Thor Industries Upgraded to Buy with Price Target Raised to $133
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 13 2026
0mins
Should l Buy THO?
Source: CNBC
Thor Industries Inc saw a price increase of 6.12% as it crossed above the 5-day SMA, indicating positive momentum despite broader market declines.
The upgrade from Loop Capital to a Buy rating, with a price target raised to $133, reflects expectations of improved margins driven by a shift in consumer preferences towards higher-end RVs. Analyst Brandon Rollé noted that this trend, observed at the Ohio RV Supershow, suggests the beginning of a post-COVID trade-up cycle that could enhance Thor's market position and shipment volumes. However, he also cautioned about a cautious earnings outlook, as production ramp-up may be slow to assess demand during the peak retail season.
This upgrade positions Thor Industries favorably in a challenging market, potentially leading to increased investor interest and confidence in the company's future performance.
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Analyst Views on THO
Wall Street analysts forecast THO stock price to fall
11 Analyst Rating
2 Buy
9 Hold
0 Sell
Hold
Current: 115.430
Low
97.00
Averages
108.43
High
115.00
Current: 115.430
Low
97.00
Averages
108.43
High
115.00
About THO
THOR Industries, Inc. is a manufacturer of recreational vehicles (RV). The Company manufactures a variety of RVs in the United States and Europe, and sells those vehicles, as well as related parts and accessories, primarily to independent, non-franchise dealers throughout the United States, Canada and Europe. Its segments include North American Towable Recreational Vehicles, North American Motorized Recreational Vehicles and European Recreational Vehicles. The North American Towable Recreational Vehicles segment consists of Airstream (towable), Heartland (including Cruiser RV and DRV), Jayco (including Jayco towable, Starcraft and Highland Ridge), Keystone (including CrossRoads and Dutchmen), and KZ (including Venture RV). The North American Motorized Recreational Vehicles segment consists of Airstream (motorized), Jayco (including Jayco motorized and Entegra Coach), Thor Motor Coach and the Tiffin Group. The European Recreational Vehicles segment consists of the EHG business.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
THOR Industries Announces Q2 Fiscal 2026 Earnings Release Date
- Earnings Release Date: THOR Industries has announced that its fiscal 2026 second quarter earnings will be released on March 3, 2026, before the market opens, reflecting the company's ongoing commitment to transparency and information disclosure.
- Information Dissemination: Concurrent with the earnings release, the company will publish a copy of the earnings report, a comprehensive Q&A document, and a slide presentation on its website, aimed at enhancing investor understanding and confidence in the company's financial status.
- Company Background: THOR Industries is the world's largest manufacturer of recreational vehicles, owning multiple operating companies, which underscores its leadership position and market influence within the industry.
- Forward-Looking Statements: The press release includes forward-looking statements that highlight management's expectations for future developments and potential risks, reminding investors to consider various factors that could impact the company's performance.
See More
THOR Industries Announces Q2 FY2026 Earnings Release Date
- Earnings Release Date: THOR Industries has announced that its fiscal 2026 second quarter earnings will be released on March 3, 2026, before the market opens, reflecting the company's commitment to transparency and investor communication.
- Information Dissemination: Concurrently with the earnings release, the company will publish a copy of the earnings report, a comprehensive Q&A document, and a slide presentation on its website, aimed at enhancing investor understanding and confidence in the company's financial health.
- Company Overview: THOR Industries is the world's largest manufacturer of recreational vehicles, owning multiple operating companies, which underscores its leadership position and market influence in the industry.
- Forward-Looking Statements: The release includes forward-looking statements that highlight management's expectations for future developments and potential risks, advising investors to consider various factors that could impact the company's performance.
See More
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- Executive Departure: Leigh Tiffin announced his resignation as President of Tiffin Motorhomes effective immediately, which may impact leadership stability; however, the Tiffin family will remain engaged to ensure continuity of brand culture.
- Brand Commitment: Tiffin Motorhomes emphasized its long-standing commitment to craftsmanship, customer service, and innovation, ensuring that core values remain intact despite leadership changes, which is crucial for maintaining customer trust.
- Future Outlook: Bob Tiffin and Van Tiffin will continue to play significant roles within the company, with Bob providing leadership guidance and Van ensuring high-quality craftsmanship, indicating stability during the transition period.
- Operational Support: During the transition, Jayco will assist Tiffin Motorhomes' leadership team to maintain operational momentum and strategic execution, with no anticipated disruptions to customers or production.
See More
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- Leadership Change: Leigh Tiffin has resigned as President of Tiffin Motorhomes effective immediately; however, the Tiffin family will remain actively involved in the business, ensuring continuity of the brand's culture and values, which indicates stability during this leadership transition.
- Family Commitment: Founder Bob Tiffin will continue in an advisory role, providing guidance to ensure that Tiffin Motorhomes maintains its reputation for high-quality craftsmanship and customer service, reflecting the family's deep commitment to the brand.
- Strategic Support: THOR Industries CEO Bob Martin expressed gratitude for Leigh's contributions and reaffirmed commitment to the Tiffin brand, emphasizing that Jayco will assist in maintaining operational momentum during the transition to ensure no disruption to customers or production.
- Future Outlook: Despite the leadership change, Tiffin Motorhomes continues to operate with strong order momentum and dealer support, indicating the company's competitive position and optimistic growth potential in the market.
See More
THOR Industries Executive Departure Announcement
- Executive Departure: THOR Industries announced the departure of Seth Woolf, Head of Corporate Development & Investor Relations, reflecting a personal career choice that may temporarily impact the company's investor communications.
- Transition Support: Woolf will continue to support THOR in a consulting role until the end of the fiscal year, ensuring a smooth transition and demonstrating the company's commitment to ongoing communication.
- Leadership Praise: CEO Bob Martin praised Woolf's contributions to enhancing investor engagement, indicating the company's focus on investor relations and its ongoing strategic commitments.
- Future Outlook: THOR Industries plans to provide further updates regarding its investor relations function, showcasing the company's determination to maintain transparent communication with shareholders and the investment community.
See More
THOR Industries Executive Departure Announcement
- Executive Departure: THOR Industries announced that Seth Woolf, Head of Corporate Development & Investor Relations, will leave the company to pursue a role more aligned with his career history, highlighting the importance of personal career development.
- Transition Support: Woolf will continue to support THOR in a consulting capacity until the end of the fiscal year, ensuring a smooth transition in investor relations, reflecting the company's commitment to ongoing communication.
- Strengthened Investor Relations: During his tenure, Woolf made significant contributions to investor engagement, helping to enhance the company's communication with the investment community, demonstrating a commitment to transparency and dialogue.
- Future Updates Expected: THOR Industries anticipates providing further updates regarding its investor relations function soon, indicating the company's ongoing efforts to maintain strong relationships with shareholders.
See More
THOR Industries Announces Q2 Fiscal 2026 Earnings Release Date
- Earnings Release Date: THOR Industries has announced that its fiscal 2026 second quarter earnings will be released on March 3, 2026, before the market opens, reflecting the company's ongoing commitment to transparency and information disclosure.
- Information Dissemination: Concurrent with the earnings release, the company will publish a copy of the earnings report, a comprehensive Q&A document, and a slide presentation on its website, aimed at enhancing investor understanding and confidence in the company's financial status.
- Company Background: THOR Industries is the world's largest manufacturer of recreational vehicles, owning multiple operating companies, which underscores its leadership position and market influence within the industry.
- Forward-Looking Statements: The press release includes forward-looking statements that highlight management's expectations for future developments and potential risks, reminding investors to consider various factors that could impact the company's performance.
See More
THOR Industries Announces Q2 FY2026 Earnings Release Date
- Earnings Release Date: THOR Industries has announced that its fiscal 2026 second quarter earnings will be released on March 3, 2026, before the market opens, reflecting the company's commitment to transparency and investor communication.
- Information Dissemination: Concurrently with the earnings release, the company will publish a copy of the earnings report, a comprehensive Q&A document, and a slide presentation on its website, aimed at enhancing investor understanding and confidence in the company's financial health.
- Company Overview: THOR Industries is the world's largest manufacturer of recreational vehicles, owning multiple operating companies, which underscores its leadership position and market influence in the industry.
- Forward-Looking Statements: The release includes forward-looking statements that highlight management's expectations for future developments and potential risks, advising investors to consider various factors that could impact the company's performance.
See More
THOR Industries Executive Resignation
- Executive Departure: Leigh Tiffin announced his resignation as President of Tiffin Motorhomes effective immediately, which may impact leadership stability; however, the Tiffin family will remain engaged to ensure continuity of brand culture.
- Brand Commitment: Tiffin Motorhomes emphasized its long-standing commitment to craftsmanship, customer service, and innovation, ensuring that core values remain intact despite leadership changes, which is crucial for maintaining customer trust.
- Future Outlook: Bob Tiffin and Van Tiffin will continue to play significant roles within the company, with Bob providing leadership guidance and Van ensuring high-quality craftsmanship, indicating stability during the transition period.
- Operational Support: During the transition, Jayco will assist Tiffin Motorhomes' leadership team to maintain operational momentum and strategic execution, with no anticipated disruptions to customers or production.
See More
Tiffin Motorhomes President Resigns, Family Remains Engaged
- Leadership Change: Leigh Tiffin has resigned as President of Tiffin Motorhomes effective immediately; however, the Tiffin family will remain actively involved in the business, ensuring continuity of the brand's culture and values, which indicates stability during this leadership transition.
- Family Commitment: Founder Bob Tiffin will continue in an advisory role, providing guidance to ensure that Tiffin Motorhomes maintains its reputation for high-quality craftsmanship and customer service, reflecting the family's deep commitment to the brand.
- Strategic Support: THOR Industries CEO Bob Martin expressed gratitude for Leigh's contributions and reaffirmed commitment to the Tiffin brand, emphasizing that Jayco will assist in maintaining operational momentum during the transition to ensure no disruption to customers or production.
- Future Outlook: Despite the leadership change, Tiffin Motorhomes continues to operate with strong order momentum and dealer support, indicating the company's competitive position and optimistic growth potential in the market.
See More
THOR Industries Executive Departure Announcement
- Executive Departure: THOR Industries announced the departure of Seth Woolf, Head of Corporate Development & Investor Relations, reflecting a personal career choice that may temporarily impact the company's investor communications.
- Transition Support: Woolf will continue to support THOR in a consulting role until the end of the fiscal year, ensuring a smooth transition and demonstrating the company's commitment to ongoing communication.
- Leadership Praise: CEO Bob Martin praised Woolf's contributions to enhancing investor engagement, indicating the company's focus on investor relations and its ongoing strategic commitments.
- Future Outlook: THOR Industries plans to provide further updates regarding its investor relations function, showcasing the company's determination to maintain transparent communication with shareholders and the investment community.
See More
THOR Industries Executive Departure Announcement
- Executive Departure: THOR Industries announced that Seth Woolf, Head of Corporate Development & Investor Relations, will leave the company to pursue a role more aligned with his career history, highlighting the importance of personal career development.
- Transition Support: Woolf will continue to support THOR in a consulting capacity until the end of the fiscal year, ensuring a smooth transition in investor relations, reflecting the company's commitment to ongoing communication.
- Strengthened Investor Relations: During his tenure, Woolf made significant contributions to investor engagement, helping to enhance the company's communication with the investment community, demonstrating a commitment to transparency and dialogue.
- Future Updates Expected: THOR Industries anticipates providing further updates regarding its investor relations function soon, indicating the company's ongoing efforts to maintain strong relationships with shareholders.
See More
