Zeta Global joins OSI initiative led by Snowflake
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 14 2026
0mins
Source: seekingalpha
Zeta Global's stock rose 5.00% as it reached a 5-day high, following its announcement to join the Open Semantic Interchange initiative led by Snowflake, aimed at improving data interoperability across platforms.
The participation in the OSI initiative is expected to enhance Zeta's marketing cloud platform integration with other enterprise tools, addressing inconsistencies in business metric definitions. This strategic move reflects Zeta's commitment to improving data standards and interoperability, which could attract more clients and boost long-term growth.
Investors are optimistic about this collaboration, as it positions Zeta favorably in the market, despite its year-to-date decline of 18.53%. Analysts maintain a 'strong buy' rating for Zeta, indicating confidence in its future potential.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy ZETA?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on ZETA
Wall Street analysts forecast ZETA stock price to rise
14 Analyst Rating
11 Buy
3 Hold
0 Sell
Strong Buy
Current: 20.180
Low
23.00
Averages
29.00
High
44.00
Current: 20.180
Low
23.00
Averages
29.00
High
44.00
About ZETA
Zeta Global Holdings Corp. is a marketing technology company that uses proprietary data, artificial intelligence (AI) and software to create a technology platform that enables marketers to acquire, retain and grow customer relationships. The Company empowers its customers to target, connect and engage consumers through software that delivers personalized marketing across all addressable channels, including email, social media, web, chat, Connected TV and video, among others. Its Generative AI (GenAI)-driven marketing solutions enable brands to personalize experiences on a scale, measure impact with precision and optimize marketing spending to increase return on investment. Its Zeta Marketing Platform (ZMP) is an AI-powered marketing platform with identity data at its core. Leveraging GenAI and machine learning, the ZMP processes billions of structured and unstructured data signals to predict consumer intent, optimize messaging and drive personalized messaging across all channels.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Zeta Global Shares Surge 24.9% on CEO's Optimistic AI Outlook
- Significant Stock Surge: Zeta Global Holdings Corp. saw its share price increase by 24.90% on Friday, closing at $22.89, as investor sentiment was buoyed by the CEO's optimistic outlook, indicating strong market confidence in future growth.
- Outstanding AI Platform Performance: CEO David Steinberg stated in a television interview that the company's AI platform, Athena, has achieved over 30% compounded growth since its launch in 2020, highlighting its increasing competitiveness in the market and attracting more client interest.
- Remarkable Client ROI: Clients utilizing Athena are experiencing over 600% returns on marketing spend, with Zeta Global aiming to elevate this figure to 1000%, reflecting not only the platform's effectiveness but also the accelerating demand for its offerings in the market.
- Accelerated Market Demand: In the first quarter of fiscal year 2026, Athena propelled agent interactions by more than 7x and accounted for 60% of AI platform usage in its first week of general availability, indicating rapid development and growing market acceptance of the company's AI solutions.
See More
Zeta Global Launches AI Marketing Platform Athena
- Market Potential Unveiled: Zeta Global's AI platform Athena was officially launched in March 2026, designed to provide super-intelligent marketing solutions for CMOs and enterprise marketing teams, capable of converting company data into predictive answers, thereby enhancing the efficiency and accuracy of marketing decisions.
- Significant ROI: An independent Forrester study found that enterprises using the Zeta Marketing Platform achieved a six-fold return on ad spend and a 295% return on technology investment, generating $21.4 million in net present value over three years, demonstrating its strong market competitiveness.
- Strategic Partnerships Enhance Capabilities: At CES 2026, Zeta announced a strategic collaboration with OpenAI to enhance Athena's conversational intelligence, enabling it to analyze marketing campaign performance more effectively, thus improving client satisfaction and decision-making quality.
- Industry Standardization Initiative: Zeta, in partnership with Snowflake, co-leads the Open Semantic Interchange initiative aimed at creating a universal data standard for AI-driven marketing, which not only aids clients in data processing efficiency but also positions Zeta as a foundational layer of the entire marketing technology ecosystem, strengthening its market position.
See More
Zeta Leverages Consumer Data to Drive AI Marketing Decisions
- Data Advantage: Zeta Global possesses over 240 million U.S. consumer identities and trillions of behavioral signals, utilizing its AI platform to assist enterprise marketing teams in optimizing target audiences and timing, thereby enhancing marketing efficiency and ROI.
- Athena Launch: In March 2026, Zeta launched Athena, a super-intelligent marketing agent capable of converting company data into predictive answers, identifying opportunities ahead of human analysts, which significantly enhances enterprise marketing capabilities.
- Strategic Partnerships: Zeta's collaborations with OpenAI and Snowflake advance Athena's conversational intelligence and the Open Semantic Interchange initiative, establishing Zeta's foundational role in the entire marketing technology ecosystem and boosting its competitive edge.
- Investment Returns: An independent Forrester study found that enterprises using the Zeta Marketing Platform achieved a sixfold return on ad spend and a 295% return on technology investment, indicating the significant economic benefits of Zeta's solutions in the market.
See More
Bank of America Bullish on Multiple Stock Opportunities
- Sprouts Farmers Market Outlook: Bank of America analysts are optimistic about Sprouts Farmers Market, believing that its targeted pricing and promotional strategies, particularly initial price reductions on essential items like coffee, will attract more customers, leading to a price target increase from $92 to $100, reflecting strong sales and margin performance.
- United Rentals Competitive Edge: Analysts highlight that United Rentals' management is confident heading into the construction season regarding its growth, cost, and M&A profiles, with its competitive position expected to strengthen, evidenced by nearly a 16% stock price increase this year, indicating market recognition of its appeal.
- Zeta Global Undervalued: Bank of America reinstated coverage on Zeta Global with a price target of $24, as analysts believe the company consistently captures market share in digital marketing and advertising budgets, with its unique offerings positioning it between adtech and martech, resulting in over 40% stock price growth in the past 12 months.
- Visa Strong Fundamentals: Following investor meetings with the CFO, Bank of America is bullish on Visa, projecting double-digit revenue and EPS growth in the medium term, supported by a robust profit margin exceeding 50%, which provides a defensive advantage and suggests potential for a premium valuation multiple.
See More
Advertising Industry Expansion Brings New Opportunities
- Industry Expansion: The advertising industry continues to expand, positively impacting companies, particularly those leveraging AI technology, indicating significant growth potential in the future.
- Technological Dependence: A company labeled as an 'Indispensable Monopoly' provides critical technology for Nvidia and Intel, highlighting its importance and strategic position in the market.
- Investment Recommendations: Although AppLovin did not make the Motley Fool's list of the top 10 stocks, the stocks on that list have historically performed well, indicating potential high-return opportunities for investors.
- Market Performance: According to Motley Fool Stock Advisor, its total average return is 993%, significantly outperforming the S&P 500's 208%, underscoring the effectiveness of its investment strategy and market advantage.
See More
Advertising Industry Expansion Benefits Two Companies
- Industry Growth Trend: The advertising industry continues to expand, with an expected annual growth rate of 5% over the next few years, creating new market opportunities for companies, particularly in the digital advertising sector.
- Company Benefit Analysis: As advertising spending increases, revenues for related companies are projected to rise significantly, especially for those focused on innovative advertising technologies and data analytics.
- Intensifying Market Competition: Despite the optimistic industry outlook, competition is intensifying, particularly as emerging tech companies continue to enter the market, posing challenges to traditional advertising firms.
- Investor Confidence Boost: Increased investor confidence in the advertising sector is driving up stock prices for related companies, reflecting a market optimism regarding future growth potential.
See More
Zeta Global Shares Surge 24.9% on CEO's Optimistic AI Outlook
- Significant Stock Surge: Zeta Global Holdings Corp. saw its share price increase by 24.90% on Friday, closing at $22.89, as investor sentiment was buoyed by the CEO's optimistic outlook, indicating strong market confidence in future growth.
- Outstanding AI Platform Performance: CEO David Steinberg stated in a television interview that the company's AI platform, Athena, has achieved over 30% compounded growth since its launch in 2020, highlighting its increasing competitiveness in the market and attracting more client interest.
- Remarkable Client ROI: Clients utilizing Athena are experiencing over 600% returns on marketing spend, with Zeta Global aiming to elevate this figure to 1000%, reflecting not only the platform's effectiveness but also the accelerating demand for its offerings in the market.
- Accelerated Market Demand: In the first quarter of fiscal year 2026, Athena propelled agent interactions by more than 7x and accounted for 60% of AI platform usage in its first week of general availability, indicating rapid development and growing market acceptance of the company's AI solutions.
See More
Zeta Global Launches AI Marketing Platform Athena
- Market Potential Unveiled: Zeta Global's AI platform Athena was officially launched in March 2026, designed to provide super-intelligent marketing solutions for CMOs and enterprise marketing teams, capable of converting company data into predictive answers, thereby enhancing the efficiency and accuracy of marketing decisions.
- Significant ROI: An independent Forrester study found that enterprises using the Zeta Marketing Platform achieved a six-fold return on ad spend and a 295% return on technology investment, generating $21.4 million in net present value over three years, demonstrating its strong market competitiveness.
- Strategic Partnerships Enhance Capabilities: At CES 2026, Zeta announced a strategic collaboration with OpenAI to enhance Athena's conversational intelligence, enabling it to analyze marketing campaign performance more effectively, thus improving client satisfaction and decision-making quality.
- Industry Standardization Initiative: Zeta, in partnership with Snowflake, co-leads the Open Semantic Interchange initiative aimed at creating a universal data standard for AI-driven marketing, which not only aids clients in data processing efficiency but also positions Zeta as a foundational layer of the entire marketing technology ecosystem, strengthening its market position.
See More
Zeta Leverages Consumer Data to Drive AI Marketing Decisions
- Data Advantage: Zeta Global possesses over 240 million U.S. consumer identities and trillions of behavioral signals, utilizing its AI platform to assist enterprise marketing teams in optimizing target audiences and timing, thereby enhancing marketing efficiency and ROI.
- Athena Launch: In March 2026, Zeta launched Athena, a super-intelligent marketing agent capable of converting company data into predictive answers, identifying opportunities ahead of human analysts, which significantly enhances enterprise marketing capabilities.
- Strategic Partnerships: Zeta's collaborations with OpenAI and Snowflake advance Athena's conversational intelligence and the Open Semantic Interchange initiative, establishing Zeta's foundational role in the entire marketing technology ecosystem and boosting its competitive edge.
- Investment Returns: An independent Forrester study found that enterprises using the Zeta Marketing Platform achieved a sixfold return on ad spend and a 295% return on technology investment, indicating the significant economic benefits of Zeta's solutions in the market.
See More
Bank of America Bullish on Multiple Stock Opportunities
- Sprouts Farmers Market Outlook: Bank of America analysts are optimistic about Sprouts Farmers Market, believing that its targeted pricing and promotional strategies, particularly initial price reductions on essential items like coffee, will attract more customers, leading to a price target increase from $92 to $100, reflecting strong sales and margin performance.
- United Rentals Competitive Edge: Analysts highlight that United Rentals' management is confident heading into the construction season regarding its growth, cost, and M&A profiles, with its competitive position expected to strengthen, evidenced by nearly a 16% stock price increase this year, indicating market recognition of its appeal.
- Zeta Global Undervalued: Bank of America reinstated coverage on Zeta Global with a price target of $24, as analysts believe the company consistently captures market share in digital marketing and advertising budgets, with its unique offerings positioning it between adtech and martech, resulting in over 40% stock price growth in the past 12 months.
- Visa Strong Fundamentals: Following investor meetings with the CFO, Bank of America is bullish on Visa, projecting double-digit revenue and EPS growth in the medium term, supported by a robust profit margin exceeding 50%, which provides a defensive advantage and suggests potential for a premium valuation multiple.
See More
Advertising Industry Expansion Brings New Opportunities
- Industry Expansion: The advertising industry continues to expand, positively impacting companies, particularly those leveraging AI technology, indicating significant growth potential in the future.
- Technological Dependence: A company labeled as an 'Indispensable Monopoly' provides critical technology for Nvidia and Intel, highlighting its importance and strategic position in the market.
- Investment Recommendations: Although AppLovin did not make the Motley Fool's list of the top 10 stocks, the stocks on that list have historically performed well, indicating potential high-return opportunities for investors.
- Market Performance: According to Motley Fool Stock Advisor, its total average return is 993%, significantly outperforming the S&P 500's 208%, underscoring the effectiveness of its investment strategy and market advantage.
See More
Advertising Industry Expansion Benefits Two Companies
- Industry Growth Trend: The advertising industry continues to expand, with an expected annual growth rate of 5% over the next few years, creating new market opportunities for companies, particularly in the digital advertising sector.
- Company Benefit Analysis: As advertising spending increases, revenues for related companies are projected to rise significantly, especially for those focused on innovative advertising technologies and data analytics.
- Intensifying Market Competition: Despite the optimistic industry outlook, competition is intensifying, particularly as emerging tech companies continue to enter the market, posing challenges to traditional advertising firms.
- Investor Confidence Boost: Increased investor confidence in the advertising sector is driving up stock prices for related companies, reflecting a market optimism regarding future growth potential.
See More
