BlackBerry Upgraded to Buy with $12 Target Amid AI Software Growth
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 16 2026
0mins
Source: seekingalpha
BlackBerry Ltd's stock rose by 5.09% as it crossed above the 20-day SMA, reflecting positive investor sentiment.
Stifel has initiated coverage of BlackBerry with a buy rating and a price target of $12, indicating a 36% upside potential. This upgrade is based on the company's strategic positioning as a key AI software supplier, partnering with industry leaders like NVIDIA and Qualcomm. Analysts highlighted BlackBerry's transformation into a critical software provider across various sectors, including automotive and healthcare, which is expected to drive future growth and stock price appreciation.
The upgrade comes as BlackBerry prepares to report its Q1 earnings, with expectations of improved revenue and profitability. The company's unique software platform is seen as irreplaceable, further solidifying its competitive advantage in the market.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy BB?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on BB
Wall Street analysts forecast BB stock price to fall
4 Analyst Rating
1 Buy
3 Hold
0 Sell
Hold
Current: 11.380
Low
4.50
Averages
5.03
High
6.00
Current: 11.380
Low
4.50
Averages
5.03
High
6.00
About BB
BlackBerry Limited is a Canada-based company, which provides enterprises and governments the intelligent software and services. The Company delivers operational resiliency with the certified product portfolio for mobile fortification, mission-critical communications, and critical events management. It operates in three segments: QNX, Secure Communications, and Licensing. The QNX segment consists of the QNX business, BlackBerry Certicom, and BlackBerry Radar. The Secure Communications segment consists of BlackBerry UEM solutions, BlackBerry AtHoc, and BlackBerry SecuSUITE. Its endpoint management platform includes BlackBerry UEM, BlackBerry Dynamics, BlackBerry Workspaces solutions, and BlackBerry Messenger (BBM) Enterprise. The Licensing segment consists of the Company’s intellectual property arrangements and settlement awards. Its BlackBerry Radar is a family of asset monitoring and telematics solutions for the transportation and logistics industry.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
GraniteShares Launches 2x Leveraged ETFs for BlackBerry and Everpure
- New ETF Launch: GraniteShares has introduced the GraniteShares 2x Long BlackBerry Daily ETF (BBUL) and GraniteShares 2x Long P Daily ETF (PUL), both aiming for 200% daily returns based on the price changes of BlackBerry and Everpure stocks, providing investors with new trading tools.
- Simplified Trading Process: Investors can buy and sell these ETFs through standard brokerage accounts without needing a margin account or options approval, thereby lowering the trading barrier and attracting more short-term traders.
- Market Demand Response: Will Rhind, founder of GraniteShares, noted that the demand for simple and efficient short-term trading tools has driven the launch of these ETFs, reflecting the rapid growth trend of leveraged single-stock ETFs in the market.
- Asset Management Scale: As of July 6, 2026, GraniteShares manages a total of $13.205 billion in assets, demonstrating its market leadership in leveraged single-stock ETFs and further solidifying its influence among investors.
See More
GraniteShares Launches 2x Leveraged ETFs for BlackBerry and Everpure
- New ETF Launch: GraniteShares has introduced the GraniteShares 2x Long BlackBerry Daily ETF (BBUL) and GraniteShares 2x Long P Daily ETF (PUL), both aiming to deliver 200% of the daily price change of BlackBerry and Everpure stocks, catering to investors' demand for high-leverage investment tools.
- Simplified Trading Process: The new ETFs allow investors to trade through a single ticker without the need for margin accounts or options approval, thereby lowering the investment barrier and expected to attract more short-term traders.
- Market Positioning Advantage: With $13.205 billion in assets under management, GraniteShares solidifies its leading position in the leveraged single-stock ETF market with the launch of these new products, addressing the demand for short-term high returns.
- Risk Disclosure and Investor Education: While the new ETFs offer high-leverage returns, the daily reset of leverage and compounding effects may lead to returns that differ from the underlying stock's actual performance over longer periods, prompting GraniteShares to emphasize the need for investors to possess adequate risk awareness and monitoring capabilities.
See More
Intel, AMD, and BlackBerry Stocks Hit Record Highs
- Intel's Stock Surge: Intel's stock reached an all-time high of $142.34, driven by domestic chip investments, with Cantor Fitzgerald raising its price target from $90 to $150, indicating the market's underestimation of its competitive position in data center processors.
- AMD's Strong Performance: AMD's stock hit $584.73, nearing a $1 trillion market cap, as Wells Fargo raised its price target from $505 to $615, forecasting CPU revenue of about $16 billion in 2026, reflecting ongoing growth in enterprise AI adoption.
- BlackBerry's Successful Transformation: BlackBerry's stock rose to a nearly six-year high of $12.93, benefiting from its transformation into a cybersecurity and industrial software provider, with Q1 revenue surging 26% year-on-year to $152.9 million, showcasing significant restructuring progress.
- Shift in Market Sentiment: As Intel, AMD, and BlackBerry stocks climbed, investor focus on the hardware and software needs for robotics, autonomous systems, and edge computing increased, with retail sentiment shifting to 'bullish' across the board.
See More
SLS, BB, and OUST Stocks Surge on Positive Catalysts
- SLS Stock Surge: Sellas Life Sciences' stock soared over 24% at Monday's close, reaching a 52-week high of $15.67, as investors anticipate the Phase 3 REGAL trial results for its acute myeloid leukemia (AML) immunotherapy, indicating strong market confidence and future growth potential.
- BB Stock Rise: BlackBerry's shares increased by more than 9% following strong Q1 2027 earnings, with multiple Wall Street analysts raising price targets, projecting full-year revenues between $594 million and $621 million, suggesting the company is transitioning from a turnaround phase to revenue growth.
- OUST Stock Rally: Ouster's stock jumped over 28% to an annual high of $54.49, driven by retail traders' optimism about growth opportunities in physical AI and robotics, particularly after the launch of the Rev8 digital lidar platform.
- Market Sentiment Shift: The sentiment for all three companies on Stocktwits shifted from 'bullish' to 'extremely bullish', with 74% of SLS respondents expecting the stock to reach $25 or higher within 12 months, reflecting strong investor confidence in future growth.
See More
NASDAQ 100 Pre-Market Indicator Rises Significantly
- Market Indicator Surge: The NASDAQ 100 Pre-Market Indicator increased by 244.55 points to 29,362.79, indicating a positive shift in market sentiment that may attract more investor interest in tech stocks.
- Active Stock Performance: NN, Inc. (NNBR) rose by $1.31 to $4.07 with a trading volume of 39,045,126 shares, currently at 67.83% of its target price, reflecting market confidence in its future performance.
- Other Stock Movements: Comcast Corporation (CMCSA) increased by $5.38 to $28.55 with 7,275,313 shares traded, currently at 89.22% of its target price, suggesting optimistic expectations from investors regarding its growth potential.
- Bitcoin ETF Performance: iShares Bitcoin Trust ETF (IBIT) gained $0.35 to $34.20, representing a 4.14% increase from its 52-week low, highlighting ongoing market interest and investment enthusiasm in cryptocurrencies.
See More
RBC and CIBC Raise BlackBerry Price Targets Following Strong Quarter
- Price Target Doubling: RBC's Paul Treiber raised BlackBerry's price target from $4.50 to $9 while maintaining a 'Sector Perform' rating, indicating that the company is transitioning from a turnaround phase to one characterized by revenue growth, although investors are still looking for faster expansion to drive shares higher.
- Excellent Quarterly Performance: CIBC increased its price target from $10 to $13 and reiterated its 'Outperform' rating, noting that both of BlackBerry's primary operating segments exceeded expectations during a typically slower seasonal period, with expectations for a meaningful acceleration in the company's growth trajectory this fiscal year.
- Improved Profitability: Canaccord raised its price target from $8.20 to $10.30 while maintaining a 'Hold' rating, highlighting that profitability improvements stood out during the quarter, with operating leverage developing more quickly than anticipated, despite management's relatively conservative full-year guidance.
- Bullish Retail Sentiment: On Stocktwits, retail sentiment around BlackBerry remains in 'bullish' territory, with a 209% increase in message volume over the past week, as users express optimism about the company's future, contributing to a 200% year-to-date stock surge.
See More
GraniteShares Launches 2x Leveraged ETFs for BlackBerry and Everpure
- New ETF Launch: GraniteShares has introduced the GraniteShares 2x Long BlackBerry Daily ETF (BBUL) and GraniteShares 2x Long P Daily ETF (PUL), both aiming for 200% daily returns based on the price changes of BlackBerry and Everpure stocks, providing investors with new trading tools.
- Simplified Trading Process: Investors can buy and sell these ETFs through standard brokerage accounts without needing a margin account or options approval, thereby lowering the trading barrier and attracting more short-term traders.
- Market Demand Response: Will Rhind, founder of GraniteShares, noted that the demand for simple and efficient short-term trading tools has driven the launch of these ETFs, reflecting the rapid growth trend of leveraged single-stock ETFs in the market.
- Asset Management Scale: As of July 6, 2026, GraniteShares manages a total of $13.205 billion in assets, demonstrating its market leadership in leveraged single-stock ETFs and further solidifying its influence among investors.
See More
GraniteShares Launches 2x Leveraged ETFs for BlackBerry and Everpure
- New ETF Launch: GraniteShares has introduced the GraniteShares 2x Long BlackBerry Daily ETF (BBUL) and GraniteShares 2x Long P Daily ETF (PUL), both aiming to deliver 200% of the daily price change of BlackBerry and Everpure stocks, catering to investors' demand for high-leverage investment tools.
- Simplified Trading Process: The new ETFs allow investors to trade through a single ticker without the need for margin accounts or options approval, thereby lowering the investment barrier and expected to attract more short-term traders.
- Market Positioning Advantage: With $13.205 billion in assets under management, GraniteShares solidifies its leading position in the leveraged single-stock ETF market with the launch of these new products, addressing the demand for short-term high returns.
- Risk Disclosure and Investor Education: While the new ETFs offer high-leverage returns, the daily reset of leverage and compounding effects may lead to returns that differ from the underlying stock's actual performance over longer periods, prompting GraniteShares to emphasize the need for investors to possess adequate risk awareness and monitoring capabilities.
See More
Intel, AMD, and BlackBerry Stocks Hit Record Highs
- Intel's Stock Surge: Intel's stock reached an all-time high of $142.34, driven by domestic chip investments, with Cantor Fitzgerald raising its price target from $90 to $150, indicating the market's underestimation of its competitive position in data center processors.
- AMD's Strong Performance: AMD's stock hit $584.73, nearing a $1 trillion market cap, as Wells Fargo raised its price target from $505 to $615, forecasting CPU revenue of about $16 billion in 2026, reflecting ongoing growth in enterprise AI adoption.
- BlackBerry's Successful Transformation: BlackBerry's stock rose to a nearly six-year high of $12.93, benefiting from its transformation into a cybersecurity and industrial software provider, with Q1 revenue surging 26% year-on-year to $152.9 million, showcasing significant restructuring progress.
- Shift in Market Sentiment: As Intel, AMD, and BlackBerry stocks climbed, investor focus on the hardware and software needs for robotics, autonomous systems, and edge computing increased, with retail sentiment shifting to 'bullish' across the board.
See More
SLS, BB, and OUST Stocks Surge on Positive Catalysts
- SLS Stock Surge: Sellas Life Sciences' stock soared over 24% at Monday's close, reaching a 52-week high of $15.67, as investors anticipate the Phase 3 REGAL trial results for its acute myeloid leukemia (AML) immunotherapy, indicating strong market confidence and future growth potential.
- BB Stock Rise: BlackBerry's shares increased by more than 9% following strong Q1 2027 earnings, with multiple Wall Street analysts raising price targets, projecting full-year revenues between $594 million and $621 million, suggesting the company is transitioning from a turnaround phase to revenue growth.
- OUST Stock Rally: Ouster's stock jumped over 28% to an annual high of $54.49, driven by retail traders' optimism about growth opportunities in physical AI and robotics, particularly after the launch of the Rev8 digital lidar platform.
- Market Sentiment Shift: The sentiment for all three companies on Stocktwits shifted from 'bullish' to 'extremely bullish', with 74% of SLS respondents expecting the stock to reach $25 or higher within 12 months, reflecting strong investor confidence in future growth.
See More
NASDAQ 100 Pre-Market Indicator Rises Significantly
- Market Indicator Surge: The NASDAQ 100 Pre-Market Indicator increased by 244.55 points to 29,362.79, indicating a positive shift in market sentiment that may attract more investor interest in tech stocks.
- Active Stock Performance: NN, Inc. (NNBR) rose by $1.31 to $4.07 with a trading volume of 39,045,126 shares, currently at 67.83% of its target price, reflecting market confidence in its future performance.
- Other Stock Movements: Comcast Corporation (CMCSA) increased by $5.38 to $28.55 with 7,275,313 shares traded, currently at 89.22% of its target price, suggesting optimistic expectations from investors regarding its growth potential.
- Bitcoin ETF Performance: iShares Bitcoin Trust ETF (IBIT) gained $0.35 to $34.20, representing a 4.14% increase from its 52-week low, highlighting ongoing market interest and investment enthusiasm in cryptocurrencies.
See More
RBC and CIBC Raise BlackBerry Price Targets Following Strong Quarter
- Price Target Doubling: RBC's Paul Treiber raised BlackBerry's price target from $4.50 to $9 while maintaining a 'Sector Perform' rating, indicating that the company is transitioning from a turnaround phase to one characterized by revenue growth, although investors are still looking for faster expansion to drive shares higher.
- Excellent Quarterly Performance: CIBC increased its price target from $10 to $13 and reiterated its 'Outperform' rating, noting that both of BlackBerry's primary operating segments exceeded expectations during a typically slower seasonal period, with expectations for a meaningful acceleration in the company's growth trajectory this fiscal year.
- Improved Profitability: Canaccord raised its price target from $8.20 to $10.30 while maintaining a 'Hold' rating, highlighting that profitability improvements stood out during the quarter, with operating leverage developing more quickly than anticipated, despite management's relatively conservative full-year guidance.
- Bullish Retail Sentiment: On Stocktwits, retail sentiment around BlackBerry remains in 'bullish' territory, with a 209% increase in message volume over the past week, as users express optimism about the company's future, contributing to a 200% year-to-date stock surge.
See More
