DA Davidson Upgrades Reddit with Buy Rating and $200 Target
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 21 2026
0mins
Should l Buy RDDT?
Reddit Inc's stock has fallen 5.04% and hit a 5-day low amid broader market gains, with the Nasdaq-100 up 0.07% and the S&P 500 up 0.01%.
DA Davidson has initiated coverage on Reddit with a 'Buy' rating and set a price target of $200, indicating a potential upside of 20.3% from its recent close. Analysts believe that the company is significantly under-monetized compared to peers, and the potential for renegotiating content licensing agreements could enhance profitability. Additionally, there are increasing prospects for a settlement in Reddit's lawsuit against Anthropic, which could further improve its financial standing.
This upgrade reflects growing confidence in Reddit's future growth potential, especially as the company has consistently beaten earnings expectations and is seen as a compelling investment opportunity despite its recent stock decline.
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Analyst Views on RDDT
Wall Street analysts forecast RDDT stock price to rise
22 Analyst Rating
14 Buy
8 Hold
0 Sell
Moderate Buy
Current: 154.120
Low
207.00
Averages
260.00
High
325.00
Current: 154.120
Low
207.00
Averages
260.00
High
325.00
About RDDT
Reddit, Inc. operates a social platform, Reddit. Reddit is a community of communities. It is built on shared interests, passion, and trust and is home to open and authentic conversations on the Internet. Reddit is a global, digital city where anyone in the world can join a community to learn from one another, engage in authentic conversations, explore passions, research new hobbies, exchange goods and services, create new communities and experiences, share a few laughs, and find belonging. Reddit has thousands of communities, endless conversations, and authentic human connections. Communities on Reddit are organized based on specific interests and are called subreddits. Reddit offers real-time access to evolving and dynamic topics, such as sports, movies, news, fashion, and the latest trends. On Reddit, users can submit, vote, and comment on the topics they care about. It has approximately 100,000+ active communities and approximately 101+ million daily active visitors.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Reddit Outperforms Peers in User Monetization Growth
- User Revenue Growth: According to Sensor Tower, Reddit (RDDT) achieved a 61% year-over-year increase in average revenue per user (ARPU) in the U.S., reaching $9.2, indicating strong performance among social media platforms despite starting from a lower base.
- Engagement Revenue Surge: Reddit led the pack with a 101% increase in U.S. revenue per hour of engagement, now at $0.34, outperforming Meta (META) and Snap (SNAP), suggesting that its enhanced ad formats and higher ad loads are effectively driving revenue growth.
- Advertising Strategy Optimization: Bank of America analyst Justin Post noted that Reddit is benefiting from new ad formats and increased ad loads, even as time spent on the platform declines, indicating a promising trajectory for future revenue growth.
- Optimistic Market Outlook: Despite Reddit (RDDT) shares being down over 32% year-to-date, analysts remain optimistic about its future ARPU growth, forecasting continued outperformance compared to other social media platforms.
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- Legal Challenges Intensify: Altman faces self-dealing claims from ten U.S. attorneys general, who have requested the SEC to scrutinize OpenAI's documents ahead of its expected IPO, posing significant risks to corporate governance and investor confidence.
- Conflict of Interest Concerns: In court, Altman acknowledged his involvement in negotiations with Helion but claimed to have recused himself from key discussions; however, his close ties to Helion raise questions about decision-making transparency, potentially impacting investor trust.
- Increased Shareholder Pressure: Musk's lawsuit seeks Altman's removal from the board and $150 billion in damages, and if successful, could lead to turmoil in OpenAI's management, adversely affecting the company's market performance and investor confidence.
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Reddit Reports 69% Revenue Growth in Q1 2026
- Significant Revenue Growth: Reddit, Inc. reported total revenue of $663 million for Q1 2026, reflecting a substantial 69% year-over-year increase, with ad revenue rising 74% to $625 million, indicating strong performance and heightened market demand for its advertising platform.
- Increased User Revenue: The average revenue per user (ARPU) surged by 44% year-over-year to $5.23, demonstrating the company's ongoing optimization in user value and advertising efficiency, which further solidifies its market position.
- Low Capital Expenditure: Reddit's capital expenditures were only $1 million, representing a mere 0.2% of total revenue, allowing the company to maintain financial flexibility and ample funding for future investments, acquisitions, and stock buybacks.
- Strong Cash Reserves: As of Q1 2026, Reddit holds $2.8 billion in cash and investments, showcasing its robust financial health and providing a solid foundation for capital deployment across its three priorities, including core business investments, M&A, and repurchases.
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Snap Reports Q1 Earnings Below Expectations, Lays Off 16% of Workforce
- Disappointing Earnings: Snap reported a Q1 loss of 5 cents per share with revenue matching expectations at $1.53 billion, and despite a 5% increase in daily active users to 483 million, the overall performance fell short of market expectations, leading to a 4% drop in after-hours trading.
- Layoffs and Transformation: The company announced it would lay off about 16% of its workforce and halt hiring for 300 open positions, indicating its commitment to an 'AI-driven transformation' while reflecting the challenges in the current advertising market.
- Cautious Sales Guidance: Snap expects Q2 revenue to range between $1.52 billion and $1.55 billion, with the midpoint aligning with analyst estimates, but the company has made it clear that it will no longer rely on the partnership with Perplexity, highlighting uncertainties in future growth.
- Advertising Growth Headwinds: Although Q1 revenue rose 12% year-over-year, Snap noted that large advertisers in North America remain a headwind to advertising growth, and while some signs of improvement are emerging, the overall market environment remains challenging.
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Pinterest Q1 Revenue and Earnings Beat Estimates, Stock Surges 17%
- Earnings Beat: Pinterest reported adjusted earnings per share of $0.27 for Q1, exceeding analyst expectations of $0.23, with revenue reaching $1.01 billion, surpassing the consensus estimate of $965.44 million and reflecting an 18% year-over-year growth, indicating strong performance in advertising revenue.
- Strong User Growth: The platform's global monthly active users increased by 11% year-over-year to 631 million, marking the tenth consecutive quarter of double-digit user expansion, suggesting a recovery in competitiveness against Meta, particularly driven by investments in AI.
- Positive Market Outlook: Pinterest expects Q2 revenue to range between $1.13 billion and $1.15 billion, representing a year-over-year growth of 14% to 16%, which exceeds market expectations of $1.12 billion, demonstrating management's confidence in future growth.
- Increased Investor Support: The company recently secured a $1 billion strategic investment from activist investor Elliot, which backs its AI spending and monetization plans, further bolstering market confidence in its future development.
See More
Pinterest Q1 Earnings Beat Expectations, Shares Surge
- Earnings Surprise: Pinterest reported adjusted earnings per share of 27 cents for Q1, exceeding the expected 23 cents, with revenue hitting $1.01 billion, surpassing the $966 million forecast, indicating robust market performance.
- Significant User Growth: The global monthly active users increased by 11% year-over-year to 631 million, aligning with analyst estimates, suggesting a growing user base that will support future advertising revenue growth.
- Strong EBIDTA Performance: The adjusted EBIDTA for Q1 was $207 million, exceeding the $176 million expected by analysts, reflecting improvements in cost control and operational efficiency, which bolstered investor confidence.
- Strategic Acquisition Execution: Pinterest completed its acquisition of tvScientific for approximately $465.1 million, aimed at enhancing its capabilities in connected TV advertising analytics, thereby improving ad effectiveness and strengthening market competitiveness.
See More
Reddit Outperforms Peers in User Monetization Growth
- User Revenue Growth: According to Sensor Tower, Reddit (RDDT) achieved a 61% year-over-year increase in average revenue per user (ARPU) in the U.S., reaching $9.2, indicating strong performance among social media platforms despite starting from a lower base.
- Engagement Revenue Surge: Reddit led the pack with a 101% increase in U.S. revenue per hour of engagement, now at $0.34, outperforming Meta (META) and Snap (SNAP), suggesting that its enhanced ad formats and higher ad loads are effectively driving revenue growth.
- Advertising Strategy Optimization: Bank of America analyst Justin Post noted that Reddit is benefiting from new ad formats and increased ad loads, even as time spent on the platform declines, indicating a promising trajectory for future revenue growth.
- Optimistic Market Outlook: Despite Reddit (RDDT) shares being down over 32% year-to-date, analysts remain optimistic about its future ARPU growth, forecasting continued outperformance compared to other social media platforms.
See More
Altman Faces Self-Dealing Claims Amid $2B Investments
- Investment Portfolio Revealed: OpenAI CEO Sam Altman holds over $2 billion in stakes across nine companies that have business dealings with OpenAI, including a $1.7 billion stake in Helion Energy, highlighting his extensive investment background in the AI sector.
- Legal Challenges Intensify: Altman faces self-dealing claims from ten U.S. attorneys general, who have requested the SEC to scrutinize OpenAI's documents ahead of its expected IPO, posing significant risks to corporate governance and investor confidence.
- Conflict of Interest Concerns: In court, Altman acknowledged his involvement in negotiations with Helion but claimed to have recused himself from key discussions; however, his close ties to Helion raise questions about decision-making transparency, potentially impacting investor trust.
- Increased Shareholder Pressure: Musk's lawsuit seeks Altman's removal from the board and $150 billion in damages, and if successful, could lead to turmoil in OpenAI's management, adversely affecting the company's market performance and investor confidence.
See More
Reddit Reports 69% Revenue Growth in Q1 2026
- Significant Revenue Growth: Reddit, Inc. reported total revenue of $663 million for Q1 2026, reflecting a substantial 69% year-over-year increase, with ad revenue rising 74% to $625 million, indicating strong performance and heightened market demand for its advertising platform.
- Increased User Revenue: The average revenue per user (ARPU) surged by 44% year-over-year to $5.23, demonstrating the company's ongoing optimization in user value and advertising efficiency, which further solidifies its market position.
- Low Capital Expenditure: Reddit's capital expenditures were only $1 million, representing a mere 0.2% of total revenue, allowing the company to maintain financial flexibility and ample funding for future investments, acquisitions, and stock buybacks.
- Strong Cash Reserves: As of Q1 2026, Reddit holds $2.8 billion in cash and investments, showcasing its robust financial health and providing a solid foundation for capital deployment across its three priorities, including core business investments, M&A, and repurchases.
See More
Snap Reports Q1 Earnings Below Expectations, Lays Off 16% of Workforce
- Disappointing Earnings: Snap reported a Q1 loss of 5 cents per share with revenue matching expectations at $1.53 billion, and despite a 5% increase in daily active users to 483 million, the overall performance fell short of market expectations, leading to a 4% drop in after-hours trading.
- Layoffs and Transformation: The company announced it would lay off about 16% of its workforce and halt hiring for 300 open positions, indicating its commitment to an 'AI-driven transformation' while reflecting the challenges in the current advertising market.
- Cautious Sales Guidance: Snap expects Q2 revenue to range between $1.52 billion and $1.55 billion, with the midpoint aligning with analyst estimates, but the company has made it clear that it will no longer rely on the partnership with Perplexity, highlighting uncertainties in future growth.
- Advertising Growth Headwinds: Although Q1 revenue rose 12% year-over-year, Snap noted that large advertisers in North America remain a headwind to advertising growth, and while some signs of improvement are emerging, the overall market environment remains challenging.
See More
Pinterest Q1 Revenue and Earnings Beat Estimates, Stock Surges 17%
- Earnings Beat: Pinterest reported adjusted earnings per share of $0.27 for Q1, exceeding analyst expectations of $0.23, with revenue reaching $1.01 billion, surpassing the consensus estimate of $965.44 million and reflecting an 18% year-over-year growth, indicating strong performance in advertising revenue.
- Strong User Growth: The platform's global monthly active users increased by 11% year-over-year to 631 million, marking the tenth consecutive quarter of double-digit user expansion, suggesting a recovery in competitiveness against Meta, particularly driven by investments in AI.
- Positive Market Outlook: Pinterest expects Q2 revenue to range between $1.13 billion and $1.15 billion, representing a year-over-year growth of 14% to 16%, which exceeds market expectations of $1.12 billion, demonstrating management's confidence in future growth.
- Increased Investor Support: The company recently secured a $1 billion strategic investment from activist investor Elliot, which backs its AI spending and monetization plans, further bolstering market confidence in its future development.
See More
Pinterest Q1 Earnings Beat Expectations, Shares Surge
- Earnings Surprise: Pinterest reported adjusted earnings per share of 27 cents for Q1, exceeding the expected 23 cents, with revenue hitting $1.01 billion, surpassing the $966 million forecast, indicating robust market performance.
- Significant User Growth: The global monthly active users increased by 11% year-over-year to 631 million, aligning with analyst estimates, suggesting a growing user base that will support future advertising revenue growth.
- Strong EBIDTA Performance: The adjusted EBIDTA for Q1 was $207 million, exceeding the $176 million expected by analysts, reflecting improvements in cost control and operational efficiency, which bolstered investor confidence.
- Strategic Acquisition Execution: Pinterest completed its acquisition of tvScientific for approximately $465.1 million, aimed at enhancing its capabilities in connected TV advertising analytics, thereby improving ad effectiveness and strengthening market competitiveness.
See More
