Flutter Entertainment's Expanse Studios Partners with MaxBet
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 27 2026
0mins
Source: Globenewswire
Flutter Entertainment PLC's subsidiary, Expanse Studios, has signed a strategic distribution agreement with MaxBet, a leading omni-channel gaming operator in Serbia, aiming to expand its gaming portfolio's reach in the Serbian market. This partnership is expected to significantly boost Expanse's revenue generation capabilities, as Serbia's online gambling revenue is projected to grow to $186 million by 2029, with MaxBet holding an estimated 15%-20% online market share. The collaboration will provide Expanse Studios direct access to Flutter's global resources, driving B2B growth and emphasizing the importance of scalable partnerships.
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Analyst Views on FLUT
Wall Street analysts forecast FLUT stock price to rise
26 Analyst Rating
23 Buy
3 Hold
0 Sell
Strong Buy
Current: 110.800
Low
228.00
Averages
296.77
High
381.46
Current: 110.800
Low
228.00
Averages
296.77
High
381.46
About FLUT
Flutter Entertainment plc is an online sports betting and iGaming operator. Its segments include the United States (U.S.), United Kingdom and Ireland (UKI), Australia and International. The U.S. segment offers sports betting, casino, DFS and horse racing wagering products to players across various states in the United States, mainly online but with sports betting services also provided through retail outlets and certain online products in the province of Ontario in Canada. The UKI segment offers sports betting (sportsbook), iGaming products and other products through its Sky Betting & Gaming, Paddy Power, Betfair and tombola brands. Its Australia segment offers online sports betting products through its Sportsbet brand. The International segment includes its operations in 100 global markets and offers sports betting, casino, poker, rummy and lottery, mainly online. This segment includes Sisal, PokerStars, Snai, Betfair International, Adjarabet, MaxBet, Betnacional, and other brands.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Shareholder Interests: Flutter believes that the delisting is in the best interests of the company and its shareholders, demonstrating its decision-making capability in optimizing operations and reducing administrative burdens, paving the way for future growth.
See More
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See More
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- World Cup Impact: With the World Cup kicking off, Flutter (NYSE:FLUT) anticipates up to $50 billion in legal global wagering, highlighting the significant boost sports events provide to the online betting market, potentially enhancing stock prices of related companies.
- Increased Trading Activity: Flutter is preparing to manage 100,000 bets per minute during peak times, demonstrating its robust operational capacity in the rapidly growing online betting market, which may positively impact its future financial performance.
See More
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- Delisting from London: Flutter announced it will cease trading on the London Stock Exchange on July 31, shifting focus to the New York market, a strategic move aimed at enhancing its competitiveness globally, especially against rivals like DraftKings.
- Financial Performance: Despite a 17% year-over-year revenue increase to $4.3 billion in Q1, FLUT's net income fell from $283 million to $218 million, indicating the impact of a declining user base, with average monthly players down 3% to 14.4 million.
- CEO Transition: The company announced the departure of CEO Amy Howe, with FanDuel President Christian Gentski stepping in, as the new leadership is expected to drive market performance during the upcoming World Cup, leveraging competitive advantages to attract new customers.
See More
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- Market Strategy Adjustment: CEO Peter Jackson emphasized that the company tailors its strategy by market, especially in the U.S., where educational features and product enhancements are introduced to help first-time bettors better understand the tournament, thereby improving user experience and engagement.
- Partnership with Crypto.com: Flutter expands its FanDuel Predicts prediction market business through a partnership with Crypto.com, adding new contract types that enhance its competitiveness across all 50 U.S. states, particularly against rivals like Kalshi and Polymarket.
- Retail Sentiment Remains Optimistic: Despite FLUT stock declining over 47% year-to-date, retail sentiment on Stocktwits remains bullish, reflecting confidence in Flutter's long-term growth potential.
See More
