‘Story’ stocks are smoking hot in 2025. How it could end badly for investors.
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jul 12 2025
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Source: MarketWatch
Shift in Stock Market Focus: In the U.S. stock market of 2025, companies are prioritizing storytelling over consistent profit generation to attract investors.
Profitability Concerns: Many of the top-performing stocks in the Russell 3000 index have a concerning lack of reliable profit records.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
