Vail Resorts Inc (MTN) experienced a price increase of 3.41%, reaching a 20-day high, despite the broader market decline with the Nasdaq-100 down 1.61% and the S&P 500 down 0.94%.
This rise is attributed to the company's reported 3% revenue growth in Q1 2026, driven by an increase in North American season pass sales revenue, despite a decline in units sold. The company also reaffirmed its EBITDA guidance for FY2026, indicating confidence in its financial outlook and upcoming ski season, which suggests sector rotation as investors respond positively to specific company performance amidst overall market weakness.
The implications of this performance highlight Vail Resorts' ability to adapt its marketing strategies and maintain revenue growth, which may attract investor interest even in a challenging economic environment.
Wall Street analysts forecast MTN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for MTN is 169.54 USD with a low forecast of 145.00 USD and a high forecast of 234.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
9 Analyst Rating
Wall Street analysts forecast MTN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for MTN is 169.54 USD with a low forecast of 145.00 USD and a high forecast of 234.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
3 Buy
5 Hold
1 Sell
Hold
Current: 132.970
Low
145.00
Averages
169.54
High
234.00
Current: 132.970
Low
145.00
Averages
169.54
High
234.00
Morgan Stanley
Equal Weight
maintain
$151 -> $150
2026-01-16
Reason
Morgan Stanley
Price Target
$151 -> $150
AI Analysis
2026-01-16
maintain
Equal Weight
Reason
Morgan Stanley lowered the firm's price target on Vail Resorts to $150 from $151 and keeps an Equal Weight rating on the shares. Gaming, lodging and leisure fundamentals were "muted" in 2025, with select areas of acceleration skewed to companies serving older, wealthier consumers, the analyst tells investors in a 2026 look ahead note on the group. For 2026, the firm expects "more of the same fundamentally," with the added wrinkle of rates boosting goods over services, the analyst added.
Truist
Buy
downgrade
$237 -> $234
2025-12-29
Reason
Truist
Price Target
$237 -> $234
2025-12-29
downgrade
Buy
Reason
Truist lowered the firm's price target on Vail Resorts to $234 from $237 and keeps a Buy rating on the shares. At next month's early season update, the firm can "say with high certainty" that guidance will not be raised as the hoped-for Colorado and Utah resorts snowfall has not materialized. Given the weak start to Colorado and Utah, the firm believes it prudent to reduce earnings expectations to the lower-end of FY26 guidance, the analyst tells investors.
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Morgan Stanley
Stephen Grambling
Equal Weight
maintain
$153 -> $151
2025-12-23
Reason
Morgan Stanley
Stephen Grambling
Price Target
$153 -> $151
2025-12-23
maintain
Equal Weight
Reason
Morgan Stanley analyst Stephen Grambling lowered the firm's price target on Vail Resorts to $151 from $153 and keeps an Equal Weight rating on the shares. Weather conditions in the West and in the Rockies remain "challenging" and current trends could point to downside potential with the company's mid-January update unless forecasts prove inaccurate, says the analyst, who tweaks estimates to reflect near-term weather pressures.
JPMorgan
Neutral
maintain
$168 -> $172
2025-12-11
Reason
JPMorgan
Price Target
$168 -> $172
2025-12-11
maintain
Neutral
Reason
JPMorgan raised the firm's price target on Vail Resorts to $172 from $168 and keeps a Neutral rating on the shares. The company reported an in-line fiscal Q1 report and reiterated its outlook, the analyst tells investors in a research note.
About MTN
Vail Resorts, Inc. is a network of destination and close-to-home ski resorts in the world including Vail Mountain, Breckenridge, Park City Mountain, Whistler Blackcomb, Stowe, and 32 additional resorts across North America; Andermatt-Sedrun and Crans-Montana Mountain Resort in Switzerland; and Perisher, Hotham, and Falls Creek in Australia - all available on the Company's Epic Pass. The Company's segments include Mountain, Lodging and Real Estate. It also provides ancillary services, primarily including ski school, dining and retail/rental operations. The Company owns and/or manages a collection of elegant hotels under the RockResorts brand, a portfolio of vacation rentals, condominiums and branded hotels located in close proximity to its mountain destinations, as well as the Grand Teton Lodge Company in Jackson Hole, Wyo. The Company operates more than 250 retail and rental locations across North America. It owns, develops and sells real estate in and around its resort communities.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
