THOR Industries Stock Drops 27%: Investment Risks and Opportunities
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 23 2026
0mins
Source: Yahoo Finance
- Long-Term Revenue Growth Disappoints: THOR Industries has experienced a weak compounded annual growth rate of only 1.4% in sales over the past five years, which is below industry standards and indicates a lack of sustained growth that could deter potential investors.
- Declining EPS: Despite revenue growth, THOR Industries' earnings per share (EPS) have declined by 4.3% annually over the last five years, suggesting a decrease in profitability per share during expansion, which may weaken investor confidence.
- Falling ROIC: The company's return on invested capital (ROIC) has significantly decreased in recent years, reflecting fewer profitable growth opportunities, which could negatively impact stock price performance and market expectations.
- Unfavorable Market Outlook: With the stock currently trading at $75.50 and a forward P/E of 16.7, the potential upside appears limited compared to the risks, leading analysts to recommend exploring other stocks with better growth prospects instead.
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Analyst Views on THO
Wall Street analysts forecast THO stock price to rise
11 Analyst Rating
2 Buy
9 Hold
0 Sell
Hold
Current: 80.320
Low
97.00
Averages
108.43
High
115.00
Current: 80.320
Low
97.00
Averages
108.43
High
115.00
About THO
THOR Industries, Inc. is a manufacturer of recreational vehicles (RV). The Company manufactures a variety of RVs in the United States and Europe, and sells those vehicles, as well as related parts and accessories, primarily to independent, non-franchise dealers throughout the United States, Canada and Europe. Its segments include North American Towable Recreational Vehicles, North American Motorized Recreational Vehicles and European Recreational Vehicles. The North American Towable Recreational Vehicles segment consists of Airstream (towable), Jayco (towable), Keystone and KZ. The North American Motorized Recreational Vehicles segment consists of Airstream (motorized), Jayco (including Jayco motorized and Entegra Coach), Thor Motor Coach and the Tiffin Group. The European Recreational Vehicles segment consists of the EHG business. EHG manufactures motorized and towable recreational vehicles, including motorcaravans, campervans, urban vehicles and caravans.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
RV Industry Faces Challenges from High Gas Prices
- Demand Outlook Dim: Citi Research analyst James Hardiman indicates that RV retail demand is expected to remain at the bottom, leading to a downgrade of Winnebago (WGO) from Buy to Neutral and a reduction in estimates and price targets for Thor Industries (THO) due to a sluggish start anticipated for 2026.
- Margin-Focused Initiatives Showing Results: While Thor's integration of Heartland with Jayco and Winnebago's motorized segment have yielded early positive results, Keystone's travel trailer market share has deteriorated, and Winnebago's recovery in towables remains in its infancy.
- Sales Conversion Challenges: High gas prices and macroeconomic uncertainty are making it increasingly difficult for RV dealers to convert interest and traffic into sales, a trend unlikely to change until economic and geopolitical headwinds ease.
- Domestic Travel Potential: Despite challenges, the potential for increased domestic travel exists due to the U.S.'s 250th anniversary and high airfare, with KOA campground operators noting that camper nights are stabilizing and tracking roughly in line with last year.
See More
THOR Industries Stock Drops 27%: Investment Risks and Opportunities
- Long-Term Revenue Growth Disappoints: THOR Industries has experienced a weak compounded annual growth rate of only 1.4% in sales over the past five years, which is below industry standards and indicates a lack of sustained growth that could deter potential investors.
- Declining EPS: Despite revenue growth, THOR Industries' earnings per share (EPS) have declined by 4.3% annually over the last five years, suggesting a decrease in profitability per share during expansion, which may weaken investor confidence.
- Falling ROIC: The company's return on invested capital (ROIC) has significantly decreased in recent years, reflecting fewer profitable growth opportunities, which could negatively impact stock price performance and market expectations.
- Unfavorable Market Outlook: With the stock currently trading at $75.50 and a forward P/E of 16.7, the potential upside appears limited compared to the risks, leading analysts to recommend exploring other stocks with better growth prospects instead.
See More
Timucuan Asset Management Sells Shares of Thor Industries
- Share Sale Details: Timucuan Asset Management sold 47,996 shares of Thor Industries in Q1 2026, with an estimated transaction value of $4.89 million, indicating a slight reduction in the fund's stake in the company.
- Quarter-End Position Changes: As of March 31, 2026, the value of the position in Thor Industries decreased by $63.05 million, reflecting the impact of market volatility and trading activities, with the fund currently holding 2,551,474 shares valued at $203.84 million.
- Holding Proportion Analysis: Thor Industries represents 7.5% of Timucuan Asset Management's reportable AUM, making it the fifth-largest holding in the fund, highlighting its significance despite recent stock price declines.
- Market Performance Assessment: As of May 20, 2026, Thor Industries shares traded at $74.76, down 9.7% over the past year and underperforming the S&P 500 by 34 percentage points, reflecting the challenges the company faces in the current market environment.
See More
Timucuan Asset Management Reduces Stake in Thor Industries
- Share Reduction Details: Timucuan Asset Management sold 47,996 shares of Thor Industries in Q1 2026, with an estimated transaction value of $4.89 million, reflecting a $63.05 million decrease in the value of its position, indicating the impact of market volatility on its portfolio.
- Holding Proportion Analysis: At the end of the quarter, Thor Industries accounted for 7.5% of Timucuan's reportable AUM, highlighting the company's significance within the fund, even after the reduction, maintaining a relatively stable holding percentage.
- Market Performance Overview: As of May 20, 2026, Thor Industries shares traded at $74.76, down 9.7% over the past year and underperforming the S&P 500 by 34 percentage points, illustrating the challenges the company faces in the current market environment.
- Long-Term Investment Value: Despite trimming about 2% of its stake, Timucuan still holds nearly 5% of the outstanding shares, indicating confidence in Thor Industries as a long-term investment, with the company achieving a 14% annualized total return since 1990 and increasing dividends for 16 consecutive years, showcasing its competitive edge in the RV industry.
See More
THOR Industries Announces Q3 FY2026 Earnings Release Date
- Earnings Release Date: THOR Industries has announced that its fiscal 2026 third quarter earnings will be released on June 3, 2026, before the market opens, demonstrating the company's commitment to transparency and timely information dissemination.
- Information Dissemination: Concurrently with the earnings release, the company will publish a copy of the earnings report, a comprehensive Q&A document, and a slide presentation on its website, aimed at enhancing investor understanding and confidence in the company's performance.
- Company Background: THOR Industries is the world's largest manufacturer of recreational vehicles, owning multiple operating companies, which underscores its leadership position and market share in the industry.
- Forward-Looking Statements: The announcement includes forward-looking statements that highlight management's expectations and potential risks regarding future developments, reflecting the company's cautious approach to navigating market uncertainties.
See More
THOR Industries Sets Q3 FY2026 Earnings Release Date
- Earnings Release Date: THOR Industries has announced that its fiscal 2026 third quarter earnings will be released on June 3, 2026, before the market opens, reflecting the company's ongoing commitment to transparency and information disclosure.
- Information Dissemination: Concurrently with the earnings release, the company will publish a copy of the earnings report, a comprehensive Q&A document, and a slide presentation on its website, aimed at enhancing investor understanding and confidence in the company's financial health.
- Company Background: THOR Industries is the world's largest manufacturer of recreational vehicles, owning multiple operating companies, which underscores its leadership position and market share within the industry.
- Forward-Looking Statements: The release includes forward-looking statements that highlight management's expectations for future developments and associated risks, reminding investors to consider various factors that could impact the company's performance.
See More
RV Industry Faces Challenges from High Gas Prices
- Demand Outlook Dim: Citi Research analyst James Hardiman indicates that RV retail demand is expected to remain at the bottom, leading to a downgrade of Winnebago (WGO) from Buy to Neutral and a reduction in estimates and price targets for Thor Industries (THO) due to a sluggish start anticipated for 2026.
- Margin-Focused Initiatives Showing Results: While Thor's integration of Heartland with Jayco and Winnebago's motorized segment have yielded early positive results, Keystone's travel trailer market share has deteriorated, and Winnebago's recovery in towables remains in its infancy.
- Sales Conversion Challenges: High gas prices and macroeconomic uncertainty are making it increasingly difficult for RV dealers to convert interest and traffic into sales, a trend unlikely to change until economic and geopolitical headwinds ease.
- Domestic Travel Potential: Despite challenges, the potential for increased domestic travel exists due to the U.S.'s 250th anniversary and high airfare, with KOA campground operators noting that camper nights are stabilizing and tracking roughly in line with last year.
See More
THOR Industries Stock Drops 27%: Investment Risks and Opportunities
- Long-Term Revenue Growth Disappoints: THOR Industries has experienced a weak compounded annual growth rate of only 1.4% in sales over the past five years, which is below industry standards and indicates a lack of sustained growth that could deter potential investors.
- Declining EPS: Despite revenue growth, THOR Industries' earnings per share (EPS) have declined by 4.3% annually over the last five years, suggesting a decrease in profitability per share during expansion, which may weaken investor confidence.
- Falling ROIC: The company's return on invested capital (ROIC) has significantly decreased in recent years, reflecting fewer profitable growth opportunities, which could negatively impact stock price performance and market expectations.
- Unfavorable Market Outlook: With the stock currently trading at $75.50 and a forward P/E of 16.7, the potential upside appears limited compared to the risks, leading analysts to recommend exploring other stocks with better growth prospects instead.
See More
Timucuan Asset Management Sells Shares of Thor Industries
- Share Sale Details: Timucuan Asset Management sold 47,996 shares of Thor Industries in Q1 2026, with an estimated transaction value of $4.89 million, indicating a slight reduction in the fund's stake in the company.
- Quarter-End Position Changes: As of March 31, 2026, the value of the position in Thor Industries decreased by $63.05 million, reflecting the impact of market volatility and trading activities, with the fund currently holding 2,551,474 shares valued at $203.84 million.
- Holding Proportion Analysis: Thor Industries represents 7.5% of Timucuan Asset Management's reportable AUM, making it the fifth-largest holding in the fund, highlighting its significance despite recent stock price declines.
- Market Performance Assessment: As of May 20, 2026, Thor Industries shares traded at $74.76, down 9.7% over the past year and underperforming the S&P 500 by 34 percentage points, reflecting the challenges the company faces in the current market environment.
See More
Timucuan Asset Management Reduces Stake in Thor Industries
- Share Reduction Details: Timucuan Asset Management sold 47,996 shares of Thor Industries in Q1 2026, with an estimated transaction value of $4.89 million, reflecting a $63.05 million decrease in the value of its position, indicating the impact of market volatility on its portfolio.
- Holding Proportion Analysis: At the end of the quarter, Thor Industries accounted for 7.5% of Timucuan's reportable AUM, highlighting the company's significance within the fund, even after the reduction, maintaining a relatively stable holding percentage.
- Market Performance Overview: As of May 20, 2026, Thor Industries shares traded at $74.76, down 9.7% over the past year and underperforming the S&P 500 by 34 percentage points, illustrating the challenges the company faces in the current market environment.
- Long-Term Investment Value: Despite trimming about 2% of its stake, Timucuan still holds nearly 5% of the outstanding shares, indicating confidence in Thor Industries as a long-term investment, with the company achieving a 14% annualized total return since 1990 and increasing dividends for 16 consecutive years, showcasing its competitive edge in the RV industry.
See More
THOR Industries Announces Q3 FY2026 Earnings Release Date
- Earnings Release Date: THOR Industries has announced that its fiscal 2026 third quarter earnings will be released on June 3, 2026, before the market opens, demonstrating the company's commitment to transparency and timely information dissemination.
- Information Dissemination: Concurrently with the earnings release, the company will publish a copy of the earnings report, a comprehensive Q&A document, and a slide presentation on its website, aimed at enhancing investor understanding and confidence in the company's performance.
- Company Background: THOR Industries is the world's largest manufacturer of recreational vehicles, owning multiple operating companies, which underscores its leadership position and market share in the industry.
- Forward-Looking Statements: The announcement includes forward-looking statements that highlight management's expectations and potential risks regarding future developments, reflecting the company's cautious approach to navigating market uncertainties.
See More
THOR Industries Sets Q3 FY2026 Earnings Release Date
- Earnings Release Date: THOR Industries has announced that its fiscal 2026 third quarter earnings will be released on June 3, 2026, before the market opens, reflecting the company's ongoing commitment to transparency and information disclosure.
- Information Dissemination: Concurrently with the earnings release, the company will publish a copy of the earnings report, a comprehensive Q&A document, and a slide presentation on its website, aimed at enhancing investor understanding and confidence in the company's financial health.
- Company Background: THOR Industries is the world's largest manufacturer of recreational vehicles, owning multiple operating companies, which underscores its leadership position and market share within the industry.
- Forward-Looking Statements: The release includes forward-looking statements that highlight management's expectations for future developments and associated risks, reminding investors to consider various factors that could impact the company's performance.
See More
