Algorhythm Holdings Expands Contract with Hindustan Unilever to $1.6M
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 21 2026
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Algorhythm Holdings (RIME) announced its first contract expansion of 2026. SemiCab was awarded $1.6M in new business by Hindustan Unilever, the Indian-based subsidiary of Unilever (UL). The award represents a more than 10x increase in contract value over the value of the pilot program the parties were previously operating under. Beyond the dollar value of the award, the award provides SemiCab with important geographic synergies in the Southern Corridor in Bangalore where SemiCab has a dominant market share in metropolitan areas that act as critical logistics hubs for multiple FMCG and consumer durables companies. The new HUL volume is very complementary to SemiCab's freight network, which will utilize the new HUL volume to minimize empty mileage and improve the utilization of its dedicated fleet in the Southern Corridor.
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About RIME
Algorhythm Holdings, Inc. is an artificial intelligence (AI) technology and consumer electronics holding company. The Company’s business units include SemiCab, which is an AI-enabled software logistics business operated through the Company’s subsidiary, SemiCab Holdings, LLC. Its AI-enabled, cloud-based collaborative transportation platform achieves the scalability required to predict and optimize millions of loads and hundreds of thousands of trucks. To orchestrate collaboration across manufacturers, retailers, distributors, and their carriers, SemiCab uses real-time data from AI-based load tendering and pre-built integrations with TMS and ELD partners. SemiCab has enabled retailers, brands and transportation providers to address these common supply-chain problems globally. SemiCab uses AI/ML predictions and advanced predictive optimization models to enable fully loaded round trips. With SemiCab’s AI platform, shippers pay less, and carriers make more without having to change a thing.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Algorhythm to Showcase Revolutionary AI Logistics Solution at Major Trade Show
- Industry Event Participation: Algorhythm will showcase its newly launched SemiCab Apex AI SaaS platform at the 2026 Retail Supply Chain Conference, which gathers over 100 retailers and numerous logistics providers, likely enhancing the company's visibility and influence in the industry.
- Significant Market Potential: According to Mordor Intelligence, the U.S. full-truckload market is valued at over $450 billion in 2025 and is expected to grow to $535 billion by 2030, positioning Algorhythm's solutions to help clients gain a competitive edge in this rapidly expanding market.
- Reduction of Empty Miles Loss: The SemiCab Apex platform is expected to significantly reduce the estimated $150 billion in empty miles losses in 2025 by seamlessly integrating across the entire logistics network, thereby improving operational efficiency and profitability for clients.
- Driving Technological Innovation: The platform enables enterprises to launch their own branded logistics operating systems and integrates seamlessly with existing TMS and WMS through open APIs, further enhancing its market competitiveness and customer loyalty.
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Hindustan Unilever Expands Contract to $1.6 Million, Enhancing SemiCab's Market Share
- Contract Expansion: Hindustan Unilever awarded SemiCab a new $1.6 million contract, representing over a 10x increase from the previous pilot program, significantly enhancing SemiCab's market position and revenue potential.
- Geographic Synergies: The new contract provides important geographic synergies for SemiCab in the Southern Corridor of Bangalore, where it holds a dominant market share in logistics hubs for multiple FMCG and consumer durables companies.
- Network Optimization Strategy: SemiCab's CEO Ajesh Kapoor stated that this contract expansion is a key part of their 2026 growth strategy, enabling more efficient utilization of their dedicated fleet by increasing lane density and minimizing empty mileage.
- Future Growth Plans: Algorhythm Holdings CEO Gary Atkinson emphasized that the SemiCab team will continue to work hard to secure additional new contracts to support their growth plan, keeping shareholders informed through ongoing announcements of their progress.
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