Mondelez Launches New Toblerone Production Line in Switzerland
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 10 2025
0mins
Should l Buy MDLZ?
Mondelez International Inc's stock fell 3.02% and hit a 20-day low amid broader market gains, with the Nasdaq-100 up 0.31% and the S&P 500 up 0.01%.
The company recently inaugurated a new production line at its Toblerone plant in Bern, Switzerland, marking a significant investment of approximately 65 million Swiss Francs. This investment aims to enhance production capacity and innovation, establishing Bern as a global 'Center of Excellence' for Toblerone, which is expected to meet the growing demand for the brand in over 120 countries.
This strategic move not only reinforces Mondelez's commitment to Swiss manufacturing but also positions Toblerone for greater growth in the premium chocolate market, further solidifying its leadership in the global sector.
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Analyst Views on MDLZ
Wall Street analysts forecast MDLZ stock price to rise
18 Analyst Rating
13 Buy
5 Hold
0 Sell
Moderate Buy
Current: 56.580
Low
62.00
Averages
66.82
High
84.00
Current: 56.580
Low
62.00
Averages
66.82
High
84.00
About MDLZ
Mondelez International, Inc. is a snack company. The Company’s core business is making and selling chocolate, biscuits and baked snacks. The Company also has additional businesses in adjacent, locally relevant categories including gum and candy, cheese and grocery and powdered beverages. Its portfolio includes global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate’s Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. The Company’s segments include Latin America, AMEA, Europe and North America. It sells its products in over 150 countries and has operations in approximately 80 countries, including 147 principal manufacturing and processing facilities across 46 countries. It sells its products to supermarket chains, wholesalers, supercenters, club stores, mass merchandisers, distributors, convenience stores, gasoline stations, drug stores, value stores and other retail food outlets.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Toblerone Invests in New Production Line in Switzerland
- Significant Investment: In 2025, Toblerone announced a CHF 65 million investment in Bern, Switzerland, to create a global 'Center of Excellence', reflecting a strong commitment to Switzerland while enhancing the brand's production and innovation capabilities to accelerate growth in the premium chocolate market.
- Production Capacity Boost: The completion of the new production line installation marks one of the largest investments in Mondelēz International's chocolate production network in the last decade, significantly increasing Toblerone's production capacity to meet global demand for this iconic brand.
- Heritage and Legacy: Since its invention in 1908 in Switzerland, Toblerone has developed into a bestseller, with approximately 90% of its products manufactured in Switzerland, and this investment further solidifies its status as a symbol of Swiss chocolate heritage.
- Global Market Expansion: Toblerone aims to sell in over 120 countries worldwide, leveraging its strong brand awareness and uniqueness to drive growth in the premium sector, thereby enhancing its leadership position in the global travel retail business.
See More
New Production Line Launched at Toblerone Plant in Switzerland
- Production Line Launch: The new production line at the Toblerone plant in Bern, Switzerland, was officially inaugurated on March 10, marking one of Mondelēz International's largest investments in its chocolate production network in the last decade, aimed at enhancing Toblerone's production and innovation capabilities to accelerate global growth in the premium segment.
- Global Center Establishment: The launch of the new production line signifies a critical milestone in creating a global 'Center of Excellence' in Bern, which is expected to better meet the demand for Toblerone in over 120 countries while solidifying its leadership position in the premium chocolate market.
- Commitment to Swiss Production: Swiss Minister of Economic Affairs Guy Parmelin emphasized that approximately 90% of Toblerone products are still produced in Bern, reflecting a strong commitment to Swiss manufacturing and highlighting the brand's deep connection to Swiss history and identity.
- Future Growth Potential: The Toblerone brand has significant growth potential in the global premium market, and with the new production line operational, Mondelēz International aims to leverage its global awareness and uniqueness to enhance its leadership position in the World Travel Retail business.
See More
Toblerone Invests in New Production Line in Switzerland
- Investment Commitment: In 2025, Toblerone's plant in Bern announced an investment of approximately 65 million Swiss Francs to establish a global Center of Excellence, demonstrating a strong commitment to Switzerland while enhancing the brand's competitiveness in the premium chocolate market.
- Production Capacity Boost: The completion of the new production line installation marks one of the largest investments by Mondelēz International in its chocolate production network in the last decade, expected to significantly increase Toblerone's production capacity to meet global demand for this iconic brand.
- Global Market Expansion: Currently, about 90% of Toblerone products are manufactured in Switzerland and exported to over 120 countries, with the new investment poised to further drive the brand's growth in the premium market and strengthen its leadership in the World Travel Retail business.
- Heritage and Innovation: Since its inception in 1908, Toblerone has become a symbol of Switzerland, and the new production line not only enhances production efficiency but also fosters brand innovation, ensuring sustained growth in the global chocolate market.
See More
Toblerone Unveils New Production Line to Boost Global Growth
- Production Capacity Boost: The newly inaugurated modern production line for Toblerone in Bern, Switzerland, is set to significantly enhance production capacity, expected to meet the growing global demand for premium chocolate, thereby driving the brand's global growth strategy.
- Substantial Investment: This investment is regarded as one of the most significant in Mondelēz International's chocolate production network over the past decade, aimed at enhancing production efficiency and innovation capabilities to further solidify Toblerone's leadership in the premium market.
- Brand History and Culture: Since its inception in 1908, Toblerone has become a symbol of Switzerland, with approximately 90% of its global sales produced in Bern; the new production line will further reinforce its status as a cultural icon of Swiss identity.
- Global Market Expansion: Currently exported to over 120 countries, the new production line will support Toblerone's expansion in the global premium chocolate market, leveraging the brand's strong recognition and uniqueness to drive future market share growth.
See More
New Production Line Launched at Toblerone Factory in Switzerland
- Production Line Launch: A new state-of-the-art production line has been successfully installed at the Toblerone factory in Bern, Switzerland, marking one of the largest investments in the chocolate production network by Mondelēz International in the past decade, which is expected to significantly enhance production capacity and innovation.
- Global Center Development: The launch of the new production line establishes Bern as a global 'Center of Excellence' for Toblerone, which will drive the brand's global growth in the premium segment and meet the increasing international demand, further solidifying its market position.
- Local Economic Contribution: Approximately 90% of Toblerone products will continue to be produced in Switzerland on the new production line, reflecting Mondelēz's commitment to the Swiss market while creating more job opportunities for the local economy and enhancing the brand's local identity.
- Brand Heritage Continuation: Since its inception in 1908, Toblerone has become a symbol of Switzerland, and this new investment will help the brand maintain its competitiveness in over 120 countries worldwide, further driving its leadership position in the premium chocolate market.
See More
Switzerland Invests CHF 65 Million to Upgrade Toblerone Production Line
- Production Line Upgrade: Swiss President Guy Parmelin inaugurated a new Toblerone production line on March 10, 2026, with an investment of CHF 65 million, marking one of the largest investments by Mondelēz International in its chocolate production network in the past decade, aimed at enhancing production capacity and innovation to drive global growth in the premium segment.
- Global Excellence Center: The establishment of the new production line positions Bern as the global 'Center of Excellence' for Toblerone, expected to meet the worldwide demand for this iconic triangular chocolate, further solidifying its market presence in over 120 countries and enhancing brand international influence.
- Local Production Commitment: Approximately 90% of Toblerone products are still produced in Bern, Switzerland, with Iain Livingston emphasizing that this investment underscores a strong commitment to the Swiss production base, aiming to enhance production efficiency through modernized facilities to meet the growing demand for premium chocolate.
- Market Expansion Potential: As a brand with 118 years of history, Toblerone is poised for greater growth in the premium market, leveraging its strong global presence and uniqueness to further solidify its leadership position in the global travel retail business.
See More
Toblerone Invests in New Production Line in Switzerland
- Significant Investment: In 2025, Toblerone announced a CHF 65 million investment in Bern, Switzerland, to create a global 'Center of Excellence', reflecting a strong commitment to Switzerland while enhancing the brand's production and innovation capabilities to accelerate growth in the premium chocolate market.
- Production Capacity Boost: The completion of the new production line installation marks one of the largest investments in Mondelēz International's chocolate production network in the last decade, significantly increasing Toblerone's production capacity to meet global demand for this iconic brand.
- Heritage and Legacy: Since its invention in 1908 in Switzerland, Toblerone has developed into a bestseller, with approximately 90% of its products manufactured in Switzerland, and this investment further solidifies its status as a symbol of Swiss chocolate heritage.
- Global Market Expansion: Toblerone aims to sell in over 120 countries worldwide, leveraging its strong brand awareness and uniqueness to drive growth in the premium sector, thereby enhancing its leadership position in the global travel retail business.
See More
New Production Line Launched at Toblerone Plant in Switzerland
- Production Line Launch: The new production line at the Toblerone plant in Bern, Switzerland, was officially inaugurated on March 10, marking one of Mondelēz International's largest investments in its chocolate production network in the last decade, aimed at enhancing Toblerone's production and innovation capabilities to accelerate global growth in the premium segment.
- Global Center Establishment: The launch of the new production line signifies a critical milestone in creating a global 'Center of Excellence' in Bern, which is expected to better meet the demand for Toblerone in over 120 countries while solidifying its leadership position in the premium chocolate market.
- Commitment to Swiss Production: Swiss Minister of Economic Affairs Guy Parmelin emphasized that approximately 90% of Toblerone products are still produced in Bern, reflecting a strong commitment to Swiss manufacturing and highlighting the brand's deep connection to Swiss history and identity.
- Future Growth Potential: The Toblerone brand has significant growth potential in the global premium market, and with the new production line operational, Mondelēz International aims to leverage its global awareness and uniqueness to enhance its leadership position in the World Travel Retail business.
See More
Toblerone Invests in New Production Line in Switzerland
- Investment Commitment: In 2025, Toblerone's plant in Bern announced an investment of approximately 65 million Swiss Francs to establish a global Center of Excellence, demonstrating a strong commitment to Switzerland while enhancing the brand's competitiveness in the premium chocolate market.
- Production Capacity Boost: The completion of the new production line installation marks one of the largest investments by Mondelēz International in its chocolate production network in the last decade, expected to significantly increase Toblerone's production capacity to meet global demand for this iconic brand.
- Global Market Expansion: Currently, about 90% of Toblerone products are manufactured in Switzerland and exported to over 120 countries, with the new investment poised to further drive the brand's growth in the premium market and strengthen its leadership in the World Travel Retail business.
- Heritage and Innovation: Since its inception in 1908, Toblerone has become a symbol of Switzerland, and the new production line not only enhances production efficiency but also fosters brand innovation, ensuring sustained growth in the global chocolate market.
See More
Toblerone Unveils New Production Line to Boost Global Growth
- Production Capacity Boost: The newly inaugurated modern production line for Toblerone in Bern, Switzerland, is set to significantly enhance production capacity, expected to meet the growing global demand for premium chocolate, thereby driving the brand's global growth strategy.
- Substantial Investment: This investment is regarded as one of the most significant in Mondelēz International's chocolate production network over the past decade, aimed at enhancing production efficiency and innovation capabilities to further solidify Toblerone's leadership in the premium market.
- Brand History and Culture: Since its inception in 1908, Toblerone has become a symbol of Switzerland, with approximately 90% of its global sales produced in Bern; the new production line will further reinforce its status as a cultural icon of Swiss identity.
- Global Market Expansion: Currently exported to over 120 countries, the new production line will support Toblerone's expansion in the global premium chocolate market, leveraging the brand's strong recognition and uniqueness to drive future market share growth.
See More
New Production Line Launched at Toblerone Factory in Switzerland
- Production Line Launch: A new state-of-the-art production line has been successfully installed at the Toblerone factory in Bern, Switzerland, marking one of the largest investments in the chocolate production network by Mondelēz International in the past decade, which is expected to significantly enhance production capacity and innovation.
- Global Center Development: The launch of the new production line establishes Bern as a global 'Center of Excellence' for Toblerone, which will drive the brand's global growth in the premium segment and meet the increasing international demand, further solidifying its market position.
- Local Economic Contribution: Approximately 90% of Toblerone products will continue to be produced in Switzerland on the new production line, reflecting Mondelēz's commitment to the Swiss market while creating more job opportunities for the local economy and enhancing the brand's local identity.
- Brand Heritage Continuation: Since its inception in 1908, Toblerone has become a symbol of Switzerland, and this new investment will help the brand maintain its competitiveness in over 120 countries worldwide, further driving its leadership position in the premium chocolate market.
See More
Switzerland Invests CHF 65 Million to Upgrade Toblerone Production Line
- Production Line Upgrade: Swiss President Guy Parmelin inaugurated a new Toblerone production line on March 10, 2026, with an investment of CHF 65 million, marking one of the largest investments by Mondelēz International in its chocolate production network in the past decade, aimed at enhancing production capacity and innovation to drive global growth in the premium segment.
- Global Excellence Center: The establishment of the new production line positions Bern as the global 'Center of Excellence' for Toblerone, expected to meet the worldwide demand for this iconic triangular chocolate, further solidifying its market presence in over 120 countries and enhancing brand international influence.
- Local Production Commitment: Approximately 90% of Toblerone products are still produced in Bern, Switzerland, with Iain Livingston emphasizing that this investment underscores a strong commitment to the Swiss production base, aiming to enhance production efficiency through modernized facilities to meet the growing demand for premium chocolate.
- Market Expansion Potential: As a brand with 118 years of history, Toblerone is poised for greater growth in the premium market, leveraging its strong global presence and uniqueness to further solidify its leadership position in the global travel retail business.
See More
