American Rebel (AREB) Announces 1-for-20 Reverse Stock Split, Shares Surge 45%
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 22 2026
0mins
Source: stocktwits
- Reverse Stock Split Plan: American Rebel announced a 1-for-20 reverse stock split effective February 2, reducing outstanding shares from nearly 8.7 million to about 435,359, aimed at boosting share price and attracting investor interest.
- Price Surge: Following the reverse split announcement, AREB shares jumped over 45% in after-hours trading, reflecting investor optimism about the company's future, especially after six consecutive years of losses.
- Revenue Growth Potential: American Rebel is attempting to reverse its fortunes by expanding its beer line and partnering with retailers like Kroger, with its subsidiary Champion Safe reporting a 35% year-over-year increase in orders, indicating a rebound in demand for security products.
- Retail Sentiment Shift: According to Stocktwits data, retail sentiment on American Rebel shifted from bearish to bullish, with message volume surging 10,100%, indicating a significant increase in investor attention that could further drive the stock price upward.
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Analyst Views on AREB
About AREB
American Rebel Holdings, Inc. operates primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products. Additionally, the Company designs and produces branded apparel and accessories. In addition to branded safes, it offers an assortment of personal security products as well as apparel and accessories for men and women under the Company’s American Rebel brand. The Company’s safes and personal security products are constructed primarily of United States-made steel. Its products are designed to safely store firearms, as well as store its customers’ priceless keepsakes, family heirlooms and treasured memories and other valuables. It produces large floor safes in a variety of sizes as well as small portable keyed safes. It sells its products online to individuals desiring home, personal and office protection, as well as to recreational shooters and hunters. Its gun safes include Constitution 25 Gun Safe and Constitution 40 Gun Safe.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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