U.S. Stocks Mostly Higher, Nasdaq Up Over 1%
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 09 2026
0mins
Should l Buy HIMS?
Source: Benzinga
- Nasdaq Performance: The Nasdaq Composite rose by 1.15% to 23,295.01 on Monday, indicating strong performance in technology stocks and reflecting increased investor confidence in the tech sector.
- Dow Jones Decline: The Dow Jones Industrial Average fell slightly by 0.07% to 50,078.58, suggesting a relative weakness in traditional sectors, which may affect overall market sentiment.
- Sally Beauty Earnings Beat: Sally Beauty Holdings Inc (NYSE:SBH) reported an adjusted EPS of 48 cents for Q1, surpassing market expectations of 46 cents, with quarterly sales of $943.168 million exceeding the anticipated $940.150 million, demonstrating the company's resilience in a competitive market.
- Commodity Market Movements: On Monday, oil prices increased by 0.8% to $64.05, gold rose by 2.2% to $5,088.80, and silver surged by 7.9% to $82.94, reflecting heightened demand for safe-haven assets, which could influence future investment strategies.
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Analyst Views on HIMS
Wall Street analysts forecast HIMS stock price to rise
12 Analyst Rating
3 Buy
6 Hold
3 Sell
Hold
Current: 18.780
Low
16.50
Averages
32.95
High
60.00
Current: 18.780
Low
16.50
Averages
32.95
High
60.00
About HIMS
Hims & Hers Health, Inc. provides a consumer-first platform, which helps customers to fulfill their health and wellness needs. Its platform includes access to a provider network, a clinically focused electronic medical record system, digital prescriptions, cloud pharmacy fulfillment, and personalization capabilities. Its digital platform enables access to treatments for a range of chronic conditions, including those related to sexual health, hair loss, dermatology, mental health, and weight loss. It connects patients to licensed healthcare professionals who can prescribe medications when appropriate and prescriptions are fulfilled online through licensed pharmacies on a subscription basis. It also offers access to a range of health and wellness products designed to meet individual needs, which can include curated prescription and non-prescription products. Through its mobile applications, consumers can access a range of educational programs, wellness content, and other services.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Subscription Program Launch: Novo Nordisk has introduced a multi-month subscription program for its Wegovy obesity drug, aiming to provide cash-paying patients with lower, predictable monthly prices, with potential annual savings of up to $1,200.
- Flexible Options: Patients can choose from three, six, or twelve-month subscriptions, with lower monthly fees for both the injection and the newly launched pill, priced at $329 for three months, $299 for six months, and $249 for twelve months for the injection.
- Competitive Market Pressure: Following the explosive uptake of Novo's pill since its U.S. launch in January, it is set to face competition from Eli Lilly's upcoming oral GLP-1, which currently holds a 60% market share in the U.S.
- Patient Support Strategy: Novo emphasizes that the subscription program not only aids patients in starting therapy but also helps them manage pricing fluctuations during treatment, aiming to enhance long-term adherence to obesity treatment.
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- Subscription Program Launch: Novo Nordisk launched a multi-month subscription program for its Wegovy obesity drug on Tuesday, aiming to provide cash-paying patients with lower and more predictable monthly prices, thereby enhancing patient adherence to therapy.
- Pricing and Savings: The three-month subscription for the injection is priced at $329 per month, saving patients $240 annually, while the 12-month plan drops to $249 per month, allowing for savings of up to $1,200 per year, significantly easing the financial burden on patients.
- Market Competition Pressure: As Novo's Wegovy drug experiences rapid uptake in the U.S. market, it is expected to face competition from an upcoming oral GLP-1 from Eli Lilly, which currently holds about 60% of the GLP-1 market share compared to Novo's 39%.
- Patient Flexibility: Patients can opt out of the subscription while active, and Novo aims to help patients feel more comfortable managing obesity treatment in the long term, although the program is not yet available on its NovoCare platform.
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- Increased Medication Accessibility: Hims & Hers Health Inc. announced a collaboration with Novo Nordisk to make FDA-approved GLP-1 medications like Wegovy and Ozempic more accessible, potentially aiding eligible customers in losing up to 20% of their body weight, thereby significantly improving their health outcomes.
- Diverse Dosage Options: The newly launched Wegovy medications include various dosage options such as injections of 0.25 mg, 0.5 mg, 1 mg, 1.7 mg, and 2.4 mg, along with oral medications in 1.5 mg, 4 mg, 9 mg, and 25 mg strengths, catering to different customer needs and enhancing market competitiveness.
- Membership Program Launch: The company has introduced a new weight loss membership program that offers 24/7 access to healthcare providers, personalized nutrition guidance, and peer support, with an initial cost of $39 for the first month and $149 thereafter, aimed at increasing customer success rates in weight loss through comprehensive support.
- Transparent Pricing: Medication prices start at $149 per month, and customers can utilize HSA and FSA plans to cover medication costs, enhancing payment flexibility and attracting more potential users to join the membership program.
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- Diverse Drug Dosing: HIMS has launched Wegovy with injection doses of 0.25 mg, 0.5 mg, 1 mg, 1.7 mg, and 2.4 mg, with a 7.2 mg dose to follow, aiming to cater to various patient needs and enhance market competitiveness.
- Innovative Membership Service: The new weight-loss membership starts at $39 for the first month and $149 thereafter, offering 24/7 medical support and personalized nutrition guidance, which is designed to increase customer retention and create a sustainable revenue stream.
- Legal Dispute Resolution: Following Novo Nordisk's withdrawal of its patent infringement lawsuit against HIMS, a partnership was formed allowing HIMS to offer FDA-approved Wegovy and Ozempic at lower self-pay prices, demonstrating the company's adaptability in compliance and market strategy.
- Market Reaction Analysis: Despite HIMS stock declining approximately 37% year-to-date, the collaboration with NVO may improve its market perception, although retail investor sentiment remains bearish, indicating cautious outlooks on future performance.
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- Product Launch: Hims & Hers Health has commenced sales of Novo Nordisk's GLP-1 medications Wegovy and Ozempic, offering all injectable strengths and the Wegovy pill, which is expected to significantly enhance the company's competitiveness in the weight loss and diabetes treatment markets.
- Membership Service Introduction: The company has launched a new weight loss membership service that provides 24/7 access to providers, personalized nutrition guidance, and clinical check-ins, with an introductory fee of $39 for the first month and $149 thereafter, aimed at increasing customer loyalty and revenue through value-added services.
- Pricing Strategy: The Wegovy injection is priced at $199 per month, with the pill at $149, while Ozempic also starts at $199 per month; this pricing strategy is designed to help the company achieve profitability in a high-demand market.
- Legal Dispute Resolution: Hims & Hers has resolved its dispute with Novo Nordisk, allowing the former to sell compounded versions of semaglutide under very limited circumstances, providing the company with more flexibility to meet market demands.
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- Increased Medication Access: Hims & Hers, in collaboration with Novo Nordisk, has launched a range of FDA-approved GLP-1 medications, including the only weight loss pill Wegovy®, enabling eligible customers to access these treatments at more affordable prices, which is expected to significantly enhance their health management capabilities.
- Weight Loss Potential: Eligible customers can lose up to 20% of their body weight using Wegovy® under clinical guidance, which, combined with diet and exercise, is anticipated to improve overall health outcomes and strengthen brand loyalty among users.
- New Membership Program: Hims & Hers has introduced a new weight loss membership plan that includes comprehensive support services such as 24/7 direct access to providers and personalized nutrition guidance, with an initial fee of $39 for the first month and $149 thereafter, aimed at increasing customer success rates through ongoing support.
- Market Leadership: This expansion positions Hims & Hers as the largest global consumer health platform offering affordable access to FDA-approved medications, further solidifying its leadership in the health management sector and driving future business growth.
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