Wyndham Hotels & Resorts Inc saw a price increase of 3.41%, reaching a 20-day high, despite the broader market decline with the Nasdaq-100 down 1.54% and the S&P 500 down 0.90%.
This rise is attributed to sector rotation as investors are shifting their focus towards hospitality stocks, particularly following the recent announcement of Balfour Miami Beach joining the Registry Collection Hotels, which enhances Wyndham's brand visibility and expansion strategy. The addition is expected to attract more loyal customers, especially with plans to enter the Indian market in 2026.
The implications of this movement suggest that Wyndham Hotels is benefiting from a strategic repositioning within the market, as investors look for growth opportunities in the hospitality sector, even as the overall market faces challenges.
Wall Street analysts forecast WH stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for WH is 87.15 USD with a low forecast of 71.00 USD and a high forecast of 98.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
10 Analyst Rating
Wall Street analysts forecast WH stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for WH is 87.15 USD with a low forecast of 71.00 USD and a high forecast of 98.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
6 Buy
4 Hold
0 Sell
Moderate Buy
Current: 72.800
Low
71.00
Averages
87.15
High
98.00
Current: 72.800
Low
71.00
Averages
87.15
High
98.00
Stifel
Simon Yarmak
Buy
downgrade
$93
2026-01-28
New
Reason
Stifel
Simon Yarmak
Price Target
$93
AI Analysis
2026-01-28
New
downgrade
Buy
Reason
Stifel analyst Simon Yarmak lowered the firm's price target on Wyndham Hotels to $93 from $95.50 and keeps a Buy rating on the shares after updating the firm's 2025, 2026 and 2027 EPS estimates.
Barclays
Overweight
maintain
$94 -> $93
2026-01-16
Reason
Barclays
Price Target
$94 -> $93
2026-01-16
maintain
Overweight
Reason
Barclays lowered the firm's price target on Wyndham Hotels to $93 from $94 and keeps an Overweight rating on the shares. The firm adjusted lodging targets as part of a Q4 preview. It expects "another soft-ish" quarter, and says the stocks have moved ahead on anticipation of a better macro environment.
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Morgan Stanley
Stephen Grambling
Overweight
downgrade
$91 -> $89
2026-01-16
Reason
Morgan Stanley
Stephen Grambling
Price Target
$91 -> $89
2026-01-16
downgrade
Overweight
Reason
Morgan Stanley analyst Stephen Grambling lowered the firm's price target on Wyndham Hotels to $89 from $91 and keeps an Overweight rating on the shares. Gaming, lodging and leisure fundamentals were "muted" in 2025, with select areas of acceleration skewed to companies serving older, wealthier consumers, the analyst tells investors in a 2026 look ahead note on the group. For 2026, the firm expects "more of the same fundamentally," with the added wrinkle of rates boosting goods over services, the analyst added.
Barclays
Overweight
maintain
$95 -> $94
2025-12-17
Reason
Barclays
Price Target
$95 -> $94
2025-12-17
maintain
Overweight
Reason
Barclays lowered the firm's price target on Wyndham Hotels to $94 from $95 and keeps an Overweight rating on the shares. The firm expects 2026 to be "another idiosyncratic year" for the gaming, lodging and leisure space. It is positive on digital gaming, cruise and regional gaming, neutral on lodging, and negative on Las Vegas heading into next year. Barclays adjusted ratings and price targets in the group as part of a 2026 outlook.
About WH
Wyndham Hotels & Resorts, Inc. is a hotel franchising company. The Company operates through one segment: Hotel Franchising. The Hotel Franchising segment consists of licensing its lodging brands and providing related services to third-party hotel owners and others. The Company operates approximately 9,300 hotels across over 95 countries on six continents. Through its network of approximately 903,000 rooms appealing to the everyday traveler. The Company operates a portfolio of 25 hotel brands, including Super 8, Days Inn, Ramada, Microtel, La Quinta, Baymont, Wingate, AmericInn, ECHO Suites, Registry Collection Hotels, Trademark Collection, and Wyndham.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
