Vivid Seats Releases Inaugural 2025 MLB Fan Loyalty Report
MLB Fan Loyalty Report: Vivid Seats released its 2025 MLB Fan Loyalty Report, revealing that 32% of Americans are eager to attend an in-person MLB game this year, with ticket prices increasing as fan demand rises. The Los Angeles Dodgers and Detroit Tigers are highlighted as the top trending teams for ticket sales.
Fan Engagement and Travel Trends: The report also indicates that the Dodgers and Yankees have the most dedicated fanbases, with significant attendance at away games, while fans are traveling the farthest to see the Boston Red Sox. Additionally, Vivid Seats is promoting its app features, including a trivia game for discounts on tickets.
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Vivid Seats Upgrades Mobile App to Enhance User Experience
- Interactive Map Discovery: Vivid Seats introduces a new interactive map feature that allows users to browse nearby events in real-time, enhancing the convenience of exploring local activities and increasing platform attractiveness and user retention.
- Enhanced Seat Preview: By providing hyper-realistic, venue-specific visuals, users can clearly understand their view before purchasing tickets, significantly improving decision-making transparency and user satisfaction.
- Personalized Recommendations: Users can connect their Spotify accounts to receive concert recommendations based on their music preferences, enhancing the personalized experience and further increasing user engagement and loyalty.
- Price Transparency: Vivid Seats offers a Lowest Price Guarantee and All-in Pricing, ensuring users are fully aware of all costs when purchasing tickets, boosting purchase confidence and driving sales growth.
SeatGeek Partners with Google to Enhance Ticketing Search Experience
- Innovative Partnership: SeatGeek's role as a pilot partner in Google's next-gen agentic search allows its event listings to be fully understood by Google's AI systems, enhancing user convenience in discovering and booking events, marking a significant advancement in the ticketing industry.
- Market Advantage: Internal analysis indicates that SeatGeek appears more frequently in AI search outputs compared to other major ticketing platforms, showcasing the effectiveness of its investments in content and structured data, thereby strengthening its competitive position.
- Multi-Channel Integration: Google's agentic model enables not just searching but also executing multi-step tasks, and SeatGeek's participation ensures that rightsholders' events are accurately represented during user searches, enhancing user experience and satisfaction.
- Future Development: SeatGeek's integration with Google complements its user-generated content initiatives and multimodal search experiments, with plans to expand its AI discoverability features by 2026, driving smarter and more personalized event discovery.
Purchase Event Tickets to Accumulate United Miles: Vivid Seats Partners with United Airlines
Strategic Collaboration: Vivid Seats has partnered with United Airlines to allow MileagePlus members to earn miles on live event ticket purchases through Vivid Seats.
Earning Miles: Members can earn two miles per dollar spent on tickets, with additional miles available for United credit cardholders, ranging from three to five miles per dollar depending on the card type.
Enhanced Customer Experience: The collaboration includes personalized content through United's Kinective Media, enhancing the travel experience with Vivid Seats media featured in inflight entertainment.
Company Background: Vivid Seats, founded in 2001, is a leading online ticket marketplace focused on connecting fans with live events and has been recognized for its customer service.
Canaccord Genuity Keeps Hold Rating on Vivid Seats, Reduces Price Target to $12
Real-time Intelligence: Benzinga Pro offers the fastest news alerts for traders to stay updated on market movements.
Exclusive Content: Subscribers gain access to unique stories and insights generated by Benzinga reporters.
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Market Winning Tools: The platform provides essential tools and information to help traders succeed in the stock market.
Live Nation Remains Optimistic for Next Year Despite Sales Falling Short, Thanks to Stadiums and International Shows
Concert Demand Outlook: Live Nation Entertainment Inc. anticipates strong concert demand continuing into next year, driven by international shows and larger venue performances.
Third-Quarter Sales Performance: Despite the positive outlook, the company's third-quarter sales fell short of Wall Street expectations.
October Ticket Sales: Ticket sales in October are reportedly ahead of last year, with expectations for increased attendance in the fourth quarter across various venues.
Margin Expectations: Live Nation expects its profit margins to remain consistent with the previous year.
Vivid Seats Introduces New Price Guarantee Initiative
New Pricing Initiative: Vivid Seats has launched a Lowest Price Guarantee program to attract new customers, allowing fans to purchase tickets at the best available price and match lower prices found on competitor sites.
Customer Incentives: If a customer finds a lower ticket price elsewhere, Vivid Seats will match it and provide 115% of the price difference as site credit.
Marketing Campaign: The company is partnering with ESPN for a national marketing campaign to promote the new pricing initiative, reinforcing its commitment to providing value to live event fans.
Stock Performance: Despite the new initiative, Vivid Seats' shares have seen a decline of 1.6% in recent trading and over 20% in the past six weeks, with earnings expected to be reported in early November.
Vivid Seats Upgrades Mobile App to Enhance User Experience
- Interactive Map Discovery: Vivid Seats introduces a new interactive map feature that allows users to browse nearby events in real-time, enhancing the convenience of exploring local activities and increasing platform attractiveness and user retention.
- Enhanced Seat Preview: By providing hyper-realistic, venue-specific visuals, users can clearly understand their view before purchasing tickets, significantly improving decision-making transparency and user satisfaction.
- Personalized Recommendations: Users can connect their Spotify accounts to receive concert recommendations based on their music preferences, enhancing the personalized experience and further increasing user engagement and loyalty.
- Price Transparency: Vivid Seats offers a Lowest Price Guarantee and All-in Pricing, ensuring users are fully aware of all costs when purchasing tickets, boosting purchase confidence and driving sales growth.
SeatGeek Partners with Google to Enhance Ticketing Search Experience
- Innovative Partnership: SeatGeek's role as a pilot partner in Google's next-gen agentic search allows its event listings to be fully understood by Google's AI systems, enhancing user convenience in discovering and booking events, marking a significant advancement in the ticketing industry.
- Market Advantage: Internal analysis indicates that SeatGeek appears more frequently in AI search outputs compared to other major ticketing platforms, showcasing the effectiveness of its investments in content and structured data, thereby strengthening its competitive position.
- Multi-Channel Integration: Google's agentic model enables not just searching but also executing multi-step tasks, and SeatGeek's participation ensures that rightsholders' events are accurately represented during user searches, enhancing user experience and satisfaction.
- Future Development: SeatGeek's integration with Google complements its user-generated content initiatives and multimodal search experiments, with plans to expand its AI discoverability features by 2026, driving smarter and more personalized event discovery.
Purchase Event Tickets to Accumulate United Miles: Vivid Seats Partners with United Airlines
Strategic Collaboration: Vivid Seats has partnered with United Airlines to allow MileagePlus members to earn miles on live event ticket purchases through Vivid Seats.
Earning Miles: Members can earn two miles per dollar spent on tickets, with additional miles available for United credit cardholders, ranging from three to five miles per dollar depending on the card type.
Enhanced Customer Experience: The collaboration includes personalized content through United's Kinective Media, enhancing the travel experience with Vivid Seats media featured in inflight entertainment.
Company Background: Vivid Seats, founded in 2001, is a leading online ticket marketplace focused on connecting fans with live events and has been recognized for its customer service.
Canaccord Genuity Keeps Hold Rating on Vivid Seats, Reduces Price Target to $12
Real-time Intelligence: Benzinga Pro offers the fastest news alerts for traders to stay updated on market movements.
Exclusive Content: Subscribers gain access to unique stories and insights generated by Benzinga reporters.
Community of Traders: Over 10,000 serious traders are part of the Benzinga Pro community, enhancing their trading strategies.
Market Winning Tools: The platform provides essential tools and information to help traders succeed in the stock market.
Live Nation Remains Optimistic for Next Year Despite Sales Falling Short, Thanks to Stadiums and International Shows
Concert Demand Outlook: Live Nation Entertainment Inc. anticipates strong concert demand continuing into next year, driven by international shows and larger venue performances.
Third-Quarter Sales Performance: Despite the positive outlook, the company's third-quarter sales fell short of Wall Street expectations.
October Ticket Sales: Ticket sales in October are reportedly ahead of last year, with expectations for increased attendance in the fourth quarter across various venues.
Margin Expectations: Live Nation expects its profit margins to remain consistent with the previous year.
Vivid Seats Introduces New Price Guarantee Initiative
New Pricing Initiative: Vivid Seats has launched a Lowest Price Guarantee program to attract new customers, allowing fans to purchase tickets at the best available price and match lower prices found on competitor sites.
Customer Incentives: If a customer finds a lower ticket price elsewhere, Vivid Seats will match it and provide 115% of the price difference as site credit.
Marketing Campaign: The company is partnering with ESPN for a national marketing campaign to promote the new pricing initiative, reinforcing its commitment to providing value to live event fans.
Stock Performance: Despite the new initiative, Vivid Seats' shares have seen a decline of 1.6% in recent trading and over 20% in the past six weeks, with earnings expected to be reported in early November.
