South Asian Music on the Rise in the U.S.
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 30 2026
0mins
Source: CNBC
- Significant Market Potential: According to the International Federation of the Phonographic Industry, global music revenues are projected to exceed $30 billion by 2025, with the South Asian music market in the U.S. being largely untapped, presenting a new opportunity for investors.
- Streaming Growth Surge: Spotify reported that streams of Indian artists in international markets grew over 2,000% from 2019 to 2023, indicating a rapid rise in the popularity of South Asian music globally.
- Diverse Artist Emergence: Artists represented by 5 Junction, such as Rhea Raj, are gaining more exposure in mainstream U.S. music, with an increasing number of South Asian artists appearing at major festivals and award shows, showcasing the diversity and appeal of South Asian music.
- Cultural Fusion Trend: Warner Music Group is promoting collaborations between South Asian musicians and popular American artists, aiming to attract a broader audience through cross-cultural music creation, thereby driving a transformation in global music culture.
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Analyst Views on GOOGL
Wall Street analysts forecast GOOGL stock price to rise
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Strong Buy
Current: 363.790
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374.25
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Current: 363.790
Low
305.00
Averages
374.25
High
400.00
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About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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