Strategies for Capitalizing on Current Tax-Loss Selling to Acquire Quality Stocks at a Discount
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 18 2025
0mins
Should l Buy PG?
Source: CNBC
Tax-Loss Harvesting: The annual tax-loss harvesting is underway, with advisors selling stocks at a loss to offset gains from earlier in the year, leading to significant market activity and potential distortions in stock valuations.
Opportunities in Quality Stocks: Despite the trend of selling off underperforming stocks, there may be opportunities to acquire quality companies at lower prices, particularly those with strong fundamentals and dividends, such as IBM and other "Dogs of the Dow."
Market Dynamics: The current market environment is characterized by forced selling due to tax reasons, which can create inefficiencies and present buying opportunities for disciplined investors looking for undervalued stocks.
Focus on Long-Term Value: Investors are encouraged to look beyond short-term market fluctuations and consider long-term potential in companies that are experiencing temporary setbacks, particularly those with solid financials and growth prospects in emerging sectors like AI.
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Analyst Views on PG
Wall Street analysts forecast PG stock price to rise
17 Analyst Rating
10 Buy
7 Hold
0 Sell
Moderate Buy
Current: 143.990
Low
150.00
Averages
164.50
High
180.00
Current: 143.990
Low
150.00
Averages
164.50
High
180.00
About PG
The Procter & Gamble Company is focused on providing branded consumer packaged goods to consumers across the world. The Company’s segments include Beauty, Grooming, Health Care, Fabric & Home Care and Baby, Feminine & Family Care. The Company’s products are sold in approximately 180 countries and territories primarily through mass merchandisers, e-commerce, including social commerce channels, grocery stores, membership club stores, drug stores, department stores, distributors, wholesalers, specialty beauty stores, including airport duty-free stores), high-frequency stores, pharmacies, electronics stores and professional channels. It also sells direct to individual consumers. It has operations in approximately 70 countries. It offers products under brands, such as Head & Shoulders, Herbal Essences, Pantene, Rejoice, Olay, Old Spice, Safeguard, Secret, SK-II, Braun, Gillette, Venus, Crest, Oral-B, Ariel, Downy, Gain, Tide, Always, Always Discreet, Tampax, Bounty and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Marketing Campaign Launch: The partnership will kick off this spring, with Luna appearing in recurring TV spots and digital content, aiming to showcase the effectiveness of Head & Shoulders during high-pressure moments, thereby attracting more consumer attention to scalp care.
- Brand History and Commitment: With a commitment to fighting dandruff since 1961, Head & Shoulders has established itself as the global leader in dandruff protection, serving over 1.3 billion users worldwide, further solidifying its market leadership position.
See More
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- Tech Stock Risk Warning: Jim Cramer has expressed concerns about the growth prospects of tech stocks, particularly AI companies, suggesting that the enthusiasm for ordinary chip and data center stocks is waning, which could expose investors to greater volatility risks.
- Market Performance Comparison: In 2026, the Nasdaq index has shown a notable decline due to the pullback in tech stocks, contrasting with the more balanced S&P 500, highlighting the importance of diversified investments to mitigate losses in any single market area.
- New AI Investment Directions: Cramer advises investors to focus on companies in traditional industries that actively deploy AI to enhance productivity and reduce costs, such as healthcare, logistics, and manufacturing, which may offer more stable investment returns.
- Preference for Blue-Chip Stocks: Cramer's recommended non-tech AI stocks include Procter & Gamble, Caterpillar, and Johnson & Johnson, which demonstrate stronger operational leverage in AI applications, making them suitable for maintaining investment durability amid market volatility.
See More
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- Market Warning: Cramer warns that the explosive growth of tech stocks over the past few years is nearing an end, particularly for ordinary chip and data center stocks, urging investors to be cautious of increasing market volatility amid regulatory and monetary policy shifts.
- Portfolio Diversification: He advises investors to focus on companies integrating AI into traditional industries such as logistics, manufacturing, and healthcare, as these firms enhance productivity and reduce costs, providing more robust investment opportunities in uncertain market conditions.
- AI Stock Picks: Cramer highlights non-tech AI stocks like Procter & Gamble (PG), Caterpillar (CAT), and Boeing (BA), suggesting these blue-chip stocks are currently more attractive than AI giants, having already experienced significant valuation expansion during the AI revolution.
- Future Outlook: While Cramer remains cautious about pure-play AI stocks, he still sees strong growth potential in Nvidia (NVDA), suggesting that investors can achieve multi-layered exposure to the AI value chain by pairing it with companies focused on workflow efficiency.
See More
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- Divergent Market Performance: The S&P 500 faced its fourth consecutive weekly decline, breaking below the 200-day moving average, indicating a less constructive environment with only 11 stocks rising, reflecting weakened investor confidence.
- Pepsi's Pricing Strategy: Pepsi plans to lower prices to gain market share, resulting in a 5% stock increase this year despite a 3% drop in the overall market, showcasing its unique market strategy and resilience.
- Consumer Goods Struggles: Major consumer companies like McDonald's, Walmart, Home Depot, and Procter & Gamble faced setbacks, suggesting a potential shift in spending patterns among low-income consumers that could impact sales performance.
- Energy Stocks Rise: Amidst overall market downturns, energy stocks like Exxon and Chevron rose by 2%, indicating that major energy companies may benefit from a reassessment of energy demand despite oil price fluctuations.
See More
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- Travel Industry Pressure: With rising oil prices, travel companies like Carnival and JetBlue are facing increased operating costs, likely leading them to raise ticket prices or add fuel surcharges to protect margins, thereby impacting consumer travel expenses.
- Parcel Delivery Cost Increase: UPS and FedEx implemented higher fuel surcharges on March 2 and March 16, respectively; while this helps protect margins, consumers will ultimately bear the brunt of higher delivery charges, affecting overall consumer spending.
- Consumer Goods Manufacturers Under Strain: Companies like Procter & Gamble and Conagra Brands will face dual pressures from rising raw material and shipping costs, potentially resorting to shrinkflation strategies to cope with increased expenses, which will affect consumer purchasing experiences.
- Rising Electricity Costs: Increased natural gas prices will lead to higher electricity production costs, with utilities like Duke Energy passing these costs onto customers, further exacerbating operational costs for UPS and FedEx and impacting their service pricing.
See More
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- Rising Travel Costs: Companies like Carnival and JetBlue are likely to see their profit margins compressed due to rising oil prices, and while they may delay price hikes, sustained high oil prices will force them to pass costs onto consumers, impacting overall travel demand.
- Pressure on Delivery Services: UPS and FedEx have raised fuel surcharges due to increased fuel costs, which helps protect their margins but ultimately means consumers will pay higher delivery fees, potentially leading to increased logistics costs across the board.
- Consumer Goods Manufacturers Affected: Companies such as Procter & Gamble and Conagra Brands face rising transportation costs and will also be impacted by higher raw material prices, particularly in the production of plastics and fertilizers, which could lead to increased product prices.
- Consumer Spending Strain: As energy prices rise, consumers will see increased spending across travel, delivery, and food sectors, potentially tightening household budgets and affecting overall economic consumption levels.
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