Affirm partners with Google to enhance payment options
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 21 2024
0mins
Source: NASDAQ.COM
Affirm Holdings Inc. (AFRM) saw its stock rise by 5.05% as it crossed above the 5-day SMA, reflecting positive market sentiment.
The company announced a partnership with Google to integrate its payment options into Google Search and the Gemini app, which is set to enhance user payment experiences and expand market reach. This collaboration includes a real-time eligibility check for users selecting Affirm at checkout, aiming to boost transaction transparency and consumer trust. The market reacted positively to this news, contributing to the stock's upward movement.
This partnership is expected to strengthen Affirm's position in the payment processing market, potentially leading to increased transaction volumes and consumer engagement, which could further enhance the company's growth prospects.
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Analyst Views on AFRM
Wall Street analysts forecast AFRM stock price to rise
22 Analyst Rating
17 Buy
5 Hold
0 Sell
Strong Buy
Current: 73.000
Low
65.00
Averages
87.72
High
107.00
Current: 73.000
Low
65.00
Averages
87.72
High
107.00
About AFRM
Affirm Holdings, Inc. provides consumers with an alternative to traditional payment options. The Company is engaged in building a payment network. Its platform comprises three core elements: point-of-sale payment solutions for consumers, merchant commerce solutions, and a consumer-focused app. Its Affirm App and Website provide tailored offers from merchants based on consumers' preferences. Consumers can apply at affirm.com or via the Affirm App and, upon approval, receive a single-use virtual card to use online or in-store. Its Affirm Card allows consumers to link a bank account to pay in full, or apply to pay overtime through the Affirm App. It offers users an in-app post-purchase feature that allows them to instantly apply to convert any eligible debit transaction into an installment loan. Through the Affirm app and in partnership with Cross River Bank, it offers a savings account, with no minimum deposit requirements or fees.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Improved Financials: In the first quarter, Klarna's revenue surged 44% year-over-year, with adjusted operating income rising from $3 million to $68 million, and net income flipping from a $99 million loss to a $1 million profit, showcasing significant progress in diversifying revenue streams.
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See More
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- TPU Sales Outlook: Google plans to start delivering its custom AI chips to external customers in the second half of 2026, which could significantly enhance the company's profitability, although investors are still focused on details regarding sales models and margins.
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- TPU Sales Outlook: Google plans to start delivering its custom AI chips, TPUs, to external customers in the second half of 2026, presenting a potentially lucrative new revenue stream, although investors remain uncertain about the specifics of this model and its market impact.
See More
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- Changing Consumer Behavior: A growing number of consumers are opting for buy now, pay later options for large purchases, which not only transforms traditional shopping habits but also drives sales growth for retailers, further propelling industry expansion.
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