Thor Industries Inc saw a price increase of 6.12% as it crossed above the 5-day SMA, indicating positive momentum despite broader market declines.
The upgrade from Loop Capital to a Buy rating, with a price target raised to $133, reflects expectations of improved margins driven by a shift in consumer preferences towards higher-end RVs. Analyst Brandon Rollé noted that this trend, observed at the Ohio RV Supershow, suggests the beginning of a post-COVID trade-up cycle that could enhance Thor's market position and shipment volumes. However, he also cautioned about a cautious earnings outlook, as production ramp-up may be slow to assess demand during the peak retail season.
This upgrade positions Thor Industries favorably in a challenging market, potentially leading to increased investor interest and confidence in the company's future performance.
Wall Street analysts forecast THO stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for THO is 108.43 USD with a low forecast of 97.00 USD and a high forecast of 115.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
11 Analyst Rating
Wall Street analysts forecast THO stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for THO is 108.43 USD with a low forecast of 97.00 USD and a high forecast of 115.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
2 Buy
9 Hold
0 Sell
Hold
Current: 112.920
Low
97.00
Averages
108.43
High
115.00
Current: 112.920
Low
97.00
Averages
108.43
High
115.00
Citi
James Hardiman
Neutral
maintain
$108 -> $116
2026-01-16
Reason
Citi
James Hardiman
Price Target
$108 -> $116
AI Analysis
2026-01-16
maintain
Neutral
Reason
Citi analyst James Hardiman raised the firm's price target on Thor Industries to $116 from $108 and keeps a Neutral rating on the shares.
Truist
Hold
maintain
$110 -> $112
2025-12-09
Reason
Truist
Price Target
$110 -> $112
2025-12-09
maintain
Hold
Reason
Truist raised the firm's price target on Thor Industries to $112 from $110 but keeps a Hold rating on the shares. The company lost 210bps of retail revenue market share y/y in October following September's loss of 270bps, and its Keystone brand, which recently underwent a refresh, lost 80bps retail revenue market share y/y in October following September's gain 10bps, the analyst tells investors in a research note. Truist adds however that it is still too early to see material market share impacts from new launches given product is continuing to be loaded into the channel.
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Citi
Neutral
downgrade
$117 -> $108
2025-12-05
Reason
Citi
Price Target
$117 -> $108
2025-12-05
downgrade
Neutral
Reason
Citi lowered the firm's price target on Thor Industries to $108 from $117 and keeps a Neutral rating on the shares.
Baird
Craig Kennison
Neutral
maintain
$110 -> $115
2025-12-04
Reason
Baird
Craig Kennison
Price Target
$110 -> $115
2025-12-04
maintain
Neutral
Reason
Baird analyst Craig Kennison raised the firm's price target on Thor Industries to $115 from $110 and keeps a Neutral rating on the shares. The firm updated its model followng the company's strong results and maintaining its guidance.
About THO
THOR Industries, Inc. is a manufacturer of recreational vehicles (RV). The Company manufactures a variety of RVs in the United States and Europe, and sells those vehicles, as well as related parts and accessories, primarily to independent, non-franchise dealers throughout the United States, Canada and Europe. Its segments include North American Towable Recreational Vehicles, North American Motorized Recreational Vehicles and European Recreational Vehicles. The North American Towable Recreational Vehicles segment consists of Airstream (towable), Heartland (including Cruiser RV and DRV), Jayco (including Jayco towable, Starcraft and Highland Ridge), Keystone (including CrossRoads and Dutchmen), and KZ (including Venture RV). The North American Motorized Recreational Vehicles segment consists of Airstream (motorized), Jayco (including Jayco motorized and Entegra Coach), Thor Motor Coach and the Tiffin Group. The European Recreational Vehicles segment consists of the EHG business.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
