around $20,000 to over $100,000, demonstrating the effectiveness of its long-term investment approach.
- Annual Profit Growth: According to data from Bitcoin Archive, Strategy has realized approximately $5 billion in Bitcoin gains YTD in 2026, including $1.3 billion in just the first 20 days of April, and if this growth continues, 2026 could see record profits exceeding $24 billion.
- Stock Performance Comparison: Since 2020, Strategy (MSTR) stock has surged about 1,349%, significantly outperforming Bitcoin's 563% and the NASDAQ-100's 141%, showcasing the unique advantage of its Bitcoin-heavy strategy in the market.
See More
Risk-On Rally as Bitcoin Attempts to Break $80,000
- Bitcoin Breakthrough Attempt: Bitcoin is attempting to break through $80,000 for the first time since February, indicating a strong risk-on sentiment that could attract more investors into the cryptocurrency space.
- Strong Performance for Strategy: Michael Saylor's Strategy stock is up 9%, with call options trading volume outpacing puts 5-to-1, reflecting investor optimism about future price increases.
- Active Coinbase Options Trading: A notable transaction in Coinbase saw $120,000 spent on 1,000 $230-strike calls, indicating confidence in the stock surging at least 10% in the next three days, showcasing market enthusiasm for its short-term performance.
- Tesla Market Expectations: Despite Tesla's stock being down 10% year-to-date, the options market is pricing in a 5.5% swing post-earnings; however, the actual moves have been smaller than expected in recent quarters, indicating cautious sentiment regarding its future performance.
See More
