Amazon's Prime Day Faces Major Retail Test
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
0mins
Source: Yahoo Finance
- Sales Expectations Boost: Amazon's 12th annual Prime Day, scheduled from June 23 to 26, is projected to generate $21.6 billion in gross merchandise sales, reflecting a 5% year-over-year increase, which will significantly enhance second-quarter revenue performance.
- Opportunity for Alexa Promotion: This event serves not only as a sales promotion but also as a critical opportunity for Amazon to promote its AI shopping assistant, Alexa, aiming to strengthen user experience within its ecosystem and counter external AI competition.
- Market Expansion Challenges: Prime Day will take place in 27 countries; however, the later launches in markets like Japan and Australia are expected to cut 3 to 4 percentage points from year-over-year growth, adding to Amazon's market challenges.
- Long-Term Profit Potential: BofA estimates that Alexa for Shopping could generate over $200 billion in incremental gross merchandise volume by 2035, with Prime Day providing a crucial opportunity to boost user awareness of this feature.
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Analyst Views on AMZN
Wall Street analysts forecast AMZN stock price to rise
44 Analyst Rating
41 Buy
3 Hold
0 Sell
Strong Buy
Current: 232.790
Low
175.00
Averages
280.01
High
325.00
Current: 232.790
Low
175.00
Averages
280.01
High
325.00
About AMZN
Amazon.com, Inc. provides a range of products and services to customers. The products offered through its stores include merchandise and content it has purchased for resale and products offered by third-party sellers. The Company’s segments include North America, International and Amazon Web Services (AWS). It serves consumers through its online and physical stores and focuses on selection, price, and convenience. Customers access its offerings through its websites, mobile apps, Alexa, devices, streaming, and physically visiting its stores. It also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and develops and produces media content. It serves developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Sales Expectations Boost: Amazon's 12th annual Prime Day, scheduled from June 23 to 26, is projected to generate $21.6 billion in gross merchandise sales, reflecting a 5% year-over-year increase, which will significantly enhance second-quarter revenue performance.
- Opportunity for Alexa Promotion: This event serves not only as a sales promotion but also as a critical opportunity for Amazon to promote its AI shopping assistant, Alexa, aiming to strengthen user experience within its ecosystem and counter external AI competition.
- Market Expansion Challenges: Prime Day will take place in 27 countries; however, the later launches in markets like Japan and Australia are expected to cut 3 to 4 percentage points from year-over-year growth, adding to Amazon's market challenges.
- Long-Term Profit Potential: BofA estimates that Alexa for Shopping could generate over $200 billion in incremental gross merchandise volume by 2035, with Prime Day providing a crucial opportunity to boost user awareness of this feature.
See More
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