Rising Menstrual Product Prices Squeeze Consumers
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 22 2026
0mins
Source: CNBC
- Price Surge: The average price of menstrual products has risen nearly 40% since 2020, from approximately $5.37 to $7.43 per unit, squeezing consumer budgets and impacting purchasing decisions.
- Sales Dynamics: While dollar sales of menstrual products grew nearly 30% during the same period, sales volume has decreased by about 6% since 2022, indicating a trend of consumers seeking alternatives due to high prices.
- Tariff Impact: In 2025, the U.S. collected $115 million in tariffs on menstrual products containing cotton, a significant increase from $42 million in 2020, further exacerbating the economic burden on consumers.
- Rise of Reusables: An increasing number of consumers are turning to reusable menstrual products, such as cups and underwear, due to their environmental benefits and lower long-term costs, which is expected to continue exerting pressure on traditional single-use product sales.
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Analyst Views on PG
Wall Street analysts forecast PG stock price to rise
17 Analyst Rating
10 Buy
7 Hold
0 Sell
Moderate Buy
Current: 142.420
Low
150.00
Averages
164.50
High
180.00
Current: 142.420
Low
150.00
Averages
164.50
High
180.00
About PG
The Procter & Gamble Company is focused on providing branded consumer packaged goods to consumers across the world. The Company’s segments include Beauty, Grooming, Health Care, Fabric & Home Care and Baby, Feminine & Family Care. The Company’s products are sold in approximately 180 countries and territories primarily through mass merchandisers, e-commerce, including social commerce channels, grocery stores, membership club stores, drug stores, department stores, distributors, wholesalers, specialty beauty stores, including airport duty-free stores), high-frequency stores, pharmacies, electronics stores and professional channels. It also sells direct to individual consumers. It has operations in approximately 70 countries. It offers products under brands, such as Head & Shoulders, Herbal Essences, Pantene, Rejoice, Olay, Old Spice, Safeguard, Secret, SK-II, Braun, Gillette, Venus, Crest, Oral-B, Ariel, Downy, Gain, Tide, Always, Always Discreet, Tampax, Bounty and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Procter & Gamble Thrives Amid Economic Uncertainty
- Stable Market Demand: Procter & Gamble's household essentials like Tide and Head & Shoulders maintain steady demand, allowing the company to grow even during economic downturns, as evidenced by revenue growth in fiscal years 2020 and 2021 amid the COVID-19 pandemic.
- Strong Financial Performance: With a projected net profit margin of 19% for fiscal 2025, Procter & Gamble demonstrates robust profitability; despite a total return of 126% over the past decade trailing the S&P 500's 277%, it still offers investors a solid foundational holding.
- Consistent Dividend Growth: The company boasts a remarkable 69-year streak of increasing dividends, with a current yield nearing 3%, providing a reliable income stream for investors, particularly valuable during times of economic uncertainty.
- Market Capitalization and Trading Performance: Procter & Gamble has a market cap of $332 billion, with a current stock price of $142.75, trading within a daily range of $141.97 to $144.07, reflecting its stability and attractiveness to investors.
See More
Procter & Gamble: Growth and Stability Amid Pandemic
- Sales Growth During Pandemic: Procter & Gamble experienced revenue growth in fiscal years 2020 and 2021 amid the COVID-19 pandemic, demonstrating resilience in economic uncertainty and boosting investor confidence in its future performance.
- Profit Margin and Dividend Record: The company boasts a net profit margin of 19% for fiscal 2025 and a remarkable 69-year streak of increasing dividends, which not only provides a stable income stream for shareholders but also reflects its strong profitability and financial health.
- Market Performance and Investment Appeal: Although its total return of 126% over the past decade lags behind the S&P 500's 277%, Procter & Gamble is still viewed as a foundational holding for investors seeking stable returns, making it an attractive option in uncertain times.
- Alternative Investment Considerations: Despite its solid market performance, the Motley Fool Stock Advisor analyst team has identified 10 stocks as better investment opportunities that could yield higher returns in the coming years, urging investors to exercise caution in their selections.
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Procter & Gamble's Performance: Procter & Gamble (P&G) is noted for its strong financial health, boasting a significant cash reserve and a history of consistent dividend increases. The company has managed to grow its dividends even amidst inflation and market pressures, showcasing its resilience and stability.
Colgate-Palmolive's Growth: Colgate-Palmolive is recognized for its global market presence and consistent revenue growth, particularly in consumer staples. The company has diversified its revenue streams and maintained a strong dividend increase record, making it a solid investment choice.
Hormel Foods' Consistency: Hormel Foods is praised for its steady income from everyday demand products, with a strong portfolio of well-known brands. Despite market volatility, Hormel has continued to increase its dividends, reflecting its robust financial position and commitment to shareholder returns.
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- Enterprise Software Stocks Hit: Despite CrowdStrike and Palo Alto Networks gaining 5.5% and 5% respectively from February 27 to Thursday's close, news of Anthropic testing its powerful AI model caused both to drop over 5% on Friday, highlighting ongoing concerns about AI disruption.
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- Sources Indicate: Reports suggest that this deal is being considered, although details remain limited.
See More
Procter & Gamble Thrives Amid Economic Uncertainty
- Stable Market Demand: Procter & Gamble's household essentials like Tide and Head & Shoulders maintain steady demand, allowing the company to grow even during economic downturns, as evidenced by revenue growth in fiscal years 2020 and 2021 amid the COVID-19 pandemic.
- Strong Financial Performance: With a projected net profit margin of 19% for fiscal 2025, Procter & Gamble demonstrates robust profitability; despite a total return of 126% over the past decade trailing the S&P 500's 277%, it still offers investors a solid foundational holding.
- Consistent Dividend Growth: The company boasts a remarkable 69-year streak of increasing dividends, with a current yield nearing 3%, providing a reliable income stream for investors, particularly valuable during times of economic uncertainty.
- Market Capitalization and Trading Performance: Procter & Gamble has a market cap of $332 billion, with a current stock price of $142.75, trading within a daily range of $141.97 to $144.07, reflecting its stability and attractiveness to investors.
See More
Procter & Gamble: Growth and Stability Amid Pandemic
- Sales Growth During Pandemic: Procter & Gamble experienced revenue growth in fiscal years 2020 and 2021 amid the COVID-19 pandemic, demonstrating resilience in economic uncertainty and boosting investor confidence in its future performance.
- Profit Margin and Dividend Record: The company boasts a net profit margin of 19% for fiscal 2025 and a remarkable 69-year streak of increasing dividends, which not only provides a stable income stream for shareholders but also reflects its strong profitability and financial health.
- Market Performance and Investment Appeal: Although its total return of 126% over the past decade lags behind the S&P 500's 277%, Procter & Gamble is still viewed as a foundational holding for investors seeking stable returns, making it an attractive option in uncertain times.
- Alternative Investment Considerations: Despite its solid market performance, the Motley Fool Stock Advisor analyst team has identified 10 stocks as better investment opportunities that could yield higher returns in the coming years, urging investors to exercise caution in their selections.
See More
Dividend Stability: Reasons These Leaders Remain Secure Following a Turbulent Q1
Dividend Stocks Resilience: Dividend stocks are highlighted for their reliability during choppy market conditions, with companies that have consistently increased their dividends over the past 50 years being termed "dividend kings." These stocks provide a stable income source for investors, especially in uncertain economic times.
Procter & Gamble's Performance: Procter & Gamble (P&G) is noted for its strong financial health, boasting a significant cash reserve and a history of consistent dividend increases. The company has managed to grow its dividends even amidst inflation and market pressures, showcasing its resilience and stability.
Colgate-Palmolive's Growth: Colgate-Palmolive is recognized for its global market presence and consistent revenue growth, particularly in consumer staples. The company has diversified its revenue streams and maintained a strong dividend increase record, making it a solid investment choice.
Hormel Foods' Consistency: Hormel Foods is praised for its steady income from everyday demand products, with a strong portfolio of well-known brands. Despite market volatility, Hormel has continued to increase its dividends, reflecting its robust financial position and commitment to shareholder returns.
See More
CNBC Investing Club March Meeting Overview
- Energy Stocks Surge: Following the outbreak of war in Iran, energy stocks, particularly fertilizer manufacturers, have shown strong performance, indicating robust market demand that could drive profitability for related companies.
- AWS Growth Acceleration: Amazon's cloud unit AWS is no longer lagging behind Microsoft Azure, thanks to its partnership with Anthropic, with expectations for next quarter's margins to exceed market forecasts, boosting investor confidence.
- Cybersecurity Challenges: CrowdStrike has been affected by turmoil in the software market, but the CEO highlighted the positive impact of AI on cyberattacks, indicating long-term growth potential in the security sector, despite high stock prices.
- Healthcare Sector Risks: Eli Lilly faces pricing pressure from competitor Novo Nordisk, but the company is prepared to counter this by increasing volume, with the upcoming launch of its GLP-1 obesity drug expected to drive growth.
See More
Market Turmoil: Oil Prices Surge Amid Stock Declines
- Oil Price Surge Impact: Following the U.S. and Israel's attack on Iran, the closure of the Strait of Hormuz has led to a 50% increase in Brent crude and a 40% rise in WTI over the past 19 trading sessions, triggering panic in the stock market with both the S&P 500 and Nasdaq down over 5%.
- Enterprise Software Stocks Hit: Despite CrowdStrike and Palo Alto Networks gaining 5.5% and 5% respectively from February 27 to Thursday's close, news of Anthropic testing its powerful AI model caused both to drop over 5% on Friday, highlighting ongoing concerns about AI disruption.
- Cisco Systems' Relative Stability: Cisco saw a 3.4% increase from February 27 to Thursday, remaining slightly positive on Friday, benefiting from the AI buildout boom, although global memory shortages are pressuring costs and margins, underscoring its critical role in data centers.
- Meta and Nike Face Major Losses: Meta has dropped over 17% since the war began due to a jury ruling on negligence regarding user warnings, while Nike is down 16.5% amid concerns over consumer spending and bearish analyst calls, raising doubts about its turnaround prospects.
See More
Sources Indicate Unilever Shareholders Set to Acquire Majority Stake in Possible McCormick Food Transaction
- Unilever's Stake: Unilever shareholders are set to hold a majority stake in a potential deal involving McCormick Foods.
- Sources Indicate: Reports suggest that this deal is being considered, although details remain limited.
See More
